Experience

PROPELLER

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Digital Production

  • Jan 2022 - Present

• Senior Manager, Digital Strategy and Production

  • Mar 2019 - Jan 2022

• Senior Web Producer

  • Jun 2018 - Mar 2019



Boomerang Pharmaceutical Communications | Accenture Interactive

• Switzerland
• Advertising Services
• 1 - 100 Employee

• Lead, Project Management Office

  • Dec 2016 - May 2018

  Serve as a primary point of client contact and manage a portfolio of mobile app and web development projects with $5.8 million scope and advise account managers on project scoping, areas of improvement, and budgets. Drive efforts to position Boomerang as an industry leader by governing the implementation of new project methodologies. Key strategies include: • Manage multiple projects simultaneously while ensuring timely delivery, and prepare detailed records of client deliverables.• Develop project plans identifying key issues, problems, approaches, performance metrics, and resources required, and design processes to address the same.• Enhance tech teams’ international ability to drive improved processes, deployments, and relationships.• Builds, mentors and manages the Project Management team to ensure projects are aligned with company priorities or business outcomes.Project Manager, Boomerang Pharmaceutical Communications (2016 – 2017) Oversaw development of project plans, budgets, resource forecasting, technical documentation and alignment with business and client objectives for projects valued at $260,000. Enhanced market position and client retention by enabling first-time online sample ordering for healthcare professionals. Key strategies included: • Worked with senior leadership to deliver tailor made solutions to clients and led training sessions to encourage client towards updating content using internal resources.• Administered all aspects of project management, including charting project goals and scope, translating business needs into workable solutions, drafting work breakdown structures, and inculcating a sense of shared accountability.• Supported project change requests, management processes and reported to senior management.• Handled sensitive information with utmost integrity; prioritized large volumes of incoming information and directed communication to the intended recipient.



Sports Illustrated

• United States
• Book and Periodical Publishing
• 300 - 400 Employee

• Marketing Project Manager

  • Apr 2014 - Sep 2016

  Primarily responsible for ideating creative solutions for clients and for internal initiatives. Remained current on and shared knowledge of latest digital marketing trends and native solutions, resulting in $100,000 through new business engagements and a 3-year ad buy. Coached a team of 8 people on Nativo and native best practices as Content Marketing Lead. Key strategies included:• Managed complete project lifecycle spanning planning, budgeting, resource allocation and team leadership for 300 high end digital and print advertising projects thereby contributing to 20% of total digital ad revenue. • Employed ad-hoc solutions: programmed an online creative request form, developed a new digital SI media kit and independently drove the attendance of 80 people to an advertiser event with no budget to work with. • Executed a comprehensive promotion plan comprising out-of-home, digital, and print aspects for the SI Swimsuit Fan Festival; ensured the presence of 65,000 attendees. • Utilized knowledge of the digital creative design processes to deliver flawless execution of digital brand tactics across multiple platforms and channels.



Hearst Magazines

• United States
• Media Production
• 700 & Above Employee

• Associate Director Ad Development | Digital Media

  • Dec 2013 - Apr 2014

  Monitored market conditions and spearheaded product innovation by developing comprehensive, market-ready ad products included in all digital media marketing plans. Negotiated terms with, and hired over 20 vendors while coordinating with product teams on site redesigns, enhancements, ad placements, and ad requirements to enhance the market value of digital ads for 19 brands, resulting in $60M of revenue. Key strategies included:• Drove process enhancements for six sales supporting departments by leading end to end development of internal website spanning requirements, design, development, and improvements.• Determined strategies most suited to the business by leveraging a clear understanding of the business’s full portfolio of products in digital form.• Developed presentations to propose new ad units to senior management and to educate sales teams on new opportunities.• Ensured effective implementation of strategies and positioning of all advertising initiatives/campaigns and directed efforts towards the evolution of strategies upon identification of new opportunities for capitalizing on sales.



ELLE Magazine

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Associate Director Product Development & Project Management | Senior Manager, Product Development

  • Nov 2011 - Dec 2013

  Increased revenue by 27% by adopting a client-centric approach creating and packaging new products. Secured $11 million annual revenue by establishing relationships with pioneering social media vendors and brought clients first-to-market opportunities while implementing over 200 customized digital marketing programs. Onboard, trained and mentored junior team member. Key strategies included: • Oversaw the creation of requirements documentation, conducted industry research, built financial models and assisted development teams to acquire an understanding of the product objectives.• Leveraged an in-depth understanding of digital product solutions to lead the translation the product concepts into viable and market-friendly products.• Demonstrated industry best elements in the industry based on program analysis to retain clients.• Spearheaded the development of daily, weekly, campaign-driven and long-term social media content strategy and streamlined communication with advertisers and internal partners through developing a sales tool.



Hearst Magazines

• United States
• Media Production
• 700 & Above Employee

• Digital Project Manager

  • Jun 2011 - Dec 2011

  Drove department specific responsibilities to support the integration of Hachette Filipacchi Media into Hearst. Spearheaded all aspects of over 300 multi-faceted projects spanning development, QA, launch and optimization of custom advertising elements. Strategically formulated and tailored online advertiser campaigns by applying the latest digital trends, and best practices in marketing and advertising. Drove department specific responsibilities to support the integration of Hachette Filipacchi Media into Hearst. Spearheaded all aspects of over 300 multi-faceted projects spanning development, QA, launch and optimization of custom advertising elements. Strategically formulated and tailored online advertiser campaigns by applying the latest digital trends, and best practices in marketing and advertising.



Hachette Filipacchi Media

• Book and Periodical Publishing
• 200 - 300 Employee

• Digital Project Manager

  • 2007 - Aug 2011

• Digital Associate Marketing Manager

  • Sep 2007 - Sep 2008

• Sales Planner

  • Jun 2007 - Sep 2007

• Online Sales/Marketing Associate

  • Aug 2006 - Jun 2007