Experience

Quality Mill Supply

• United States
• Wholesale
• 1 - 100 Employee

• Marketing Manager

  • Mar 2022 - Present

  • Created collateral and training materials for 7 product categories and 5 service offerings to support the sales team• Manage eCommerce, social media, and Web development, including content creation• Develop videos promoting supplier products and Quality Mill service offerings• Work cross-functionally with customer service, pricing, and sales team to support customer satisfaction efforts• Create internal communications for various departments• Develop custom marketing pieces for sales team



Pools of Fun

• United States
• Construction
• 1 - 100 Employee

• Marketing Director

  • Aug 2019 - Mar 2022

  • Managed Web site and digital content, including social media and email marketing• Develop educational videos to position Pools of Fun as the pool care expert• Analyze marketing efforts for reporting on return on investment• Create in-store merchandising to support retail efforts and branding• Support sales team efforts by providing marketing materials, conducting seminars, and creating customized e-marketing campaigns • Managed Web site and digital content, including social media and email marketing• Develop educational videos to position Pools of Fun as the pool care expert• Analyze marketing efforts for reporting on return on investment• Create in-store merchandising to support retail efforts and branding• Support sales team efforts by providing marketing materials, conducting seminars, and creating customized e-marketing campaigns



IGT Indiana

• Project Manager

  • Jan 2015 - Aug 2019

  • Managed product development of all Draw games on behalf of the Hoosier Lottery• Developed products, prize structures, payouts, odds and ticket/playslip art• Worked cross-functionally with research, accounting, marketing and other product teams• Performed pre- and post-analysis of all Draw game launches to determine need for modifications• Developed product and communication plans annually, using research and consumer insights to guide• Participated in consumer research through online panels, focus groups and secondary partners• Managed project deadlines and QA for all Draw products



Jackson Systems & Supply

• United States
• Wholesale
• 1 - 100 Employee

• Marketing Director

  • Jan 2012 - Jan 2015

  • Grew social media followers by 50%• Managed eCommerce for over 17,000 SKUs• Launched 2 new brands, including development of Web site and collateral materials• Produced 2400 leads in a 12 month period• Garnered 1.5 million PR impressions• Developed brand standards and streamlined all marketing and communications materials• Created 30+ videos, including detailed installation and programming how-tos, to increase social media presence• Set-up and managed Chromakey video studio, producing streaming Webinars



Koch Air, LLC

• United States
• Wholesale
• 100 - 200 Employee

• Business Development Manager

  • Jan 2010 - Aug 2011

  • Developed dealer recruiting plans, including prospect lists for 62 Indiana counties• Created monthly white papers covering industry issues and local marketing opportunities• Managed a searchable tax credit match database for Carrier and Payne products• Directed sales to heating and cooling contractors, providing local marketing planning; training/education about products, programs and tools; system matching; and quoting • Developed dealer recruiting plans, including prospect lists for 62 Indiana counties• Created monthly white papers covering industry issues and local marketing opportunities• Managed a searchable tax credit match database for Carrier and Payne products• Directed sales to heating and cooling contractors, providing local marketing planning; training/education about products, programs and tools; system matching; and quoting



Carrier HVAC

• Industrial Machinery Manufacturing
• 700 & Above Employee

• Manager, National Advertising and PR

  • Jan 2007 - Dec 2009

  • Successfully planned and placed media plan delivering 14% share of voice, delivering 2:1 added value • Achieved placement of Carrier brand message in key consumer mediums, including Good Morning America, The Today Show, Country Living, National Geographic and Better Homes and Garden, as well as placement in key trade publications, including ACHR News, RSES Journal, Contracting Business and Design Journal • Managed the development of two national broadcast campaigns, including concept and execution of creative• Developed advertising, marketing and public relations plans for consumer and business-to-business targets for the North America residential division• Developed legal claim substantiation automated system to ensure company-wide compliance of trademarks/copyrights and legal substantiation of all marketing claims• Analyzed primary and secondary research to develop action plans for national marketing• Conducted distributor advisory council meetings, Webinars, sales manager meetings and other customer events to deliver new product and program information



MARC USA

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Supervisor

  • Jan 2005 - Jan 2007

  • Managed strategic planning, creative production and trade advertising budgets for five divisions of Carrier Corporation, including the Carrier, Bryant and Payne brands• Developed and executed public relations plan for trade and builder publications, as well as national convention, obtaining more than $1 million in unpaid media over one year period• Created consumer advertising kit for local marketing use• Conducted secondary research gathering and plans presentations for new business prospects, including Carrier and Bryant distributors • Managed Web site content for Carrier, Bryant and Payne brands



Hirons

• United States
• Advertising Services
• 1 - 100 Employee

• VP, Account Director

  • Jan 2003 - Jan 2005

  • Managed strategic planning, broadcast/print production and budgets for four government agencies, including Indiana Office of Tourism and Film Development, Department of Natural Resources and Indiana Criminal Justice Institute • Developed strategic direction for Tourism campaign, including broadcast, print, interactive and direct mail, generating total awareness of 60.7%, 9.3% increase in key image factors, 18.7% incremental traffic to Indiana, and $572 in revenue for every dollar spent. Total economic impact to the State was $411 million.• Increased revenue by $500,000 and AGI by 12% on fixed budget government account • Restructured account management team, decreasing salaries by 30%, decreasing retainer hours by 20% and increasing profitability, while also increasing client satisfaction and revenue• Managed the development and production of broadcast, print and outdoor campaigns for several major clients, producing measurable results above goal



MZD Advertising

• Account Supervisor

  • Oct 2000 - Dec 2002

  • Successfully wrote and presented new business proposals to grow new client business • Increased profitability on two accounts by selling additional services • Managed strategic planning and budgets for five distinct clients, including retail food, government agency, private university and non-profit hospital • Designed and implemented local store marketing programs for two quick-service restaurant clients aimed at growing business while supporting local organizations • Successfully wrote and presented new business proposals to grow new client business • Increased profitability on two accounts by selling additional services • Managed strategic planning and budgets for five distinct clients, including retail food, government agency, private university and non-profit hospital • Designed and implemented local store marketing programs for two quick-service restaurant clients aimed at growing business while supporting local organizations



Fletcher Martin Ewing LLC

• Account Supervisor

  • Oct 1999 - Oct 2000

  • Managed top two Arby's Co-ops with $5 million in billings • Streamlined media plans to provide higher reach and deeper penetration resulting in a 5% increase in unaided awareness, a 7% increase in advertising awareness and a .5% increase in market share • Designed and implemented new product launch, driving comparable sales 4.5% above objective and initial units 50% higher than projected • Developed post-promotional tool for evaluating and measuring sales, transactions, labor and profit changes as a result of promotions



Bandy Carroll Hellige

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Account Services

  • Nov 1993 - Oct 1999

  • Managed four account teams with total billings of $10 million dollars • Developed local market promotions resulting in 6-10% incremental sales increases • Designed and implemented annual employment campaign, increasing average crew size by 5% • Provided analysis of all local, regional and national promotions • Developed and project managed 6-8 local promotions per year, including media, creative and local store marketing • Managed four account teams with total billings of $10 million dollars • Developed local market promotions resulting in 6-10% incremental sales increases • Designed and implemented annual employment campaign, increasing average crew size by 5% • Provided analysis of all local, regional and national promotions • Developed and project managed 6-8 local promotions per year, including media, creative and local store marketing