Kristin Patter
Director of Influencer Marketing + PR at Summer Fridays- Claim this Profile
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Bio
Marisa Olson
Kristin and I work together daily on social media at Anthropologie, and I often thank my lucky stars that she is my colleague. Kristin's social media expertise and masterful organizational talents (in the midst of chaos, mind you) make her an invaluable asset to the brand and to those that work with her. She's whip-smart and business-minded, always thinking one step ahead as to how we can better engage the customer and keep content fresh, while still driving the bottom line. I also greatly enjoy Kristin on a personal level: she's warm and friendly, with a quick sense of humor and natural eye for fashion. With her varied and impressive skill set, her success at Anthropologie is no surprise--and I anticipate even more from her in the future.
Ashley McAtee
Kristin Sawyer is a rock star. I was very fortunate to mentor her during her professional writing internship at Astor & Black. She is a very talented student who continues to impress me with her talent and professionalism. Kristin's knowledge and experience in the fashion and apparel arena allowed her to jump right in at Astor & Black and contribute to blog posts, social media content, ad-writing, and press releases. Kristin is able to accomplish tasks on time and remains flexible in a chaotic environment with rapidly changing deadlines and priorities. Her work ethic is tireless, and she accepts feedback gracefully. Kristin has earned my whole-hearted recommendation with her talent, enthusiasm, and dedication. She would make a wonderful asset to any organization.
Marisa Olson
Kristin and I work together daily on social media at Anthropologie, and I often thank my lucky stars that she is my colleague. Kristin's social media expertise and masterful organizational talents (in the midst of chaos, mind you) make her an invaluable asset to the brand and to those that work with her. She's whip-smart and business-minded, always thinking one step ahead as to how we can better engage the customer and keep content fresh, while still driving the bottom line. I also greatly enjoy Kristin on a personal level: she's warm and friendly, with a quick sense of humor and natural eye for fashion. With her varied and impressive skill set, her success at Anthropologie is no surprise--and I anticipate even more from her in the future.
Ashley McAtee
Kristin Sawyer is a rock star. I was very fortunate to mentor her during her professional writing internship at Astor & Black. She is a very talented student who continues to impress me with her talent and professionalism. Kristin's knowledge and experience in the fashion and apparel arena allowed her to jump right in at Astor & Black and contribute to blog posts, social media content, ad-writing, and press releases. Kristin is able to accomplish tasks on time and remains flexible in a chaotic environment with rapidly changing deadlines and priorities. Her work ethic is tireless, and she accepts feedback gracefully. Kristin has earned my whole-hearted recommendation with her talent, enthusiasm, and dedication. She would make a wonderful asset to any organization.
Marisa Olson
Kristin and I work together daily on social media at Anthropologie, and I often thank my lucky stars that she is my colleague. Kristin's social media expertise and masterful organizational talents (in the midst of chaos, mind you) make her an invaluable asset to the brand and to those that work with her. She's whip-smart and business-minded, always thinking one step ahead as to how we can better engage the customer and keep content fresh, while still driving the bottom line. I also greatly enjoy Kristin on a personal level: she's warm and friendly, with a quick sense of humor and natural eye for fashion. With her varied and impressive skill set, her success at Anthropologie is no surprise--and I anticipate even more from her in the future.
Ashley McAtee
Kristin Sawyer is a rock star. I was very fortunate to mentor her during her professional writing internship at Astor & Black. She is a very talented student who continues to impress me with her talent and professionalism. Kristin's knowledge and experience in the fashion and apparel arena allowed her to jump right in at Astor & Black and contribute to blog posts, social media content, ad-writing, and press releases. Kristin is able to accomplish tasks on time and remains flexible in a chaotic environment with rapidly changing deadlines and priorities. Her work ethic is tireless, and she accepts feedback gracefully. Kristin has earned my whole-hearted recommendation with her talent, enthusiasm, and dedication. She would make a wonderful asset to any organization.
