Experience

M&C Saatchi Stockholm

• Sweden
• Advertising Services
• 1 - 100 Employee

• Head of Social Media / Account director

  • Oct 2021 - Present

  Heading the social media team at M&C Saatchi with responsibility for the business area - boosting and optimizing brands in the social arena. Also Account director for the following clients; Wasa, KLM and adidas Headphones/Zound Industries. Heading the social media team at M&C Saatchi with responsibility for the business area - boosting and optimizing brands in the social arena. Also Account director for the following clients; Wasa, KLM and adidas Headphones/Zound Industries.



M&C Saatchi

• Stockholm, Sweden

• Account Director

  • Aug 2015 - Oct 2021

  M&C Saatchi is a creative agency with around 25 coworkers and a revenue of around 40 MSEK. I’m responsible for business development, budgets and leading two creative teams consisting of 7-8 team members (informal leader). Currently heading 7 client accounts. On average leading the team in 6-10 parallell projects for these clients. Also working with external agencies to manage PR, events, film production and photography. Projects led include; development of communication and brand strategies, channel/SoMe-strategies, creative 360-campaigns, internal branding programmes, employer branding, CRM, PR, influencer marketing etc. Responsible for Adidas, Reebok, Alcro and Beckers, Wasabröd, Skincity and KLM Royal Dutch Airlines. Previously headed Energy company E.ON, Ramlösa and Stockholm shopping destinations; Gallerian and Mood Stockholm. Highlights: - The campaign launching the new creative concept for Skincity in april 2021, resulted in sales hitting an all time high (20% higher than black week/cyberweek the previous year) - The KLM spring campaign 2021 resulted in a 70% increase in summer trip sales. - Ramlösa passed Loka in market share 2019 (full year) for the first time in 15 years (We introduced a new creative concept 2016). 100-Wattaren nominee 2019, category: Long-term - Silver at ”Guldnyckeln” in the retail category for Gallerian. - Successful campaigns for Gallerian - fashion spring campaign resulted in 12% sales increase in clothes compared to the previous year. Gallerian tourist campaign resulted in a visitor record for the mall in July 2018. - E.ON brand index at all time high in 2018. Also reached the goal of becoming the most liked energy company in Feb 2018. E.ON 100-wattaren nominee 2018, category: Long term - E.ON Solfarmare-campaign - most innovative campaign at LinkedIn 2017. - E.ON B2B voted the most sustainable energy brand 2017/2019 (Sustainable brand index), also top 5 within all industries in Sweden.



DamnGoodAgency

• Sweden
• Advertising Services
• 1 - 100 Employee

• Account director

  • Sep 2012 - Aug 2015

  A digitally savy creative agency. Around 20 employees, revenue of 20-30 MSEK. I was responsible for business development, budgets and two agency teams consisting of around 5-6 team members. Giving strategic advice from a marketing and branding perspective. Projects include digital/social media, strategic brand platforms, TVC/Radio/online advertising. Heading the following accounts: H&M (digital Global), L'Oréal, Match.com, Xylem. Highlights: Winning the L'Oréal, Match.com pitches/accounts, DamnGoodAgency receiving Årets Utmanare 2012 (MTG's prize in Årets Byrå) and Silver in Årets Byrå 2013 (Account direction score 10/10). Our digital campaign for Casting Créme Gloss 2013 resulted in the best sales figures in the history of L'Oréal Paris Sweden.



gyro

• United States
• Advertising Services
• 100 - 200 Employee

• Account Director

  • Jan 2008 - Aug 2012

  Brand communications and strategy, online and offline campaigns. Heading B2B and B2C accounts (50/50). Accounts headed included: H&M (Global digital campaigns), Reebok (digital US), AGA (Global), Linde Healthcare (Global) Highlights: Winning the AGA account/pitch, Global top talent programme nominee/participant - gyro creative excellence, Digital campaign launching Lanvin for H&M - first designer collaboration to be launched solely via social media (+ great results) Brand communications and strategy, online and offline campaigns. Heading B2B and B2C accounts (50/50). Accounts headed included: H&M (Global digital campaigns), Reebok (digital US), AGA (Global), Linde Healthcare (Global) Highlights: Winning the AGA account/pitch, Global top talent programme nominee/participant - gyro creative excellence, Digital campaign launching Lanvin for H&M - first designer collaboration to be launched solely via social media (+ great results)



Dowell Stubbs

• Advertising Services
• 1 - 100 Employee

• Account director

  • Apr 2005 - Dec 2007

  Brand development and strategies, advertising campaigns.Working mainly with B2B accounts. Accounts headed included ITT, Mannheimer Swartling, Connecta.Highlights: Turning my first account ITT Flygt from 0,3 mSEK in annual revenue to 3 mSEK in one year. Winning the Connecta pitch.

• Account Manager

  • Aug 2004 - Mar 2005

  Working mainly with Washington DC based AAAS (American Association for the Advancement of Science)

• Internship

  • Feb 2004 - Jul 2004