Experience

Schaedler Yesco Distribution

• United States
• Wholesale
• 100 - 200 Employee

• Digital Marketing Specialist

  • Apr 2021 - Present



BrandYourself

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• VIP Senior Brand Strategist

  • Dec 2018 - Apr 2021

  • Oversaw a team of 3-5 brand strategists, web developers, content strategists, and social media strategists daily on campaigns to reach client goals on a variety of high-value accounts. •Managed a client portfolio of $25,000-$100,000 in revenue a month. •Leveraged creative online strategies to increase and improve clients' online brand on a weekly and monthly basis. • Coordinated cross-collaboration between offices and departments to train and develop a high knowledge of web, SEO… Show more • Oversaw a team of 3-5 brand strategists, web developers, content strategists, and social media strategists daily on campaigns to reach client goals on a variety of high-value accounts. •Managed a client portfolio of $25,000-$100,000 in revenue a month. •Leveraged creative online strategies to increase and improve clients' online brand on a weekly and monthly basis. • Coordinated cross-collaboration between offices and departments to train and develop a high knowledge of web, SEO advancements, new industry platforms, and social media trends in fellow employees. • Reviewed client-facing materials for quality reassurance and advised the team on essential next steps for achieving goals and implementing successful strategies.

• VIP Brand Strategist

  • Nov 2017 - Nov 2018

  •Served as the primary liaison between clients and the other key members of the VIP department. •Identified $15,000+ additional revenue opportunities for the company, including website redesigns and content additions. •Launched new creative strategies and client facing documents quarterly that improved overall client service across the department. •Cultivated and maintained key alliance partnerships identified by the founders and head of the department, between BrandYourself and… Show more •Served as the primary liaison between clients and the other key members of the VIP department. •Identified $15,000+ additional revenue opportunities for the company, including website redesigns and content additions. •Launched new creative strategies and client facing documents quarterly that improved overall client service across the department. •Cultivated and maintained key alliance partnerships identified by the founders and head of the department, between BrandYourself and public relation companies and other businesses. •Recognized by internal leadership in NYC and Lancaster for superior project management service and leadership on key projects and campaigns. • Communicated key growth metrics, KPI goals, and achievements to clients.

• Digital Account Manager

  • Oct 2016 - Nov 2017

  •Managed 20-25 client accounts to improve client's online brand and reputations. •Implemented SEO tactics to build and optimize personal and company websites and social media profiles. •Crafted branded written and visual content and managed social media platforms such as LinkedIn, Twitter, and Facebook for businesses and thought leaders. • Improved client retention, contract renewals, and uphold campaigns by providing a high level of communication and customer service. •Supported… Show more •Managed 20-25 client accounts to improve client's online brand and reputations. •Implemented SEO tactics to build and optimize personal and company websites and social media profiles. •Crafted branded written and visual content and managed social media platforms such as LinkedIn, Twitter, and Facebook for businesses and thought leaders. • Improved client retention, contract renewals, and uphold campaigns by providing a high level of communication and customer service. •Supported new employees with training on SEO best practices and social media trends



Stoner Bunting Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations Associate

  • May 2016 - Oct 2016

  •Wrote press releases and assisted in pitching case studies and articles to local and national publications •Performed market research and helped assist in developing marketing plans, content/editorial calendars and proposal generation for new and existing clients. •Developed and executed social media strategy in tandem with client goals •Collaborated with team members in the development and management of PR strategies and tactics, assisted with project management, tradeshow and… Show more •Wrote press releases and assisted in pitching case studies and articles to local and national publications •Performed market research and helped assist in developing marketing plans, content/editorial calendars and proposal generation for new and existing clients. •Developed and executed social media strategy in tandem with client goals •Collaborated with team members in the development and management of PR strategies and tactics, assisted with project management, tradeshow and press event organization and planning, and POV submittals and budget planning. •Analyzed and reported social media metrics, ROI and PR coverage to clients Show less •Wrote press releases and assisted in pitching case studies and articles to local and national publications •Performed market research and helped assist in developing marketing plans, content/editorial calendars and proposal generation for new and existing clients. •Developed and executed social media strategy in tandem with client goals •Collaborated with team members in the development and management of PR strategies and tactics, assisted with project management, tradeshow and… Show more •Wrote press releases and assisted in pitching case studies and articles to local and national publications •Performed market research and helped assist in developing marketing plans, content/editorial calendars and proposal generation for new and existing clients. •Developed and executed social media strategy in tandem with client goals •Collaborated with team members in the development and management of PR strategies and tactics, assisted with project management, tradeshow and press event organization and planning, and POV submittals and budget planning. •Analyzed and reported social media metrics, ROI and PR coverage to clients Show less



The Lancaster County Community Foundation

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Marketing Assistant

  • Jan 2016 - May 2016

  •Planned and coordinated marketing strategy for events •Developed relationships with local businesses and community members •Maintained and promoted social media sites and updated interested participants •Developed brochures, designs and content for 'At the Table' •Helped plan and organize video promotional filmings •Planned and coordinated marketing strategy for events •Developed relationships with local businesses and community members •Maintained and promoted social media sites and updated interested participants •Developed brochures, designs and content for 'At the Table' •Helped plan and organize video promotional filmings



ProspectMX has Rebranded

• United States
• Advertising Services

• Internet Marketing Assistant

  • Aug 2015 - Dec 2015

  •Wrote content for web pages incorporating SEO , PPC, and link building •Increased website traffic to clients' pages through web redesign and social media campaigns •Wrote and proofread blogs for a variety of clients' websites and pitched pieces to media •Designed infographics, presentations, and website content outlines for a variety of clients •Wrote content for web pages incorporating SEO , PPC, and link building •Increased website traffic to clients' pages through web redesign and social media campaigns •Wrote and proofread blogs for a variety of clients' websites and pitched pieces to media •Designed infographics, presentations, and website content outlines for a variety of clients



On-Line Publishers

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Social Media/Web Intern

  • May 2015 - Aug 2015

  •Managed all event social media platforms by creating graphics and posts relevant to specific audiences •Marketed events and publications to both potential exhibitors and attendees through calls and emails •Assisted in organizing and planning events and helped where needed on day of events •Data entry through ACT including finding potential vendors and attendees •Managed all event social media platforms by creating graphics and posts relevant to specific audiences •Marketed events and publications to both potential exhibitors and attendees through calls and emails •Assisted in organizing and planning events and helped where needed on day of events •Data entry through ACT including finding potential vendors and attendees



The Reading Public Museum

• Reading, Pennsylvania Area

• Public Relations Intern

  • May 2014 - Aug 2014

  •Managed various social media platforms including Facebook, Pinterest, and Instagram •Managed and analyzed website content and interest and reported findings to PR department •Promoted events and upcoming exhibits through social media, email blasts, and ads •Photographed gallery openings and events at the museum and assisted where needed •Contacted organizations and patrons to promote interest •Managed various social media platforms including Facebook, Pinterest, and Instagram •Managed and analyzed website content and interest and reported findings to PR department •Promoted events and upcoming exhibits through social media, email blasts, and ads •Photographed gallery openings and events at the museum and assisted where needed •Contacted organizations and patrons to promote interest