Experience

The Little Shop of Horticulture

• United States
• Events Services
• 1 - 100 Employee

• Business Owner The Little Shop of Horticulture

  • 2018 - Present

  The Little Shop of Horticulture is a floral, plant and event design company based in Santa Cruz, CA. We specialize in everything from hands on corporate workshops to event and wedding design. The Little Shop of Horticulture is a floral, plant and event design company based in Santa Cruz, CA. We specialize in everything from hands on corporate workshops to event and wedding design.



Self Employed

• Real Estate
• 1 - 100 Employee

• Freelance Brand and Experience Strategist

  • Apr 2018 - Present

  I am a seasoned brand and experience strategist, who is both creative and analytical, and well-versed in brand management. I bring with me broad and strategic experience and a successful track record of collaboration. I am passionate, creating marketing elements, campaigns and events for clients that communicate the strategic benefits of their brand in a clear and compelling way, and I get tremendous satisfaction from seeing this creative come to life. I am a seasoned brand and experience strategist, who is both creative and analytical, and well-versed in brand management. I bring with me broad and strategic experience and a successful track record of collaboration. I am passionate, creating marketing elements, campaigns and events for clients that communicate the strategic benefits of their brand in a clear and compelling way, and I get tremendous satisfaction from seeing this creative come to life.



Vista Outdoor Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Sr. Brand Marketing Manager

  • Apr 2014 - Present

  - Establish strategic marketing priorities and execute resulting tactical plans across all points of brand contact, including, media relations, events, sports marketing, packaging, in-store and online vehicles for the Bell Mass Brand. - Develop overall trade, consumer, race and specialty event marketing plans for all Bell Brand Divisions - Bicycle, Motorcycle and Mass Market. - Develop overall trade and consumer events for the Blackburn Designs Brand - a division of Bell - Manage/guide agency relationships, media schedules, and project budgets - Work hand in hand with the product team to align on brand and product line marketing objectives - Manage, with Creative Services and Product Marketing, dealer POS/POP programs encompassing all in-store and consumer facing retail support. Both at specialty shops, big box retailers and online. - Developed and maintain Bell Content Initiative Upgrade program for all Bell affiliated online retailers - primarily Amazon.com, Target.com and WalMart.com. - Developed and manage the Bell Joy Ride Ambassador Program: A 12 women, North American ambassador program designed to inspire women to start mountain biking in a stress-free, non-competitive atmosphere. With a focus on skills, confidence, fun and community building. - Create programing to inspire and enabling more people to enjoy life on two wheels. - Proven leadership ability with an energetic, proactive and collaborative approach to managing and growing a business



Oshkosh Corporation

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Brand Marketing Manger

  • Jan 2012 - Apr 2014

  - Develop effective strategic marketing programs and brand message strategies that support increased awareness and drive profitable growth. - Managed all yearly marketing activities and budgets for multiple business units under the Oshkosh Corporation umbrella; total budgets near 1 million dollars.- Continued responsibility for coordinating large U.S. and international corporate trade shows, meetings, new product launches and specialty events.- Supervised all PR and media relations – online, print, television and movie product placements.- Direct all creative efforts by being the primary communicator between Oshkosh Marketing/Sales/Engineer, PR agency and creative teams.- Managed all communications activities from press releases and online web “Truck Stories” to dealer relations and social media.- Achieved a strong, visible website and social media presence and develop concepts with viral potential. Continuously monitoring online public relations to ensure the success of the programs.- Responsible for developing and implementing community programs in conjunction with local airports, technical college, Fox Valley AAA Baseball team and Make a Wish Foundation.

• Marketing Programs and Exhibits Manager

  • Jan 2011 - Jan 2012

  - Developed and manage all yearly marketing activities and budgets for Airport Products Business.- Responsible for coordinating large U.S. and international corporate trade shows, meetings, new product launches and specialty events. - Devised and communicated exhibit themes and creative exhibit layouts, developed content and graphics, managed product displays.- Designed and managed sponsorship programs with potential partners inside and outside the fire industry. 2010 sponsorship funds exceeded $250,000.- Managed a variety of creative efforts by being the primary communicator between Oshkosh Corporation and outside agencies.- Supervised PR and media relations for Airport Products Division- Developed effective marketing communications strategies and programs to support business development efforts with large dealer network throughout the US and Canada.

• Marketing Specialist

  • Jul 2008 - Jan 2011

  - Develop and manage all yearly marketing activities and budgets for multiple companies, individual company budgets exceeding $1 million. - Website management and development, effectively promoting Oshkosh onlline and through social media.- Responsible for coordinating medium to large corporate trade shows, meetings, product launches and specialty events. - Design/created marketing collateral material and assisted in creative campaign development as well as product photo shoots.- Managed print and on-line publications dealing with ad placement, product narratives and business releases.- Responsible for spearheading on going video voice of the customer market research project, as well as market evaluation and competitive activity.

• Marketing Representative

  • Oct 2005 - Jul 2008

  - Assisted in development of yearly marketing activities and budgets for multiple companies.- Website management and development, effectively promoting Oshkosh onlline and through social media.- Responsible for coordinating medium to large corporate trade shows, meetings, product launches and specialty events. - Design/created marketing collateral material and assisted in creative campaign development as well as product photo shoots.- Managed print and on-line publications dealing with ad placement, product narratives and business releases.- Responsible for spearheading on going video voice of the customer market research project, as well as market evaluation and competitive activity.



Pierce Manufacturing

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing and Communications Assistant

  • Aug 2005 - Oct 2005

  - Assisted in planning large Dealer Sales Meetings for approximately 500 people - Coordinated and executed large customer photography project - Reviewed and edited annual calendar, as well as corporate literature - Assisted in develop and producing marketing materials - Assisted in planning large Dealer Sales Meetings for approximately 500 people - Coordinated and executed large customer photography project - Reviewed and edited annual calendar, as well as corporate literature - Assisted in develop and producing marketing materials



Marketing and Communications

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Intern

  • Jun 2003 - Feb 2004

  - Assisted in planning large corporate tradeshows and specialty events - Spearheaded and constructed large competitor and market research projects - Conducted product photo shoots for annual calendar and corporate literature - Ordered inventory and handled money at the company store - Assisted in planning large corporate tradeshows and specialty events - Spearheaded and constructed large competitor and market research projects - Conducted product photo shoots for annual calendar and corporate literature - Ordered inventory and handled money at the company store