Experience

WEEWOO

• Spain
• Mobile Gaming Apps
• 1 - 100 Employee

• Head of Growth

  • Sep 2021 - Present

  Weewoo is a mobile apps & games growth specialist and tech company that manages a wide portfolio of mobile games and apps. My role revolves around taking full ownership of the company's growth strategy and business ventures, setting a long-term vision and prioritizing the necessary components, and break them down into actionable roadmaps. Understanding and deploying user acquisition, creative and monetization strategies within a constantly evolving ad-tech ecosystem with a hybrid focus on Mobile Apps & Games. Leading and growing internal teams into achieving KPI's. Owning the delivery of product roadmaps and coordinating stakeholders across functions (data science, engineering, growth operations, etc.) Industrialize product delivery infrastructure leveraging best practices from top product organizations Creating impact on scaling the company’s ability to deliver best-in-class growth on a wide array of mobile products and monetization strategies. https://weewoo.com/ Show less



Darba Culture

• United Kingdom
• Music
• 1 - 100 Employee

• Co-Founder

  • Sep 2012 - Jan 2022

  Darba Culture is a online music & style magazine that covers a wide variety of musical genres and aims to push the limits we consume musical journalism. As a founder of the company I believe that the key of success in this field lies in offering a very informal perspective to the journalism, making it accesible and understandable by every and anyone. I would like describe Darba as a magazine that stands between entertainment and journalism. Regarding my position at the company I coordinate a team of 10 people (plus freelance writers) divided between three cities, Málaga, Madrid and Barcelona. My current roles are: · Art Direction · Web Design · Account Management · Brand Development · Vídeo Production · PR · Advertising Manager · Creative Direction · Social Media Management http://darbaculture.com Show less



TELECOMING

• Technology, Information and Internet
• 1 - 100 Employee

• • Apr 2019 - Sep 2021

  Leading Telecoming's innovation portfolio of fast-growing apps and new business ventures generating tens of millions of dollars in annual revenue.Expertise in product development with a clear focus business growth, profitability and people management, analytical skills, and a dedicated heart to creativity. Define and align product vision, strategy, roadmap, and execution cross-functionally regarding the short-term and long-term goals of the business. Amongst some of my daily duties are; aiding team members by teaching them the best practices in strategy development and prioritization, aiding team—and the company as a whole—to develop. Working to define a vision for how the new business ventures turn profit by applying a key analytical skill and features in order to achieve the company's business goals. This consists of; making key technical implementations along +10 technical team and working tirelessly with the Product team on the features that should be implemented to the company's product portfolio, making sure this vision is followed smoothly and efficiently.Instilling the habit of constantly challenging the team to come up with new ideas, while still prioritizing efficiently. Continually analyze data, test, and iterate accordingly. Always aiming to foster a fantastic workplace atmosphere amongst team members and co-workers. Striving for growth, leading by caring and making all team excel to their best. Always hands on and actively involved with all functions from product design, data analysis, marketing and business analytics. Show less

• • Nov 2017 - Apr 2019

  ES. Adquisición de usuarios - campañas marketing online.Gestión del equipo de compra de medios online. Conocimiento del mercado digital y el entorno online con el fin de aumentar la adquisición de usuarios en las diversas lineas de negocio. Uso de las principales plataformas de compra de tráfico, Google Ads, Social Ads, Programatic Advertising, Afiliación, etc. EN. User acquisition and direct media buying.Managing the company media buying teams. I play a key role in the implementation and execution of the company goals. High proficiency in online traffic acquisition; Google Ads, Social Ads and RTB Platforms. Show less

• • Jul 2016 - Nov 2017

  ES. Adquisición de usuarios y marketing online.Responsabilidades; compra de medios online, Programatic Advertising, Adwords, Gestión con Publishers y Webmasters, Agencias de afiliación. Un parte importante era la ejecución de estrategias de marketing globales, cumplir los kpi's marcados, gestión de producto.EN. User acquisition and direct media buying.Strong understanding of digital publishing platforms, creative advertising formats (Programatic Advertising, Adwrods, Ad Networks, Direct Publisher), digital asset production, ad serving technologies and digital analytics tools. Building strategic and creative consumer marketing campaigns, in entertainment (TV, streaming, gaming) and creative/advertising. Show less



