Experience

HealthScape Advisors

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Principal

  • Sep 2022 - Present

  As the healthcare landscape continues to evolve, HealthScape Advisors is a healthcare-focused consulting firm dedicated to helping health plans, providers, specialty health organizations, and investors to grow, improve performance and transform their businesses. At HealthScape, we bring together the right leadership, insights and mindset, with the right focus, partnership, and execution to achieve incredible results. As the healthcare landscape continues to evolve, HealthScape Advisors is a healthcare-focused consulting firm dedicated to helping health plans, providers, specialty health organizations, and investors to grow, improve performance and transform their businesses. At HealthScape, we bring together the right leadership, insights and mindset, with the right focus, partnership, and execution to achieve incredible results.



Blue Shield of California

• United States
• Insurance
• 700 & Above Employee

• Vice President/General Manager, Accountable Care & Value-Based Products

  • Jan 2021 - Jun 2022

  Accountable for membership growth and $2 Billion P&L for Blue Shield’s Accountable Care and Value-based products; Set and monitor customer growth and go-to-market strategies, driving organization wide accountability to deliver on customer experience, quality, affordability outcomes; Products enable scaling of how Blue Shield is reimagining and transforming health care with our Accountable Care Organization (ACO) provider partners • On track to exceed 2021 membership growth targets by 400%• Identified business strategy and value proposition that increases market potential by 2-3x from 3M to 6-9M lives• Defined strategic roadmap and investments required to increase membership and revenue by 2x within 3 years

• Vice President, Office of the CEO, Operating Committee & Plan Implementation

  • Jul 2019 - Mar 2021

  Reported to CEO, responsible for enabling company-wide strategic alignment, connecting strategy to business and performance goals; Partnered with C-suite and senior team to enable performance and delivery of operating plans, gain approval of strategic plans; Responsible for Operating Committee and Board of Directors meetings• Asked by CEO to lead California’s COVID-19 Testing Task Force logistics for the State Governor’s office; Task force was a public-private collaboration to increase testing capacity from 2k to 60k tests within 2 months to support the State’s reopening efforts; Achieved or exceeded all Testing Task Force interim goals, with average daily testing highs of >100k tests per day by end of June• Featured Speaker for Blue Shield’s Elevating Women Leaders Conference in March 2021

• Senior Director, Marketing & Experience Strategy, Planning & Market Research

  • Oct 2017 - Jun 2019

  Responsible for Strategy, Planning and Market Research function driving customer insights, strategic decisions, investments, and performance across Brand, Digital Experience, Product, Marketing, Customer Engagement, with Chief of Staff responsibilities overseeing $100M budget, 300FTEs• Established new company-wide Net Promoter Score strategy and governance to deliver on Board-level experience goal – exceeded target by 1.5 points in 2019, with strategy leading to 7-point increase above target in 2020 • Defined 5-year digital strategy and business case, that earned $25M in additional digital investment

• Director Business Strategy and Effectiveness & Chief of Staff to Executive Vice President, Growth

  • Jan 2016 - Oct 2017

  Responsible for division’s growth strategy, operations, engagement, and execution enablement to achieve membership, financial and employee engagement goals; 7 lines of business including Consumer (Individual, Medicare, Medi-Cal), Commercial (Small, Mid-size and Large employers) and Specialty (Dental, Vision, Life), $18B in Revenue, 850 FTEs; Accountable for statewide pilot to lead cross-line of business sales and marketing strategies that drive local growth for Accountable Care Organization (ACO) provider partners• Achieved >500k member growth year over year across lines of business; Exceeded ACO growth targets by 50%• Improved division’s Great Place to Work scores by 4 points• Identified as top 40 women in San Francisco, San Francisco Business Times, Mentoring Monday • Received Blue Shield outstanding employee award

• Director, Consumer Strategy for Individual and Medicare Markets

  • Jan 2015 - Jan 2016

  Responsible for go-to-market strategies for both Individual and Medicare lines of business to achieve market share, membership, financial targets (combined, $4 Billion revenue); Facilitated C-suite Medicare Operating Model sessions• Medicare line of business exceeded plan by 107%• Individual line of business achieved goal of #1 Market Share on California's Exchange• Led development of new Individual non-Exchange product portfolio which drove 40% of new sales, exceeded plan by >300%

