Kristin C. Marshall
Director Of Communications at Albany College of Pharmacy and Health Sciences- Claim this Profile
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Bio
Jennifer Goodall
Kristin is amazing. She is the ultimate professional and does so much behind-the-scenes research, planning and follow up that it makes everyone else's jobs so much easier. She asks the right questions to be able to develop a strategic vision with identified and achievable action steps. Kristin is proactive and eager to jump in where needed, and has an amazing network to connect with around whatever she is promoting. I highly recommend Kristin!
LinkedIn User
Kristin is a consummate strategic communications professional and manager. I worked under Kristin’s leadership for more than four years and was struck by not only her skill at all things communications-related, but also by her managerial style - she is as equally skilled at the day-to-day deliverables as she is dedicated to supporting those who work for her. This was evident on every project our department worked on, from the development of a small promotional campaign to navigating a major PR crisis and seemingly everything in between. Kristin is dedicated to her work, calm in times of uncertainty and has a warm personality that makes her a joy to work for and with - an invaluable combination in a communications professional.
Jennifer Goodall
Kristin is amazing. She is the ultimate professional and does so much behind-the-scenes research, planning and follow up that it makes everyone else's jobs so much easier. She asks the right questions to be able to develop a strategic vision with identified and achievable action steps. Kristin is proactive and eager to jump in where needed, and has an amazing network to connect with around whatever she is promoting. I highly recommend Kristin!
LinkedIn User
Kristin is a consummate strategic communications professional and manager. I worked under Kristin’s leadership for more than four years and was struck by not only her skill at all things communications-related, but also by her managerial style - she is as equally skilled at the day-to-day deliverables as she is dedicated to supporting those who work for her. This was evident on every project our department worked on, from the development of a small promotional campaign to navigating a major PR crisis and seemingly everything in between. Kristin is dedicated to her work, calm in times of uncertainty and has a warm personality that makes her a joy to work for and with - an invaluable combination in a communications professional.
Jennifer Goodall
Kristin is amazing. She is the ultimate professional and does so much behind-the-scenes research, planning and follow up that it makes everyone else's jobs so much easier. She asks the right questions to be able to develop a strategic vision with identified and achievable action steps. Kristin is proactive and eager to jump in where needed, and has an amazing network to connect with around whatever she is promoting. I highly recommend Kristin!
LinkedIn User
Kristin is a consummate strategic communications professional and manager. I worked under Kristin’s leadership for more than four years and was struck by not only her skill at all things communications-related, but also by her managerial style - she is as equally skilled at the day-to-day deliverables as she is dedicated to supporting those who work for her. This was evident on every project our department worked on, from the development of a small promotional campaign to navigating a major PR crisis and seemingly everything in between. Kristin is dedicated to her work, calm in times of uncertainty and has a warm personality that makes her a joy to work for and with - an invaluable combination in a communications professional.
Jennifer Goodall
Kristin is amazing. She is the ultimate professional and does so much behind-the-scenes research, planning and follow up that it makes everyone else's jobs so much easier. She asks the right questions to be able to develop a strategic vision with identified and achievable action steps. Kristin is proactive and eager to jump in where needed, and has an amazing network to connect with around whatever she is promoting. I highly recommend Kristin!
LinkedIn User
Kristin is a consummate strategic communications professional and manager. I worked under Kristin’s leadership for more than four years and was struck by not only her skill at all things communications-related, but also by her managerial style - she is as equally skilled at the day-to-day deliverables as she is dedicated to supporting those who work for her. This was evident on every project our department worked on, from the development of a small promotional campaign to navigating a major PR crisis and seemingly everything in between. Kristin is dedicated to her work, calm in times of uncertainty and has a warm personality that makes her a joy to work for and with - an invaluable combination in a communications professional.
Experience
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Albany College of Pharmacy and Health Sciences
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Higher Education
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100 - 200 Employee
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Director Of Communications
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Aug 2022 - Present
Work with a team of seasoned communications professionals sharing the mission of ACPHS: to educate the next generation of leaders to improve the health of our society. Work with a team of seasoned communications professionals sharing the mission of ACPHS: to educate the next generation of leaders to improve the health of our society.
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College of Emergency Preparedness, Homeland Security, and Cybersecurity
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United States
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Higher Education
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1 - 100 Employee
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Communications
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Oct 2021 - Aug 2022
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University at Albany, SUNY
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United States
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Higher Education
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700 & Above Employee
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Director Of Strategic Communications
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Dec 2017 - Aug 2022
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Director of Communications
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Sep 2017 - Dec 2017
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Director of Strategic Communications
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Jul 2016 - Aug 2017
Led the development and implementation of strategic communications plans to support UAlbany's key initiatives. Required close interaction with the President's executive committee and deans of the nine schools and colleges to craft plans supporting their growth. It included, but was not limited to the oversight of editorial planning, message development, marketing materials, digital media, events and measurement metrics.
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Director, News and Communications
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Aug 2011 - Jul 2016
Led an active news and communications team within the University at Albany’s communications and marketing division, responsible for communicating the institutional messages of the University, as well as serving as a resource for the various schools, colleges, institutes, and centers. This encompassed strategic planning; regional, national, and international media relations; press materials, executive remarks/speeches, and University messaging; social media strategy and implementation; crisis communications; an extensive experts panel and media training; and web copy and content. Show less
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CDPHP
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United States
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Insurance
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700 & Above Employee
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PR Manager
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Feb 1999 - Aug 2011
Developed and implemented public relations strategy for the statewide health plan. This included national and regional media relations, and serving as spokesperson, as appropriate, as well as the development and oversight of corporate press materials, talking points, messaging, and position statements. Worked consistently to proactively seek media opportunities to support the strategic plan. Planned and executed PR for special events such as press conferences, media tours, and corporate events. Strategized and implemented crisis and situational communications. Show less
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PR Account Executive
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Jul 1994 - Feb 1999
Served as public relations point person for several business-to-business, consumer, and industrial clients. Performed a wide variety of public relations activities including planning and strategy; research and development of press materials; local, regional and international media relations; pitched and placed cover stories, feature articles, case histories, product announcements, and business stories. Coordinated merger press relations for an international client including announcement on two continents, extensive media relations, complete press kit in three languages, and media interviews. Show less
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Education
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1988 - 1992
Marymount Tarrytown
Bachelor of Arts, English/Journalism -
1984 - 1988
Catholic Central High School
Community
