Experience

FieldCats, Inc.

• United States
• Market Research
• 1 - 100 Employee

• Senior Field Director

  • Jan 2020 - Present

  Fieldcats is a team of logistical market research experts. We are a full-service organization specializing in global qualitative and quantitative market research. Fieldcats provides a wide array of services including, but not limited to, consulting for in-person, online, and hybrid methodology studies, specialized recruitment, and end-to-end project management. Regardless of the target audience, Fieldcats’ crafted team of individuals applies 50+ years of market research experience to your studies. With overall study success in mind, Fieldcats collaborates with a vetted network of trusted partners to garner the insights needed to meet your research specifications and objectives. We seamlessly integrate, acting as an extension of our clients, to deliver consistent quality. From screener development to final invoicing, whether in one market or multiple that span the globe, clients trust Fieldcats to bring their research to life. We take pride in using our GIFFTS to work alongside our clients every step of the way, making even the most complex project seem effortless. Leave the details to us! We are proactive by nature, rooted in logistics and focused on one goal: YOU. We own all details of the study so you can focus on the big picture.



Insights in Marketing, LLC.

• United States
• Market Research
• 1 - 100 Employee

• Field Manager

  • Mar 2013 - Jan 2020

  Excellent project management and thought leadership skills; strong collaboration/teamwork skills; a problem-solver with a results-orientation. Function independently, and autonomously, in a team environment. • Translate key marketing and business questions into qualitative and quantitative research plans, often helping to communicate those plans in a compelling manner during the business development process. • Develop questionnaires for recruiting of quantitative and qualitative focus groups based on client specs and overall goals and objectives for each study.• Manage all logistics and details of research studies.• Problem solving and issue resolution including development and execution of recommendations.• Strong communication skills and high degree of comfort with influencing and communicating a point of view to senior-level members of the IIM team, as well as leadership in the client companies. Superior negotiation & vendor management skills. • Research and vet new vendors including trusted facilities, videographers, and freelance assistance.• Total P&L responsibility for all projects.• Build and maintaining partnerships with all research suppliers.Initiated additional roles and responsibilities• Partner with New Business Director on account management including design and research of strategic plans, recommendations and tracking.• Maximize key opportunities to cross sell other divisions and capabilities among clients in order to evolve business and insure more successful results for clients’ products & services deliverables.• Contribute and employ communication and activities for fostering high morale and supporting company core values.Intermediate proficiency with MS Word, Excel, PowerPoint, Dynamics 365 CRM and SharePoint.



watchLAB

• United States
• Market Research
• 1 - 100 Employee

• Global Field Director

  • Apr 2010 - Feb 2013

  Our field management division is staffed by experienced, careful field managers with years in the research industry on both the client and facility side. Their experience, both nationally and internationally, includes managing projects across a broad range of consumer products, as well as an extensive background in pharmaceutical research.Our facilities are designed to inspire creativity, openness, and authenticity. They are staffed by people who are dedicated to supporting the creative spirit, and frequented by people who believe that environment matters.



Insights in Marketing, LLC.

• United States
• Market Research
• 1 - 100 Employee

• Field Manager

  • Aug 2006 - Apr 2010

  Function independently and autonomously in a team environment and as first point of contact for all levels of management, internally and externally.Negotiate project pricing, with suppliers and budget oversight.Develop questionnaires for recruiting of qualitative focus groups based on client specs and overall goals and objectives for each study.Manage all logistics and details of research studies.Problem solving and issue resolution including development and execution of recommendations.Build and maintaining partnerships with clients and research suppliers.Micromanage details while maintaining sight of overall goals and objectives for each project.Establish sound partnerships with marketing and research executives and collaborating with them to further the success of their products and projects.Maintain client relationships with major strategic accounts, such as S. C. Johnson, Gillette, YUM Brands, MasterCard, and WhiteWave.Led effort for recruiting and interviewing for 2 new key roles within the department and ongoing search for new independent contractors including contract and price negotiations.



Insights in Marketing, LLC

• Assistant Office Manager

  • Aug 2003 - Aug 2006

  Invoiced over $12M on all project costs.Maintained documentation of Project and Accounts Receivables records.Communication with clients on collection on outstanding invoices.Proof reading of all documents and deliverables prior to and after completion of each study.Management of partner's project calendar including coordination of and communication with all vendors in each market.Organized all travel arrangements for partner of firm including flight and hotel reservations.Handling of any requests from staff members to facilitate their daily responsibilities.