Experience

UW Solutions

• United States
• Manufacturing
• 1 - 100 Employee

• Senior Director of Product and Marketing

  • May 2023 - Present

  Lead global product and marketing teams to: - Drive business growth through new product development - Create and execute marketing strategies that drive brand awareness, customer acquisition, and increase revenue- Leverage market insights and analytics to inform strategies and optimize performance

• Director of Marketing

  • Sep 2020 - May 2023

  UW Solutions is the manufacturer of ChromaLuxe and Unisub. Manufactured in the US, both dye-sublimation brands are distributed to 90+ countries to deliver premium print substrates for a variety of markets. Brought in to develop and grow Unisub and ChromaLuxe brands worldwide, responsible for leading the creation and execution of marketing activities including brand, consumer insights, product management, pricing and customer programs, marketing communications, as well as digital and traditional advertising. Working with a global team, lead initiatives to partner cross-functionally to execute brand strategies that drive acquisition, retention, and increase customer lifetime value. Show less



Churchill Downs Incorporated

• United States
• Entertainment Providers
• 400 - 500 Employee

• Brand Manager - Online Gaming

  • Mar 2019 - Sep 2020

  Managed the brand, creative and social teams for TwinSpires ADW and BetAmerica Sportsbook and Casino. Led the brand strategy and creative campaign development for both brands. Drove implementation of customer research for insight-driven campaigns. Hired BetAmerica creative agency to develop brand positioning and creative execution. Worked with media agency to place targeted ads designed to increase awareness and drive conversion. Created processes to standardize communication and brand assets. Managed the brand, creative and social teams for TwinSpires ADW and BetAmerica Sportsbook and Casino. Led the brand strategy and creative campaign development for both brands. Drove implementation of customer research for insight-driven campaigns. Hired BetAmerica creative agency to develop brand positioning and creative execution. Worked with media agency to place targeted ads designed to increase awareness and drive conversion. Created processes to standardize communication and brand assets.



GE Appliances, a Haier company

• United States
• Manufacturing
• 700 & Above Employee

• Senior Advertising Specialist

  • Nov 2018 - Mar 2019

  Responsible for developing and implementing advertising campaigns for GE Appliance brands. Worked with key market influencers to increase engagement and brand affinity. Responsible for developing and implementing advertising campaigns for GE Appliance brands. Worked with key market influencers to increase engagement and brand affinity.



Louisville Collegiate School

• United States
• Education Administration Programs
• 1 - 100 Employee

• Director of Marketing and Communications

  • Jul 2017 - Nov 2018

  Led the brand positioning process to drive engagement with current families and new inquiries. Launched a multi-channel campaign through public relations, internal communications, social media and traditional advertising. Reconfigured all brand collateral and digital assets to improve engagement across all channels. Defined targeted keyword strategy that increased organic site traffic by 40%. Led the brand positioning process to drive engagement with current families and new inquiries. Launched a multi-channel campaign through public relations, internal communications, social media and traditional advertising. Reconfigured all brand collateral and digital assets to improve engagement across all channels. Defined targeted keyword strategy that increased organic site traffic by 40%.



UW Solutions

• United States
• Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Jan 2012 - Jul 2017

  Responsible for developing and launching ChromaLuxe and Unisub brands worldwide. Managed the marketing team to drive the overall marketing and communications strategy.

• Marketing Manager

  • Dec 2010 - Jan 2012



PowerScoppechio

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Aug 2008 - Dec 2010

  Managed client relationships to support the brand strategy for A&W and KFC. Repositioned brands in the market to target new customers.

• Account Executive

  • Jan 2006 - Aug 2008



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Interactive Media Planner & Buyer

  • Jun 2005 - Dec 2005

  Planned, developed and implemented online media campaigns for the US Army account. Planned, developed and implemented online media campaigns for the US Army account.