Experience

Kenny Flowers
• United States
• Retail Apparel and Fashion
• 1 - 100 Employee
• Social Media & Influencer Partnerships

  • Oct 2021 - Present


The Knot Worldwide

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Social Media Coordinator

  • Dec 2019 - Oct 2021

  -Inform and execute social media strategy for the largest global wedding planning marketplace across all social platforms (6M+ audience) -Established WeddingWire TikTok and grew to surpass 419k followers in 5 months -Drive and sustain web traffic via social, lifting page sessions by 82% within one quarter -Manage paid social budget of $25k/month; boosting organic social posts, and supporting Sales team initiatives and sponsored posts -Collaborate with cross-departmental channel owners and teams to support marketing campaigns: Video, Design, Editorial, Sales, Influencer Marketing, Public Relations -Devised and presented strategic Facebook and TikTok upscaling opportunities and best practices to leadership and stakeholders -Drive brand affinity and awareness through cross-platform marketing, supporting partnerships with top-tier brands (Abercrombie & Fitch, Headspace, Betches, Tinder, Obé, Domino’s) and celebrities (Jenna Dewan, Ally Love, Kyle Richards) -Sourced and created Instagram Reels, increasing engagement rate by 102% MoM -Utilize social analytics tools to track metrics and generate insights, and distribute weekly and monthly reports to showcase ROI -Facilitate the onboarding, training and educating of junior employees and interns -Manage brand Facebook Group and nurture a growing community -Remain on top of emerging marketing trends and pop culture, to inform platform strategies and connect with new audiences Show less



WeddingWire

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Social Media Intern

  • Jul 2019 - Dec 2019

  -Created daily social media content to garner engagement across WeddingWire's social channels: Instagram, Facebook, Twitter, Pinterest -Spearheaded global community management efforts across WeddingWire, WeddingWire Canada and WeddingWire UK -Supported senior team members in execution of brand initiatives across social platforms -Assisted in managing ‘Just Said Yes’ engagement season campaign, and ‘Plan Like A Boss’ wedding planning campaign; tracked entries using Curalate, selected winners and owned prize fulfillment -Led outreach across Instagram, Twitter and Facebook, seeding prospective consumers and furthering brand awareness Show less



Cambridge Eateries LLC., Black Water Bakery

• Social Media Manager

  • May 2018 - Jun 2019

  -Managed online, print & social media communications promoting company brand, image & values -Improved customer relations -Focus on brand marketing -Responded to customer reviews & concerns -Designed company merchandise -Managed online, print & social media communications promoting company brand, image & values -Improved customer relations -Focus on brand marketing -Responded to customer reviews & concerns -Designed company merchandise



Jessica Rourke

• Public Relations & Events Intern

  • Jan 2019 - May 2019

  -Assisted wedding planner with execution of events -Research of venues, transportation and other future event details -Content Creation via Instagram stories and posts -Participated in Jenna Kutcher's Social Media course -Assisted wedding planner with execution of events -Research of venues, transportation and other future event details -Content Creation via Instagram stories and posts -Participated in Jenna Kutcher's Social Media course



Kari Rider Events

• Events Intern & Assistant

  • May 2017 - Aug 2017

  -Assisted wedding planner with planning and execution of events -Arranged event décor & signage -Coordinated with vendors & clients -Assisted wedding planner with planning and execution of events -Arranged event décor & signage -Coordinated with vendors & clients



South Moon Under

• United States
• Retail
• 100 - 200 Employee

• Sales Associate

  • May 2016 - Aug 2016

  -Welcomed and engaged with customers -Offered customers assistance with clothing options, checking out -Customer Service -Restocking -Cleaning/Organizing -Welcomed and engaged with customers -Offered customers assistance with clothing options, checking out -Customer Service -Restocking -Cleaning/Organizing