Experience

Presbyterian Senior Living

• United States
• Hospitals and Health Care
• 200 - 300 Employee

• Vice President Sales and Marketing

  • Apr 2019 - Present



Continuum CRM

• United States
• Software Development
• 1 - 100 Employee

• Vice President of Sales/Business Development

  • May 2016 - Mar 2019

  Collaborated with Co-founders to create and launch new CRM in Senior Living industry, providing strategic leadership in marketing and sales. Directed and executed all Marketing and Sales strategies. Highlighted duties and accomplishments include: Develop and optimized integrated marketing strategy through creation of HubSpot landing pages, automated workflows, and marketing emails resulting in landing page conversion rates over 40% Design and Facilitate client training Formulate content Marketing Campaigns, targeting organic SEO and SEM, resulting in brand appearing in top 10 Google search engine results Collaborate on Project management and roll-out, achieving high user adoption Author copy for Website, Blog, Marketing campaigns, and collateral materials, ensuring brand image is sustained through all content marketing. Build relationships with industry partners to advance in CRM selection process Collect market and competitive intelligence and apply key insights to positioning and strategy Drive sales to increase revenue Show less



Willow Valley Communities

• United States
• Hospitals and Health Care
• 200 - 300 Employee

• Director Of Sales

  • Mar 2010 - May 2016

  My primary function at Willow Valley Communities was to provide leadership, supervision, mentoring, and coaching to Marketing & Sales department of a nationally recognized multi-site CCRC, driving occupancy for over 1500 Independent Living Residences. I collaborated with Chief Marketing Officer and Marketing Manager and vendors on campaign strategies and contributed to the creation of direct mail campaigns, web content, and email marketing, increasing lead generation quality. Highlighted duties and accomplishments include: Shortened sales cycle from 36 to 18 months through the coaching and reinforcement of defined sales processes, streamlining of administrative functions, and adding support positions in order to increase the efficiency and productivity of the sales team. Developed quarterly and annual sales department goals and budgets, and utilized actuarial tables to provide the CFO with annual budgeted turnover and sales forecasts for each residential building. Leveraged CRM data and analytics to drive insight and modify business intelligence strategy for targeted campaigns, competitive analysis, lead generation, and sales promotions. Prepared Marketing & Sales financial, statistical, and demographic reports for corporate leadership and board of directors. As an innovative and collaborative leader, I improved inter-departmental relationships, eliminating silos and improving the culture of the organization. I also was instrumental in improving the perception of our organization in the community through collaborative peer partnerships. As a member of the Cultural Values Task Force, I worked with other organizational leaders to change the culture, create new opportunities to recognize and reward talent, and drive a culture of collaboration and excellence. Collaborated with CMO to develop $11M multi-year master re-positioning plan for renovations of antiquated units, resulting in increased occupancy and product mix aligned with consumer demand. Show less



Stackpole Books

• Mechanicsburg, PA

• Sales Manager

  • May 2009 - Feb 2010

  Managed the highest volume accounts in the company, leading and directing channel partners for product placement in Independent Bookstores, while maintaining a direct customer database of over 500 accounts nationwide Negotiated pricing, credit terms and other bid specifications Developed new business opportunities by effectively communicating product lines to leading international corporations Consistently achieved monthly sales quotas Restructured and redistributed accounts company-wide to streamline Sales Manager productivity Show less



Phillips Office Solutions

• United States
• Retail Office Equipment
• 1 - 100 Employee

• Design/Furniture Consultant

  • May 2006 - Apr 2009

  Provided high value-added services resulting in 12.5% company market share increase and exceeded sales quotas Led furniture projects for clients including planning, budgeting, vendor selection and quality assurance Completed space plans for projects using AutoCAD software Provided high value-added services resulting in 12.5% company market share increase and exceeded sales quotas Led furniture projects for clients including planning, budgeting, vendor selection and quality assurance Completed space plans for projects using AutoCAD software



Staples

• United States
• Retail Office Equipment
• 700 & Above Employee

• Design/Furniture Consultant

  • 2002 - 2005

  Launched new corporate sales line, introducing professional office furniture design, sales, and installation to the central PA market, consistently exceeding sales quotas. Responsible for all aspects of project management including overseeing site installations Launched new corporate sales line, introducing professional office furniture design, sales, and installation to the central PA market, consistently exceeding sales quotas. Responsible for all aspects of project management including overseeing site installations



Enterprise

• United States
• Travel Arrangements
• 700 & Above Employee

• Branch Manager

  • 1993 - 2001

  During my tenure at Enterprise Rent-A-Car, I managed all day to day operations of multiple sites, overseeing more than 25 team members. I handled HR functions including hiring, performance appraisals, coaching, mentoring, training, and termination of employees. My locations achieved optimal performance, running an average of 97% on rent and maintained consistent profitability. I also completed annual forecasting and budgets, and successfully trained and promoted dozens of Manager Trainees over the eight years I worked here. Show less