Experience

phoenix180

• Travel Arrangements
• 1 - 100 Employee

• Chief Executive Officer

  • Nov 2020 - Present

  Phoenix180 is a complete business solution for post-pandemic leisure travel. Phoenix180 is a complete business solution for post-pandemic leisure travel.



Travel Leaders Group

• United States
• Travel Arrangements
• 200 - 300 Employee

• Consultant

  • Jan 2017 - Feb 2019

  Member of a core team engaged in successful negotiations with a major financial services institution. Responsible for the transition from contract to new operations team. Member of a core team engaged in successful negotiations with a major financial services institution. Responsible for the transition from contract to new operations team.



Virtuoso Travel

• United States
• Travel Arrangements
• 200 - 300 Employee

• Chief Operating Officer

  • 2001 - 2013

  Established a culture of objective-driven performance and accountability. Responsible for $9.6B in production; managed a staff of 220 people and led all business units. Wrote strategy, budgets, projections and action plans. Negotiated the first travel retailer partnership in the credit card industry. Conceived the business models and profitably opened the International Division. Altered the company's focus to the development of 7,500 front-line sales consultants. Led the company through 9/11 and the recession, enhancing the brand commitment of staff, suppliers and consumers. Innovated benefit for retailers and suppliers to establish long-term, mutually profitable worldwide partnerships worth $100M annually. Show less

• President

  • 1995 - 2001

  Developed, led and managed these business units: Consumer Marketing and Publications; Business Development; Finance; Supplier Sales; Meetings and Events; Communications; PR; HR. Developed consumer websites, consumer events and special interest travel products expanding the demographics and age range of clientele. Expanded portfolio to include lifestyle partnerships and tourism boards. Utilized proprietary data analysis to position Virtuoso as a media source for luxury travel trends. Regularly prepared and presented media and public addresses. Created budgets, managed resources, expenses and revenue to fund reserves. Wrote, supported, presented and achieved financial projections. Show less

• CMO & co-founder

  • 1988 - 1995

  Re-conceived travel retail consortia model in to a marketing and sales company driven by data analysis of consolidated agency mailing lists. Launched retail industry's first life-style, personalized consumer travel magazine plus multiple titles, direct-mail, and email. Established sales and marketing partnerships with cruise, hotel, tour, and in-bound suppliers. Product and portfolio innovations made company self-funding within 6 months. Grew agency membership from 50-350 retailers with 7,500 associated advisors and supplier partners from 49-1,600 over tenure. Show less



Club Corp.

• United States
• Entertainment
• 1 - 100 Employee

• Publisher

  • 1986 - 1988

  Revitalized a consumer magazine for a world leader in private club management. Hired all staff; directed the design and editorial approach; expanded advertising categories and doubled the circulation. Within one year, the magazine was profitable and the recipient of Folio awards for excellence. Revitalized a consumer magazine for a world leader in private club management. Hired all staff; directed the design and editorial approach; expanded advertising categories and doubled the circulation. Within one year, the magazine was profitable and the recipient of Folio awards for excellence.



Club Corp Of America

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Representative

  • 1985 - 1986

  Hired as a liaison between Club Corporation and AMR Publishing; became publisher after three months. Private Clubs magazine had two previous failures. To maintain the print and distribution schedule, relaunch occurred in eight weeks. Hired as a liaison between Club Corporation and AMR Publishing; became publisher after three months. Private Clubs magazine had two previous failures. To maintain the print and distribution schedule, relaunch occurred in eight weeks.



Community Foundation for Muskegon County

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Community Organizer

  • 1983 - 1984

  For Master's thesis, conceived and executed an urban renewal project in a town impacted by the decline in the automobile industry. Raised funds, solicited union workers, enlisted professionals and volunteers to construct a community and arts center generating an endowment and the revitalization of an urban center. For Master's thesis, conceived and executed an urban renewal project in a town impacted by the decline in the automobile industry. Raised funds, solicited union workers, enlisted professionals and volunteers to construct a community and arts center generating an endowment and the revitalization of an urban center.