Kristin Kirštein

Conversion Lead at Xolo
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Contact Information
us****@****om
(386) 825-5501
Location
Estonia, EE
Languages
  • English Professional working proficiency
  • Estonian Native or bilingual proficiency
  • Russian Elementary proficiency

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5.0

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Maris Heinaru

Kristin is a true gem. Over the years, I've been constantly amazed by her willingness to learn and deliver the utmost quality in anything she decides to work on. I had the possibility to hire Kristin as she was starting out her career and saw how hard she was willing to work to give her best effort, how quickly she developed, and how consistently well she performed. She is not just a highly skilled communicator but also very analytical, data-driven, and growth-minded and her organizational skills are top-level. I could see that she has the ambition and desire to make a change and take on big challenges. On top of her skills, she has always stayed humble and kind. She is a true team player and works as a link to bring people together, taking notice and remembering details, and making sure everyone in the team feels good. She is also not afraid to speak out and come up with ideas on how to push things forwards and improve ways of working. Any team would be lucky to have her and I'd love to have the possibility to work with her again one day.

Kaija Pook

Kristin is a wonderful person to work with. She is very intelligent and is one of the most hard-working people I know. She has a lot of creative ideas, but is also open to new ideas and is eager to learn new skills. She has the ability to analyze different situations in detail before suggesting a course of action. I have worked together with her on multiple communication-related projects while studying at University of Tartu and I know from my own experience that she is a fun and reliable person to work with. She can work in a group as well as independently and has great written and verbal communication skills. She has focus and determination to do great in everything she pursues. It’s not easy to have a full-time job and complete your master’s studies at the same time, but Kristin accomplished the task with a smile on her face. I would recommend her to any employer without hesitation.

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Credentials

  • Adobe Illustrator Basic Course
    Estonian Academy of Arts
    Apr, 2021
    - Nov, 2024
  • User-Centric Marketing
    CXL Institute
    Jul, 2020
    - Nov, 2024
  • Design Principles: an Introduction
    Coursera Course Certificates
    Feb, 2016
    - Nov, 2024
  • Human-Centered Design: an Introduction
    Coursera Course Certificates
    Dec, 2015
    - Nov, 2024

Experience

    • Estonia
    • Financial Services
    • 1 - 100 Employee
    • Conversion Lead
      • Jan 2023 - Present

    • Head of Partnerships
      • Dec 2020 - May 2023

      Being in charge of growing the revenue from different partnerships such as the affiliate program, B2B initiatives and content collaborations.

    • Head of Growth
      • Feb 2020 - Nov 2020

      Managing a team of 5 to drive results across all the main funnel stages: acquisition, conversion, retention and referral. Being in charge of goal-setting with the OKR system, planning growth initiatives and reporting on results.

    • Head of Communications
      • Aug 2019 - Feb 2020

      Leading a team of 4 people to achieve growth throughout the various stages of the sales funnel. The team's responsibilities include content marketing, community management, email marketing, partnerships, social media and PR.

    • Estonia
    • Banking
    • 100 - 200 Employee
    • Head of Marketing and Communication
      • Jun 2018 - Jul 2019

      Planning and budgeting all Inbank Estonia marketing activities including product marketing, branding, web design and content, direct offers, telemarketing and PR. Among other projects, managing the launch of auto24 leasing and Inbank's new homepage. Leading a team of local marketing specialists and telemarketers.

    • Marketing and Communication Specialist
      • Feb 2016 - Jun 2018

      Managing and analysing Inbank's marketing and communication activities regarding all product lines in Estonia, as well as working closely together with colleagues from Latvia and Poland. Building and maintaining a successful collaboration with different marketing, digital and PR-agencies. Being in charge of organizing events on both idea and implementation level for cooperation partners as well as employees.

    • Estonia
    • Banking
    • 1 - 100 Employee
    • E-Channel Product Manager
      • Jul 2015 - Feb 2016

      Managing the overall digital communication in DNB Estonia and being a part of projects across the Baltics. My duties included being responsible for managing and developing the user experience and content in the bank's e-channels such as internet bank, home page, landing pages, social media and mass mailings.

    • Communication Specialist
      • Jan 2015 - Jun 2015

      Writing articles and press releases, generating media coverage in order to introduce DNB and its services to wider audiences. Analysing media coverage, managing goodwill projects and DNB's social networking sites.

    • Communication Assistant
      • Sep 2014 - Dec 2014

      Writing articles and press releases, generating media coverage in order to introduce DNB and its services to wider audiences. Managed to boost the amount of DNB's press coverage by 42.7% compared to the previous six months and increase the share of neutral and positive stories published.

Education

  • University of Tartu
    Master's Degree, Communication Management
    2014 - 2016
  • University of Tartu
    Bachelor's Degree, Communication and Economics
    2011 - 2014
  • Hugo Treffner Gymnasium
    Gold medal
    2008 - 2011

Community

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