• Chief of Staff, Individual and Family Plans Line of Business

  • Mar 2013 - Jan 2015

  Responsible for business strategy, planning, and execution to achieve membership and financial targets for the Individual line of business during historic implementation of the Affordable Care Act, $2 Billion revenue; Led rapid-cycle innovation effort to re-design the customer experience• Achieved membership growth of ~150% in 2014, 2nd highest exchange enrollment in the United States• Received Blue Shield’s highest honor, Mission and Values In Action Award in 2013 and 2014

• Individual and Small Group Market Strategy & Execution

  • Apr 2012 - Mar 2013

  Responsible for defining post-health care reform market strategies for Individual and Small Business market to meet membership and financial goals (combined, $3 Billion revenue); Drove risk adjustment strategy to maximize ~$60M in revenues annually

• Customer Operations Strategy, Engagement & Communications

  • Nov 2010 - Apr 2012

  Responsible for division-wide engagement strategies to reinforce business imperatives across 2,000 operations employees; Selected as one of 12 leaders company-wide for a top talent leadership development program



Abbott

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director and General Manager (interim)

  • Sep 2004 - Nov 2010

  As Director and General Manager (interim) at Abbott Laboratories, consulted and partnered with Sales, Marketing, Managed Care, and Commercial Leadership on outcomes-based strategies to improve skills, capabilities, and sales force effectiveness that enable national sales goal achievement and deliver greater value to Providers and their patients; Accountable for strategy, training development and tools for >4,000 US sales, marketing, managed care sales professionals across the United States, 10 therapeutic areas, and multiple brands including HUMIRA® ($8.5B in US Sales, 2008)Notable outcomes across roles and tenure include:• Asked to step into General Manager position and lead 110 FTE organization, $27M budget• Received Abbott’s President’s Award, Pioneering Award and Team Excellence Awards• Inspired by front-line experience, conceived an innovative approach to improve therapeutic expertise and sales force effectiveness with Providers; Stabilized market share, broke share trend, improved marketing pull-through with 100% increase in message execution; Approach attributed to becoming the #1 Biologic in key accounts and differentiating Cardiovascular launch performance vs. Primary Care (Simcor® TRx share 38% higher)• Asked to lead talent integration efforts for Kos Pharmaceutical acquisition, integrating 1000 sales professionals, 7 products totaling $3B in sales; Achieved integration goal of 90 days• Led strategy for sales leadership curriculum that develops high performing climates and cultures shown to impact up to 30% of financial performance• Built behavior-based ‘Performance Models’ to standardize expectations, and become basis for elevating coaching, hiring and training• Engaged externally as Advisory Board Member and National Conference Speaker, Society of Pharmaceutical and Biotech Trainers (SPBT), Certified Medical Representatives Institute (CMRI)



Eli Lilly and Company

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Senior Team Lead, Global Marketing and Sales

  • Oct 2001 - Sep 2004

  As Senior Team Lead at Eli Lilly, led the direction and execution to establish and improve global marketing planning, branding and market execution capabilities for 1,800 marketers globally, so that marketers can identify and translate customer insights to products that benefit and improve patients’ lives, with market launch strategies that drive sales and impact with Providers• Received Global Marketing & Sales Organization Award for Implementation and Customer Service Excellence • Seized ‘front-line’ Sales opportunity with Physicians; Launched new biologic Forteo® and Cialis® and increased national ranking for Evista® from 512 to 66 in less than 1 year; Midwest Winner in new prescription growth



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Senior Management Consultant

  • Jun 1997 - Sep 2001

  As a Senior Management Consultant at Accenture, led the development and project management of people and change management strategies and solutions to support mergers, system implementations and business process changes for Financial Services and Government clients. As a Senior Management Consultant at Accenture, led the development and project management of people and change management strategies and solutions to support mergers, system implementations and business process changes for Financial Services and Government clients.