Kristian Voldum

Commercial Manager, YouSee Go-to-Market at YouSee
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Contact Information
us****@****om
(386) 825-5501
Location
Copenhagen, Capital Region, Denmark, DK
Languages
  • Engelsk Full professional proficiency
  • Dansk Native or bilingual proficiency
  • Spansk Elementary proficiency
Skills

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Credentials

  • Mini MBA, Brand Management, Grade A
    Marketing Week Mini MBA with Mark Ritson
    Jul, 2022
    - Nov, 2024
  • Agile Solution Design
    Implement Consulting Group
    Aug, 2019
    - Nov, 2024

Experience

  • YouSee
    • Denmark
    • Telecommunications
    • 700 & Above Employee
    • Commercial Manager, YouSee Go-to-Market
      • May 2020 - Present

      As one of the strategists in YouSee Go-To-Market, my tasks include the following:• Identify commercial challenges or opportunities • Provide ready-to-implement go-to-market strategies and solutions with customer needs and business value in mind• Execution of commercial initiatives through thorough segmentation and targeting• Development of value propositions• Development of marketing communication and material• CRM & base management

    • Commercial Manager, YouSee Mobile
      • Aug 2019 - May 2020

      As a Commercial Manager in YouSee Mobile, I worked with various strategic marketing tasks. I have conducted market research and obtained customer insights to strategically develop new concepts and value propositions, and executed these through relevant go-to-market activities. • Go-to-market activities for YouSee Mobile's most important VAS, YouSee Musik, to drive customer activation and increase the value of the service• Development of a new concept and value proposition to increase cross-sales and reduce customer churn on a particular ‘high-value’ customer segment• Taking a first step in integrating purpose and SDG's into the core business of YouSee together with colleagues from CSR and Strategy• Weekly reporting of the latest customer and market developments, including tracking and data analysis, to provide the best foundation for strategic decisions and future competitive moves: tracking of ARPU development, product-mix development, market developments, and channel sales mix Show less

    • Graduate, Commercial Management
      • Aug 2018 - Aug 2019

      I enjoyed being a part of the TDC Group's (now Nuuday) one-year Graduate Program in 2018/2019. I was engaged in the commercial track to make a mark on the commercial direction of the YouSee brand. • Winner of the final case competition with a ready to implement solution. The idea was to integrate environmental responsibility (SDG) into the core of the YouSee TV business. Hence, aligning profit and purpose through a new innovative solution. • Execution of a market survey to better understand customer needs in the Mobile Voice segment • Working in collaboration with more senior colleagues to develop the product portfolio and value proposition of the YouSee Mobile business to reduce churn, increase gross adds, and increase customer satisfaction • Five case camps with a focus on personal and professional development: o Project Management, Implement Consulting Group o Presentation Skills and Problem Solving, McKinsey o Design Thinking, Creuna o Change Management, Actee o Customer Experience in the Digital Age, Singularity University Show less

  • Ørsted
    • Denmark
    • Renewable Energy Power Generation
    • 700 & Above Employee
    • Junior Brand Consultant, Branding & Marketing
      • Dec 2016 - Aug 2018

      In Branding & Marketing I was a part of the team responsible for the rebranding of the former “DONG Energy” to become “Ørsted”. Together with top-tier agencies, we developed and launched a new name and a new brand identity. The "Ørsted" brand reflects a sympathetic vision to create a world that runs entirely on green energy. Today, Ørsted is a company with a big WHY - a clear purpose beyond profit. • Brand identity and brand positioning • Development and executution of launch campaign with core team • Development of marketing material for campaigns and events (offline and digital) Show less

  • Caspari Media
    • Københavnsområdet, Danmark
    • Student Assistant
      • Jul 2016 - Dec 2016

      • Development of marketing material • Competitor analysis • Data analysis • Media buying • Development of marketing material • Competitor analysis • Data analysis • Media buying

  • HUGO BOSS
    • Germany
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sales Advisor
      • Jan 2011 - Aug 2016

      • Sales • Customer service • Retail • Sales • Customer service • Retail

  • DONG Energy
    • Denmark
    • Oil and Gas
    • 700 & Above Employee
    • Internship, Corporate Branding
      • Jan 2016 - Apr 2016

      • I was involved in both the strategy and execution of a campaign which focused on DONG Energy’s transition to green energy • Content planning and writing for SoMe activities • Assisted with preparation of monthly reports • Assisted with preparation of Power Points to Senior Management • I was involved in both the strategy and execution of a campaign which focused on DONG Energy’s transition to green energy • Content planning and writing for SoMe activities • Assisted with preparation of monthly reports • Assisted with preparation of Power Points to Senior Management

Education

  • Copenhagen Business School
    Master of Science (MSc), Cand.merc. International Marketing and Management (IMM)
    2016 - 2018
  • Copenhagen Business School
    Bachelor of Science (BSc), HA(Kom.) Business Administration and Organisational Communication
    2013 - 2016

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