Experience

YNV Group

• Cyprus
• Executive Offices
• 100 - 200 Employee

• Chief Marketing Officer

  • Oct 2021 - Present

  I'm responsible for defining, prioritizing and driving the marketing and communications strategy for all brands within the YNV Group. In this role, I lead a global team of marketing and communications experts who enable our strategy through an integrated approach to customer and employee engagement including demand generation, employer branding, communications, digital marketing and operations. I'm responsible for defining, prioritizing and driving the marketing and communications strategy for all brands within the YNV Group. In this role, I lead a global team of marketing and communications experts who enable our strategy through an integrated approach to customer and employee engagement including demand generation, employer branding, communications, digital marketing and operations.


Chief
• Indonesia
• Consumer Services
• 1 - 100 Employee
• Member

  • Mar 2022 - Present


Microsoft

• United States
• Software Development
• 200 - 300 Employee

• Director of Marketing and Communications, Customer Experience & Success

  • Jul 2020 - Oct 2021

  I led an integrated marketing and communications team responsible for delivering compelling and strategic communications designed to create clarity, generate energy and communicate successes related to Microsoft’s Connected Customer Experience strategy. Working closely with the Customer Experience & Success Leadership Team, I was responsible for: - Building the strategy and leading the execution of the cross-company communications program for the Connected Customer Experience strategy. - Leading a global team of communicators and storytellers responsible for bringing the strategy to life through innovative and targeted campaigns. - Creating compelling and engaging virtual events that both inspire and inform. - Collaborating across stakeholders to drive alignment and integration of key messages to a diverse range of target audiences. - Fostering a high-performance team dedicated to executing with excellence. Show less

• Director of Marketing and Communications, Customer Service & Support

  • Oct 2016 - Jul 2020

  As part of the Customer Service & Support (CSS) leadership team, I was responsible for delivering compelling and strategic communications for the organization. With over 8,000 employees worldwide during my tenure, I created and delivered communications to a broad and diverse employee base including support engineers, advocates, and business leaders across 191 countries and 46 languages. In this role I was responsible for: - Developing and delivering the communications strategy for CSS internally and externally- Leading a global team responsible for executive and business communications - Supporting the ongoing transformation of the business through effective change communications- Driving executive communications for the corporate vice president - Managing a diverse range of communication channels including intranet, web, social, in person and virtual events, analyst and public relations- Creating compelling content to reach a diverse audience through a variety of mediums including storytelling, video, and design- Partnering with other teams across the company including HR, corporate communications, engineering, sales and services to deliver consistent messaging aligned to company strategy and vision Show less



Global Visionaries

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Board Member and Secretary

  • Jun 2015 - Feb 2017

  I was an active board member and served as secretary on the executive committee for a Seattle-based nonprofit focused on empowering youth to become global leaders. During my tenure, I participated in fund development, positioning and corporate engagement initiatives. I was an active board member and served as secretary on the executive committee for a Seattle-based nonprofit focused on empowering youth to become global leaders. During my tenure, I participated in fund development, positioning and corporate engagement initiatives.



Colliers International

• United States
• Real Estate

• Vice President - Marketing and Communications

  • Oct 2014 - Jun 2016

  As part of the U.S. Executive Leadership team, I was responsible for setting the marketing and communication strategy for the business. My focus was to position the company to win and retain clients through the development of content aligned to the sales strategy and consumed by current and targeted clients at the appropriate points along their customer journey. I managed a team of specialized marketing experts spanning PR, research, events, communications, design and digital.

• Head of Marketing and Business Development - EMEA

  • Sep 2010 - Oct 2014

  In this role I was responsible for working with the EMEA board to develop and implement a regional marketing and communication strategy to position Colliers as a leader in the commercial real estate industry within 37 countries. At the beginning of my tenure in this role I rebranded and repositioned the business with a new visual identity and market position (consistent with the overall global strategy), transitioning from a house of brands to a single brand, resulting in an improvement in industry rankings. Additional accomplishments included: - Implemented a new website at the regional and local market level in multiple languages- Implemented, promoted and managed a new intranet- Increased our share of voice in the media through a structured PR strategy- Implemented a new direct email technology and corresponding client engagement program- Raised our profile through sponsorship and industry events- Integrated and lead a culturally diverse team of 18 marketing, communications and research professionals, some of whom were based in other countries Show less

• Vice President - Global Marketing

  • Nov 2005 - Aug 2010

  In this role I was responsible for guiding the CEO and senior management team on marketing strategy in support of the Company’s strategic growth plan. I identified, established and maintained company-wide standards for marketing and communications capabilities and directed a successful global rebrand during my tenure.

• GM - Marketing & Communications

  • Aug 2001 - May 2005

  My primary objective in this role was to build the Colliers International brand to the number one commercial real estate brand in Australia. To achieve this I faced several challenges including an absence of a marketing and communications strategy, a decentralized marketing team, a non-compliant sales force, a large percentage of client funded marketing initiatives, and multiple advertising agencies. Through the following key initiatives, I was able to increase the market share from 28% to 34% between 2002 and 2004. - The first challenge I undertook was planning and managing a name change from Colliers Jardine, a well-established Australian brand, to Colliers International. While a minor name change, there were concerns about the new foreign ownership that were addressed in a detailed execution strategy that had a strong PR component. We were able to go to market under the new name the same day the contract was finalized. - To address the threat of commoditization in the real estate industry, it was imperative to develop a differentiator among our competitors. I developed a marketing and communication strategy to reposition Colliers as a knowledge leader. This was integrated into all communications, advertising, marketing collateral, systems and client services. The success of this strategy was recognized and adopted by Colliers International offices throughout Asia Pacific. Show less

• Business Applications Manager

  • 1999 - 2001

  In this role I was responsible for assessing the information management needs of internal and external clients and to work with the eBusiness team to identify technical solutions.The major projects I managed included: - Development of web-based user interface for proprietary CRM database. Through research and analysis, I identified the data retrieval and reporting needs of internal and external clients and worked with the technical development team to integrate them into the web interface. Research methods included online surveys, client interviews and usability tests. I was also responsible for the contract negotiations of all third party data and achieved below market rates. - Responsible for the content management of the corporate website and monitored compliance of local office websites. Conducted regular analysis of website traffic and refined content management requirements as necessary. - Managed the marketing and communications of the company intranet including implementation and training in the U.S. and Canada. Developed documentation and training manual. Show less

• Director of Research, US Operations

  • 1997 - 2001

  This position was created to coordinate the isolated efforts of each market in collecting and analyzing market statistics to produce regional market indicator reports. To achieve the above, I implemented the following initiatives:- Established standard reporting criteria and formats including data collection and analysis methods. - Project management of first U.S. Office and Industrial market indicator report and subsequent annual reports including data collection, copy writing, design, production, distribution and PR. - Organized and lead annual marketing and research meetings for the U.S. and Canada. - Interviewed and trained research managers in all U.S. offices. - Developed research training handbook. Show less

• Research Coordinator, Puget Sound Region

  • 1996 - 1997

  This position had traditionally been held by short term interns resulting in poor data collection and analysis methods. A majority of the role included data cleansing, establishing consistent reporting standards and methodology and developing media and community relation. Additional responsibilities included:- Identifying sales and leasing opportunities through market research. - Publishing quarterly market indicator reports and presenting them to the media. - Managing and training interns. Show less