Kristiina Kalsta
Green Office Concept Manager at WWF Finland- Claim this Profile
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English -
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French -
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Finnish -
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Bio
Credentials
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Market Research (Markkinatutkimuksen koulutusohjelma)
Markkinointi-instituuttiJan, 2003- Nov, 2024
Experience
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WWF Finland
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Finland
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Non-profit Organizations
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1 - 100 Employee
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Green Office Concept Manager
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Sep 2021 - Present
Helping Finnish workplaces to drive sustainable environmental management through Green Office certificate: - Mitigate climate change by reducing carbon footprint - Use natural resources wisely - Put environmental responsibility into practice - Measure the environmental impact of operations - Communicate environmental responsibility to stakeholders and employees Helping Finnish workplaces to drive sustainable environmental management through Green Office certificate: - Mitigate climate change by reducing carbon footprint - Use natural resources wisely - Put environmental responsibility into practice - Measure the environmental impact of operations - Communicate environmental responsibility to stakeholders and employees
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Nestlé Purina PetCare Nordics
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Nordics (based in Helsinki)
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Market Development Manager Nordics
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Dec 2019 - Jun 2021
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Nestlé Purina PetCare
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Nordic, Helsinki based
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Nordic Group Brand Manager - Cat Portfolio
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Jul 2019 - Dec 2019
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Nestlé Purina PetCare Europe
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Switzerland
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Consumer Goods
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700 & Above Employee
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EMENA Market Development Organisation - Commercial Plannig (ICP) and Best Practice Manager
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Jan 2017 - Jul 2019
Coordinate Integrated Commercial Process (ICP) on EMENA markets. Within Market development Organisation (MDO) identify and leverage Best commercial practices to optimize category sales potential in different retail channels across EMENA. Coordinate Integrated Commercial Process (ICP) on EMENA markets. Within Market development Organisation (MDO) identify and leverage Best commercial practices to optimize category sales potential in different retail channels across EMENA.
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Nestlé Purina North America
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United States
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Manufacturing
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700 & Above Employee
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Market Development Manager Finland
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Jan 2013 - Dec 2016
Market Development team leader. Responsible for optimizing category sales potential in retail environment. Localise and execute Purina EMENA's market development strategies. Management of annual commercial planning process (ICP). Key words: Shopper understading, Category management, Category advisor role, Channel analysis, Customer collaboration, Market research, Brand BTL planning and execution, New launch go-to market trade story. Market Development team leader. Responsible for optimizing category sales potential in retail environment. Localise and execute Purina EMENA's market development strategies. Management of annual commercial planning process (ICP). Key words: Shopper understading, Category management, Category advisor role, Channel analysis, Customer collaboration, Market research, Brand BTL planning and execution, New launch go-to market trade story.
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Arla Oy
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Finland
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Dairy Product Manufacturing
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1 - 100 Employee
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Future Creations Project Manager
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Aug 2011 - Dec 2012
Lead and coordinate new business projects which result from global or local innovations. Responsible for international launch of retail child nutrition brand in Finland. Lead and coordinate new business projects which result from global or local innovations. Responsible for international launch of retail child nutrition brand in Finland.
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Research Insight Finland
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Finland
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Market Research
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1 - 100 Employee
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Key account Manager
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Jan 2011 - Aug 2011
Sales and client responsibility in mainly FMCG market research projects. Specialization in qualitative research, product and package innovations and brand management.
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Account Manager
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Dec 2004 - Dec 2010
Mainly qualitative research. FMCG and Pharmaceuticals
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Nordic Junior Brand Manager
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2002 - 2004
Household products Household products
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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MDO Assistant CEEMEA
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2001 - 2002
Market data processing and analysis Market data processing and analysis
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Levi Strauss & Co.
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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IT Purchase and Procurement
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2001 - 2001
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Education
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Hanken Svenska handelshögskolan
MSc in Economics and Business Administration, Marketing -
Arcada University of Applied Science
BBA, International Business -
University of Helsinki
Ympäristöpolitiikan perusteet (5 op) - Avoin yliopisto