Experience

Studio 25 Decor

• United States
• Design Services
• 1 - 100 Employee

• Art Director

  • Jul 2023 - Present

  Studio 25 Decor provides world class holiday, event, and seasonal displays for commercial venues across the globe. We are now one of the most respected names in the holiday and seasonal decor industry, providing seasonal and holiday decor solutions to tourist destinations, major resorts & casinos, regional shopping centers, Fortune 500 headquarters, entertainment districts and city streets. Studio 25 Decor provides world class holiday, event, and seasonal displays for commercial venues across the globe. We are now one of the most respected names in the holiday and seasonal decor industry, providing seasonal and holiday decor solutions to tourist destinations, major resorts & casinos, regional shopping centers, Fortune 500 headquarters, entertainment districts and city streets.



Self-employed

• Rochester, New York, United States

• Freelance Designer

  • Jun 2017 - Present

  • Collaborate with a wide range of clients to gain a comprehensive understanding of their design goals, needs, and target markets. • Partner with clients to shape and deliver effective design solutions that meet their unique requirements. • Deliver high-quality digital and print concepts that adhere to clients' budgets and strict brand guidelines. • Produce detailed mock-ups that serve as invaluable visual aids for web development projects, streamlining the design process and ensuring that the end product exceeds client expectations. • Maintain open and effective communication with clients throughout the design process to ensure that their needs are met and that the final product meets or exceeds their expectations. Show less



GreenPortfolio

• United States
• Consumer Services
• 1 - 100 Employee

• UX Designer

  • Jan 2023 - Feb 2023

  • Collaborated with a small team to redesign a carbon emissions calculator • Conducted extensive secondary research to collect valuable insights • Designed low and high-fidelity wireframes and created a prototype, ensuring an optimal user experience • Conducted user interviews and a/b testing to gain valuable feedback for further optimization • Crafted a comprehensive style guide to ensure consistency, accessibility, and brand identity • Delivered an extensive, detailed summary of our findings to stakeholders to ensure a seamless handoff Show less



Launch Team Inc.

• United States
• Marketing Services
• 1 - 100 Employee

• Graphic Designer

  • Nov 2021 - Mar 2022

  • Designed a wide range of marketing materials, including web page and email mockups, digital and print ads, banners, white papers, and brochures. • Collaborated with the in-house marketing team to understand brand guidelines and ensure all designs aligned with brand identity. • Managed multiple projects simultaneously, while adhering to tight deadlines and producing high-quality work. • Conducted extensive research to present comprehensive options to stakeholders, ensuring designs were informed by user insights and best practices. • Communicated effectively with cross-functional teams to ensure designs were implemented correctly and efficiently. Show less



ZAK Events

• Oakland, NJ

• Design Manager

  • Oct 2017 - Jun 2020

  • Designed event programs, create custom renderings and presentations for clients, and coordinate with the internal design team to create printed materials, menus, and event floor plans. • Conducted extensive research to present comprehensive options to stakeholders and collaborate closely with outside vendors to achieve cohesive event branding and styling. • Coordinated with the internal design team and external vendors to translate ideas into designs that inspire action while maintaining brand identity in all capacities. •Collaborated with in-house teams, clients' in-house teams, and additional outside vendors to ensure that designs meet clients' needs and exceed their expectations while maintaining strict adherence to brand identity. • Consistently received positive feedback from on-site contacts and vendors for exceptional event experiences that exceeded their expectations. Show less



American Christmas, LLC

• United States
• Design Services
• 1 - 100 Employee

• Design Manager

  • May 2014 - Oct 2017

  • Collaborated with internal and external teams to translate user needs and brand identities into high-impact holiday decor programs • Conducted ongoing, in-depth research on design trends and user needs to propose cutting-edge programs to clients • Oversaw complex project management, coordinating many moving parts to ensure seamless execution • Maintained and updated the company website, optimizing it for user engagement • Conducted quarterly Analytics reports to monitor and assess user engagement and inform design decisions regarding the company's web presence • Managed on-site installation crews of up to 12 people, ensuring the smooth and efficient installation of large-scale holiday decor programs, and utilized communication and leadership skills to manage teams and resolve conflicts • Mentored new members of the Design Team during onboarding, sharing expertise and deep understanding of the job, and utilized coaching and feedback skills to help team members grow and develop Show less



Crown Awards

• United States
• Retail
• 1 - 100 Employee

• Graphic Artist

  • May 2013 - May 2014

  • Worked on editorial design for both web and print media, ensuring consistency across all channels • Worked closely with the Marketing and Sales Teams to create relevant design materials that promote brand awareness and increase user engagement • Executed basic web development and maintenance tasks • Worked on editorial design for both web and print media, ensuring consistency across all channels • Worked closely with the Marketing and Sales Teams to create relevant design materials that promote brand awareness and increase user engagement • Executed basic web development and maintenance tasks



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Planning and Design Intern

  • Oct 2012 - May 2013

  • Played a key role in the management of image stock database for the PepsiCo Fine Arts Collection and Sculpture Garden, prepared artwork condition reports for use in collection appraisal, and assisted with on-site branding • Played a key role in the management of image stock database for the PepsiCo Fine Arts Collection and Sculpture Garden, prepared artwork condition reports for use in collection appraisal, and assisted with on-site branding



3rd Universe Consulting

• Croton-on-Hudson

• Manager

  • Jul 2009 - Jul 2011

  • Maintained inventory, placed weekly orders, and oversaw online promotions and in-store events • Developed strong customer relationships and assisted the maintenance of in-house software and hardware • Maintained inventory, placed weekly orders, and oversaw online promotions and in-store events • Developed strong customer relationships and assisted the maintenance of in-house software and hardware