Kristen Renee Ingram

CEO + Executive Producer at PLUS ONE society
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles Metropolitan Area, US

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Kevin Patrick Smith

Kristen is a solid executive with an extensive network of contacts. She is collaborative, smart, focused on key issues affecting society and committed to solving these problems.

LinkedIn User

I hired Kristen to join us at ESPN. Kristen excelled in the role, by producing a high volume of work while consistently maintaining high standards for quality and accuracy. Kristen possesses the ultimate "can do" attitude while taking on all tasks with a positive energy and compassionate leadership style. Her upbeat personality and engaging personal style enable her to interact effectively with internal and external clients/executive. Proactive in anticipating the needs of clients, she takes initiative to go beyond the expected parameters of her job. She has the intelligence, work ethic, and communications skills to add value in wherever she does.

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Credentials

  • Leading Inclusivity
    Linkage, Inc.
    Jun, 2016
    - Oct, 2024

Experience

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • CEO + Executive Producer
      • May 2017 - Present

      PLUS ONE society is an award-winning Black woman-owned event production and marketing agency specializing in social justice and racial equity. We service sports, entertainment and media industries through our clients’ shared goals for social responsibility. Our mission is to leverage the power of sports and entertainment to change hearts and minds through positive social narratives and authentic solutions to pressing cultural issues.At the intersection of our 20-years of industry experience and artists, athletes and organizations like Common, Giannis Antetokounmpo and the NFL we produce tangible and sustainable community impact.PLUS ONE society is recognized by the City of Los Angeles as a certified Minority/Woman Business Enterprise.

    • United States
    • Spectator Sports
    • 700 & Above Employee
    • Head of Affiliate Marketing
      • Jul 2014 - Sep 2017

      Advanced the client marketing segment within NFL’s sales and distribution division by engineering the overall framework into a critical and core function of the organization; supporting the fully distributed NFL Network in North America and Canada. Promoted to continue to lead the overall strategic development; growing from $8M (FY12) in media to over $40M (FY15) through a series of thoughtfully negotiated agreements. Leverage NFLN assets to create partnerships that extend NFLN marketing messages and generate viewer engagement; garnered over $40M in media value through trade negotiations in FY15 Develop strategic 360 marketing approach, plans and direction for North America Drive creative concept for NFL RedZone & NFL Network; direct and produce Diversity & Inclusion reels Responsible for fiscal budget ($2M) and business planning Partner with business units to share market research and trends; multi-cultural insights, new emerging platforms & demographic shifts Plan and execute annual events for NFL Draft, Super Bowl, and Thursday Night Football, NFL PLAY 60 & NFL International Series Maintain and continually enhance relationships with NFL/celebrity talent, agencies, media executives internal/external production Led and launched NFL Diverse Talent Community; oversee platform marketing and outreach

    • Manager, Marketing
      • Feb 2012 - Jul 2014

    • Project Manager, Marketing
      • Jul 2011 - Feb 2012

      Managed AT&T, DIRECTV and DISH client business, market conditions, competitors and consumer driven objectives; planned and implemented AT&T ESPN Rise Up, AT&T ESPN Touchdown in Paradise, Disney Channel’s Shake It Up Worked cross-departmentally in order to maintain brand integrity in creative executions for ABC, Freeform, ESPN, Disney Channel and all related brands (i.e. ESPN 2, Disney Jr.); ensured 100% compliancy in market Analyzed internal/external data, reported trends and offered insights ensuring a positive ROI Strategically developed co-op client programs for priority programming

    • United Kingdom
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Brand Manager
      • Nov 2010 - Jul 2011

      Interfaced with (OEM) current/ potential partners while strengthening profitable client relationships with Lexus and Porsche Developed an innovative metric reporting method; increased weekly field sales revenue by 18% Planned 7-day new hire orientation and annual sales conference for organization Responsible for communicating sales and marketing goals to field sales team; developed and distributed creative materials Implemented budget procedures for a team of 50 while ensuring that spending was in line with distribution goals

Education

  • Fuller Theological Seminary
    Master of Arts - MA
    2021 - 2024
  • University of Nevada-Las Vegas
    Bachelor of Science in Business Administration; Marketing
    2001 - 2004

Community

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