Experience

Bermad Water Technologies
• Australia
• Civil Engineering
• 1 - 100 Employee
• Chief Executive Officer

  • Jul 2022 - Present

GUD NZ Holdings Limited
• Director

  • Dec 2019 - Jun 2022


Davey Water Products

• Australia
• Industrial Machinery Manufacturing
• 100 - 200 Employee

• General Manager - NZ & Pacific Islands

  • Aug 2019 - Jun 2022

• General Manager - Marketing & Product

  • Jul 2018 - Aug 2019

  Responsible for strategic marketing leadership at Davey Water Products across all markets and regions with the mission of enhancing people’s life’s through water.Davey Water Products has been manufacturing and distributing a comprehensive range of products for transfer, conservation, treatment and filtration of water for over 80 years.Davey is a market leader in Australia and New Zealand and exports to more than 50 countries, servicing some of the toughest environmental and climatic conditions on the globe. Show less

• Product Market Manager - Farm & Irrigation

  • Jan 2018 - Jun 2018



Rust-Oleum Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Manager - Rust-Oleum Motospray & Industrial

  • Dec 2015 - Jan 2018

  Rust-Oleum, part of the RPM group, global manufacturer of category leading metal protection paints and number one aerosol manufacturer globally. Rust-Oleum purchased HiChem Paint Technologies to expand into vehicle repair, general industrial and home maintenance coatings, paints and accessories. Part of the International Marketing team for Rust-Oleum, Kristian delivered a complete rebrand/relaunch of automotive range. Also leading inter departmental projects and championing communication, innovation and process improvements. Championing customer intimate approach aligning the entire business to putting the customer first in every decision they make to deliver timely, cost effective and innovative solutions. Key Achievements  Motospray Rebrand  Sales Leadership, Support & Engagement  New product development o Rust-Oleum Easy Mix Tint System – Managing multiple departments to deliver an innovative tinting system within 6 months – Launching October 2017 o New Motospray Accessory Range – Delivered 25% increase in Accessory sales in the last financial year. o Rust-Oleum ColourMate – $50,000 sales contribution at launch.  Industrial Branding & Product Strategy  Motospray Labs – “How To” studio to provide videos to consumers to demonstrate and encourage the use of Rust-Oleum products.  Net Promoter Score (NPS) – Introduced company’s first NPS program to benchmark performance and manage departmental programs to address areas of concern.  Project Manager o Laboratory Process Improvement – Leading a team of 6 in direct reports to review, develop and refine Quality Control, Testing, Product Compliance, Product Development and. o Company Communications – Driving and developing key members within the business to lead communication between departments and companywide. o Tender Development & Pitch – As a key leader within the business pulling together the right team to identify key opportunities within customers to build, price and pitch for new business. Show less



OfficeMax Australia

• Australia
• Retail Office Equipment
• 1 - 100 Employee

• Enterprise Marketing Manager

  • Jan 2014 - Dec 2015

  As part of the global Office Depot/Max family, OfficeMax Australia generates $340m as a B2B business operating BTL providing productivity solutions to Corporate Enterprises, Small and Medium Businesses and Schools. The most important part of Kristian’s role was re-establishing the trust and developing tools for a disenfranchised sales team while building the Enterprise marketing team. Key Achievements • New Product Launch of Tjindgarmi, indigenously inspired product range that invests in the preservation and sharing of Indigenous culture with Australian school children • Established a relationship marketing strategy for Enterprise customers • CRM champion (SalesForce.com) • International point of contact for all global contracts in Australia • Complete brand refresh to differentiate OfficeMax from its competitors • Training of 100+ Sales Executives across Australia • Development of SalesForce/LinkedIn Navigator prospecting model for sales teams. • Sponsorship management with Melbourne Victory Show less