Coonic

• Spain
• Advertising Services
• 1 - 100 Employee

• Digital Project Manager

  • Apr 2015 - Jul 2016

  ES. Responsable de la ejecución, control y gestión de todos los proyectos digitales de la agencia Coonic en su oficina de Málaga. Reunión con clientes, preparación de presupuestos, marcas objetivos, diseño web, SEO, SEM, diseño gráfico, gestión de proveedores entre otras tareas. EN. Management of all the digital projects that the Málaga branch of the company. I was in charge of arranging budgets, meeting with clients, execution of all the digital projects, web design, graphic design, SEO, SEM and team management. Show less



Mansuba

• Colombia
• IT Services and IT Consulting
• 1 - 100 Employee

• Associate Marketing Manager

  • Nov 2015 - Mar 2016

  ES. Durante unos meses trabajé como responsable de marketing asociado para una pequeña agencia de Londres con la gestión y ejecución de algunos de los proyectos internos. EN. I have the pleasure to work as an Associate Project Manager for Mansuba, a small London marketing and advertising agency. I am in charge of coordinating some of the international clients, meeting budget requierments and satisfying client expectations. ES. Durante unos meses trabajé como responsable de marketing asociado para una pequeña agencia de Londres con la gestión y ejecución de algunos de los proyectos internos. EN. I have the pleasure to work as an Associate Project Manager for Mansuba, a small London marketing and advertising agency. I am in charge of coordinating some of the international clients, meeting budget requierments and satisfying client expectations.



Press and Media

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Press and Media

  • Sep 2014 - Jul 2015

  I've been able to work as press & media y some of Spains and Europes biggest festivals. Here are some of them: · Roskilde Festival (Roskilde, Denmark) · Paris Fashion Week (Paris, France) · Primavera Sound (Barcelona, Spain) · Gibraltar Music Fest (Gibraltar, UK) · Territorios (Sevilla, Spain) · Tendencias Festival (Sevilla, Spain) · Starlite Festival (Marbella, Spain) I've been able to work as press & media y some of Spains and Europes biggest festivals. Here are some of them: · Roskilde Festival (Roskilde, Denmark) · Paris Fashion Week (Paris, France) · Primavera Sound (Barcelona, Spain) · Gibraltar Music Fest (Gibraltar, UK) · Territorios (Sevilla, Spain) · Tendencias Festival (Sevilla, Spain) · Starlite Festival (Marbella, Spain)



Natural Vips & Club

• Brand Communications Manager

  • Oct 2014 - Jun 2015

  I was named Brand Manager thank you to my creative and artistic work at Darba Culture. My job as Brand Manager is to curate the output, the branding and image of Natural Vips & Club. The Natural Vips & Club project is a social club, a very elegant club located in the periphery of the beautiful city of Málaga. The concept of the social club is inspired in natural, earth like and recycled element (hence the naming). My roles as a Brand Communications Manager would be: · Artist Booking · Event Planning & Schedule · Social Media Management · Creative Direction · PR · Account Management http://www.naturalvipsclub.com Show less


Onda Azul, (Radio and TV)
• Account Management

  • Jan 2015 - Mar 2015


Festival de Málaga, Cine Español

• Public Relations

  • Jan 2013 - Mar 2014

  I was accounted the responsibility to be the PR for all the guests of the Málaga Film Festival. My job included the various tasks ranging form assistance of our guests through the different events of the Festival and management of their agenda. I was accounted the responsibility to be the PR for all the guests of the Málaga Film Festival. My job included the various tasks ranging form assistance of our guests through the different events of the Festival and management of their agenda.