Marisa Olson
Kristin and I work together daily on social media at Anthropologie, and I often thank my lucky stars that she is my colleague. Kristin's social media expertise and masterful organizational talents (in the midst of chaos, mind you) make her an invaluable asset to the brand and to those that work with her. She's whip-smart and business-minded, always thinking one step ahead as to how we can better engage the customer and keep content fresh, while still driving the bottom line. I also greatly enjoy Kristin on a personal level: she's warm and friendly, with a quick sense of humor and natural eye for fashion. With her varied and impressive skill set, her success at Anthropologie is no surprise--and I anticipate even more from her in the future.
Ashley McAtee
Kristin Sawyer is a rock star. I was very fortunate to mentor her during her professional writing internship at Astor & Black. She is a very talented student who continues to impress me with her talent and professionalism. Kristin's knowledge and experience in the fashion and apparel arena allowed her to jump right in at Astor & Black and contribute to blog posts, social media content, ad-writing, and press releases. Kristin is able to accomplish tasks on time and remains flexible in a chaotic environment with rapidly changing deadlines and priorities. Her work ethic is tireless, and she accepts feedback gracefully. Kristin has earned my whole-hearted recommendation with her talent, enthusiasm, and dedication. She would make a wonderful asset to any organization.
Experience
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Summer Fridays
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Director of Influencer Marketing + PR
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Aug 2022 - Present
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Versed, a Public Benefit Corp
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Director of Influencer Marketing & PR
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May 2022 - Aug 2022
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Senior Influencer Marketing Manager
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Apr 2019 - May 2022
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Who What Wear
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Senior Influencer Marketing Manager
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Dec 2018 - Apr 2019
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Influencer Relations Manager
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Oct 2016 - Dec 2018
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Anthropologie
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Social Media Manager
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Aug 2016 - Sep 2016
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Social Media Associate
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Oct 2014 - Aug 2016
Oversaw all content on Facebook, Twitter, Instagram, Pinterest, Snapchat, Spotify, YouTube, Vimeo, and The List and identified, recommended and implemented synchronous messages within channels.Planned and executed brand campaigns and contests on Instagram, Pinterest, Twitter and Snapchat with multi-channel promotion.Developed third-party relationships and support influencer partnerships by identifying brand ambassadors and advocacy opportunities for store event series as well as user-generated content placement in brand emails and social media messaging.Prepared and reviewed weekly and monthly reports using analytical, content performance and scheduling tools including Curalate, Simply Measured, Hootsuite, Olapic, Google Analytics, IBM Digital Analytics, Basecamp.Launched and created localized store Instagram accounts for all 200+ Anthropologie stores nationwide.Assisted in growth of total social media followers by 250% and total Instagram followers by 905% over the span of nearly four years at Anthropologie (October 2012-July 2016). Show less
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Social Media Coordinator
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Jul 2013 - Oct 2014
Coordinated and published all social media content and updated social marketing calendars daily while monitoring all social media networks for engagement and customer service opportunities.Tracked and tagged all links for each channel to measure influence and performance of messages via IBM Digital Analytics.Assisted in the launch of user-generated content on the website via Olapic and moderated and curated all UGC photography.Activated and managed Anthropologie's shoppable Instagram feed via Like2Buy and Curalate.Trained in HTML code on Tumblr platform and posted all blog content for the Anthropologie blog . Show less
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Freelance Copywriter
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Feb 2013 - Jun 2013
Wrote compelling, brand-appropriate product copy and named products for accessories, shoes and apparel.
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Social Media & Marketing Intern
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Oct 2012 - Jun 2013
Tracked and tagged all links for social media messages to measure performance and influence on each platform.Monitored relevant and notable customer feedback on all social media channels to compile a weekly channel by channel recap.Researched brand appropriate blogs and Instagram influencers for Anthropologie collaborations and store events.
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Astor and Black Custom Clothiers
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Professional Writing Intern
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Mar 2012 - Jun 2012
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Vogue
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Fashion Department Intern
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Jun 2011 - Aug 2011
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BPCM.
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Fashion PR Intern
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Jun 2010 - Aug 2010
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ROCK.IT FASHIONS LIMITED
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United Kingdom
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Apparel & Fashion
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Pinko Showroom Intern
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Jun 2009 - Aug 2009
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Education
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The Ohio State University
Fashion and Retail Studies, Fashion Merchandising, Professional Writing
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