888 Triple Eight Chemicals

• General Manager

  • Mar 2011 - Dec 2013

  Established in 1994, 888 is a family business manufacturing and suppling cleaning chemicals and associated products to the Hospitality, Transport, Healthcare and Cleaning industries. Due to his mother’s illness Kristian shut down his own company and set to work establishing efficiency improvements and cost reductions to target aggressive growth. Key Achievements • 8% yearly growth • Secured 5 year/$2.5m contract with ALH Group, a Woolworths Company • Complete rebranding of the company • Automated company systems removing 6 months of backlog • Supplier negotiations reducing cost to the company by 23% • Debt recovery plan that returned $300k • 888 Cellar System New product development • Automation of Sales, Inventory and Management Systems through MYOB EXO implementation Show less



Image Marketing & Business Solutions

• Director

  • Jul 2008 - Mar 2011

  Image Marketing & Business Solutions was a Melbourne based agency specialising in developing and growing clients businesses through cost effective marketing strategies and business planning. Working closely with clients to understand business and/or personal goals to achieve a solution that showcased the businesses uniqueness and value. With a consultative approach and value based service aimed to achieve results. Image Marketing & Business Solutions provided individual services to total solutions, from designing a business card to preparing, executing and assessing complete marketing plans. Providing professional marketing and business consulting services to SMEs, within budget expectations. Working directly with clients to understand their business, the business needs and developing solutions to meet those needs. Corporate Branding Campaign Development & Execution Design Development & Printing Business Planning & Development Mentoring Change Management Show less



St John Ambulance Australia

• Non-profit Organizations
• 1 - 100 Employee

• Marketing Manager

  • Jan 2007 - Jul 2008

  Australia’s leading First Aid Supplier and Trainer to more than 300,000 Australians each year St John Ambulance’s focus on its commercial business raises funds for its volunteer operations. Due to company changes the role extended to take care of Product Development, Non Commercial Marketing, Public Relations and leading change in the training operation. Key Achievements • St John – For Life brand positioning; • Marketing Plan development and execution; • Negotiation and rollout of St John - For Life, pro bono television and press campaign worth $80k; • St John Ambulance’s first Black & White Ball at the Palladium at Crown – Raising $20k where the target was to breakeven. Show less



TriMas Corporation

• United States
• Packaging and Containers Manufacturing
• 100 - 200 Employee

• Marketing/Change Manager

  • Jan 2004 - Dec 2005

  $60m operation supplying automotive accessories through both B2B and B2C as Hayman Reese Towbars, Rola Roof Racks, Thetford Portable Toilets and Highland Cargo Management systems. A newly created role transformed marketing management into change management due to a shift in company direction. Role included strategy development, internal and external communications, market analysis and brand management. Key Achievements • Lead restructure of 3 separate business units into two autonomous operations • Developed multi-channel marketing plan for the aftermarket division • Established Brand Standards for all operations • Carried out market opportunity study of China Show less



Ridge Tool Company

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• National Marketing Manager

  • Jul 2002 - Dec 2003

  With a turnover of A$12m Ridge Tool Australia, part of the global Emerson Corporation, markets and distributes the RIDGID range of plumbing tools. Responsible for the strategy and execution of all marketing communications for Australia aimed at winning back market share by leveraging strong brand loyalty and combating new competitive pressures. - Developed end-user database and direct communication program. - Developed Brand Campaign for all media communications with advertising agency and centralised all regional communications to maintain consistency in message and Brand appearance extending brand guidelines to the merchandise range. Show less



Ford Motor Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Dealer Operations Manager

  • Dec 1997 - Jun 2002

  Starting on the Ford Graduate Program I progressed through a number of key roles within the business developing a deep understanding for the automotive industry. Key to my success within this environment was a commitment to quality and reliability. Roles Held: - Dealer Operations Manager - SA & WA - Marketing Specialist - Performance Vehicles/Falcon - Senior Market Analyst - Customer Service Representative - Business Programs Coordinator - Order Control Analyst Starting on the Ford Graduate Program I progressed through a number of key roles within the business developing a deep understanding for the automotive industry. Key to my success within this environment was a commitment to quality and reliability. Roles Held: - Dealer Operations Manager - SA & WA - Marketing Specialist - Performance Vehicles/Falcon - Senior Market Analyst - Customer Service Representative - Business Programs Coordinator - Order Control Analyst