Director of Digital Media

• Mar 2021 - Present

Digital Media Manager

• Feb 2018 - Mar 2021

Account Strategist

• Sep 2017 - Mar 2021

Developed digital marketing strategies, conducted content audits, and wrote copy for multiple clients including an HR consultant and a law organization. Developed digital marketing strategies, conducted content audits, and wrote copy for multiple clients including an HR consultant and a law organization.

Content Marketing Strategist

• Sep 2016 - Nov 2017

Generated over 3,000 new graduate student leads through blogs, webinars, and ebooks, a 50-percent increase from the previous year.Doubled the number of students applying for scholarship and grant programs from last year through lead generation and advertising. Wrote all copy and managed development of ad creative to encourage students to apply to funding programs. Created and managed graduate student advice blog, tripling daily page views through search engine optimization, with a 0.5% conversion rate from blog post to our email newsletter. Conducted social media platform analyses, competition research, and user interviews to align strategies and content creation with organizational vision and goals.

Web Content Editor

• Feb 2016 - Sep 2016

Provided writing and editorial support to the marketing team, creating web, email, and social copy.Advised teams on content strategy, implementing a pitch process for the LearnLiberty.org blog, providing editorial support, and incorporating audience insights into written content. Developed recommendations for a mobile-first site redesign on LearnLiberty.org based on user testing. Managed relationships with vendors and web developers with a focus on improving the user experience on IHS's two websites.

Content Manager

• Jul 2015 - Feb 2016

Researched and brainstormed ideas for original articles, framing them up and assigning them to writers. Developed new, more efficient processes for getting content approved, pushed all website content through the approval process to get it out on time.Developed weekly content strategy and calendar for the website. Recruited, built relationships with, and provided editorial direction to external writers and guest bloggers. Edited all organizational content for messaging, style, and grammar.

Content Associate

• Jun 2014 - Jul 2015

Wrote long-form, journalistic articles and op-eds about the policy issues that matter most to 18-34 year-olds. Creatively implemented new ways of reaching out to young people through video, traditional media, and field work.Researched and pitched ideas for original articles.Copyedited all written material for the organization. Managed Generation Opportunity’s national social media platforms, including Twitter and Facebook.

Koch Associate Program

• May 2013 - May 2014

In conjunction with my time at the Institute for Faith, Work, and Economics: Participated in weekly management training sessions in which I practiced strategic thinking about engaging audiences, measuring effectiveness, and collaborating with individuals and organizations. In conjunction with my time at the Institute for Faith, Work, and Economics: Participated in weekly management training sessions in which I practiced strategic thinking about engaging audiences, measuring effectiveness, and collaborating with individuals and organizations.

Associate Editor

• 2013 - May 2014

Drove the editorial and self-publishing process for IFWE’s book about poverty; managed IFWE’s theological and economic research projects. Wrote blog posts integrating theology and economics and the Christian perspective of work. Edited blog posts, research papers, and letters for content and style according to the Chicago Manual of Style. Drove the editorial and self-publishing process for IFWE’s book about poverty; managed IFWE’s theological and economic research projects. Wrote blog posts integrating theology and economics and the Christian perspective of work. Edited blog posts, research papers, and letters for content and style according to the Chicago Manual of Style.

Intern

• 2012 - 2012

Researched the quality of the general education programs of liberal arts universities for the American Council of Trustees and Alumni’s What Will They Learn? Project; published findings about each program on the What Will They Learn? website. Researched the quality of the general education programs of liberal arts universities for the American Council of Trustees and Alumni’s What Will They Learn? Project; published findings about each program on the What Will They Learn? website.