Experience

Maverick Sales

• Canada
• Manufacturing
• 1 - 100 Employee

• Account Manager

  • Aug 2022 - Present

• Territory & Training Manager

  • Jul 2020 - Aug 2022


Kristi Lauria Makeup Artistry
• Owner & Lead Artist

  • Apr 2016 - Present

Vasanti Cosmetics
• Canada
• Cosmetics
• 1 - 100 Employee
• Senior Artist

  • Aug 2019 - Jul 2020

Nude by Nature
• Australia
• Retail
• 1 - 100 Employee
• Makeup Artist

  • Feb 2019 - Aug 2019
• Territory Manager & Trainer

  • Sep 2017 - Jan 2018

  Work with the General Manager and Account Manager, setting up Nude by Nature for a successful launch in Shoppers Drug Mart across Canada Conceptualize and design a training workbook used as a key selling/training tool for all Beauty Advisors across the country Facilitate trainings at Shoppers Drug Mart Beauty Conference, introducing managers to the brand, create brand awareness and excitement Create scripts and questionnaire for Shoppers Drug Mart Beauty Learning training videos to educate Beauty Advisors on the brand Design and facilitate in-store trainings on brand philosophy, product knowledge and makeup artistry, for Beauty Advisors in key doors Coordinate venues, food and logistics for training schools across Ontario Show less



Teeez Cosmetics

• Netherlands
• Cosmetics
• 1 - 100 Employee

• National Trainer & Account Executive

  • Apr 2016 - Sep 2017

  Coach / develop and motivate BA's and MUA's to maximize sell through, set daily/hourly targets in cooperation with National Training Manager Merchandise and exploit in-store marketing opportunities Analyze and monitor sell-in / sell-through information by category, manage inventory turnover and stock blends, minimize collection returns Expertise in utilizing Teeez Social media installation initiatives Build a cooperative relationship with BA, Store and Cosmetic Manager Optimize partnerships by cross promoting in other depts. Develop understanding of retailer objectives, needs and strategies Plan and execute corporate and store special events and outbound marketing opportunities Present marketing plans to store to ensure sell through Keep up to date with social media trends to fully utilize apps and social media programs Manage store social media apps and programs developing new clients and promoting Teeez products in partnership with the Plan, schedule and monitor freelance Makeup Artist sales and activities Set realistic sales targets and monitor productivity Train BA's and MUA's on new collections & best practice Budget ownership local Marketing activities Show less



Smashbox Cosmetics

• Personal Care Product Manufacturing
• 200 - 300 Employee

• Area Artistry Trainer & Media Representative

  • Aug 2013 - Mar 2016

  Represent Smashbox Cosmetics nationwide in the media as the Media Representative,including live television segments, training videos, print and social media Develop and deliver training for Shoppers Drug Mart, Murale and Sephora employees on brand philosophy, product knowledge and artistry to enhance sales results Successfully manage thirty-eight accounts in the Downtown Toronto Territory for Shoppers Drug Mart, Murale and Sephora retailers Build and utilize strong relationships with management, Store Directors and Specialists to drive marketing strategies, promote events and gain retail space Create and lead new store opening trainings for all retailers Plan, execute and direct in-store events to increase brand awareness and meet/exceed sales goals Analyze individual doors and identify opportunities for growth and success to meet goals Promote brand awareness and sales in-store through personal sales support Utilize performance reports to analyze business and develop plans to increase sales Manage, develop and train freelance artists on brand philosophy, product knowledge & artistry for in-store support Strategize and implement incentive programs to maximize stock sell-through Responsible for meeting territory sales goals Show less


QUADRANT COSMETICS
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee
• Area Artistry Trainer for Smashbox Cosmetics

  • Sep 2011 - Jun 2013

Shoppers Drug Mart
• Canada
• Retail
• 700 & Above Employee
• Beauty Expert

  • 2003 - 2013
• Freelance Makeup Artist for Smashbox and Bourjois Cosmetics

  • 2006 - 2011