Kristen Greenberg

Wine Club Manager at Robert Mondavi Winery
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Location
St Helena, California, United States, US

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Experience

    • United States
    • Wine & Spirits
    • 1 - 100 Employee
    • Wine Club Manager
      • Aug 2022 - Present
    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Whiskey Club Manager
      • Feb 2023 - Present
    • Wine & Spirits
    • 1 - 100 Employee
    • Manager, Wine & Whiskey Clubs - Robert Mondavi Winery, Empathy Wines & Nelson's Green Brier Whiskey
      • Aug 2022 - Present
    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Wine Club Manager
      • Feb 2013 - Aug 2022

      Manage all aspects of the Wine Club. Responsible for all shipping and fulfillment. Develop, train and execute new tasting experiences – Pinot on the Patio, Sensory Tasting Experience, Vertical Tastings, Virtual Tastings, Riedel Seminars and more. Introduce new events for wine club members and general visitors – Casino Night, Wine Dinners, Giants Games, Library Tastings and Travel Experiences. Wine Club Management Responsibilities: • Maintain Wine Club Database– Processing Wine Club… Show more Manage all aspects of the Wine Club. Responsible for all shipping and fulfillment. Develop, train and execute new tasting experiences – Pinot on the Patio, Sensory Tasting Experience, Vertical Tastings, Virtual Tastings, Riedel Seminars and more. Introduce new events for wine club members and general visitors – Casino Night, Wine Dinners, Giants Games, Library Tastings and Travel Experiences. Wine Club Management Responsibilities: • Maintain Wine Club Database– Processing Wine Club Signup Forms, welcome letters, cancellation confirmations; follow up with members. Responsible for all formal correspondence for 3,400+ members. • Write, produce and manage all collateral for wine club shipments including newsletter. • Manage all aspects of biannual release shipments and mailings for an estimated $3,100,000 per year in club release sales. • Created and added three supplemental releases per year. Manage all aspects including a waitlist • Created, hosted and managed secondary tasting experiences for the tasting room enhancing sales and member experiences. • Created, organized, marketed and hosted various Virtual Tastings, thereby increasing sales and winery reach including Vertical Wine Seminars, Interactive Experiences and ‘Unboxing & Uncorking’ – a live Zoom style tasting with the winemaker of the current club release wines. • Invented, planned and hosted a 30 minute weekly and bi- monthly Wine & Whatever Wednesdays – a happy hour style LIVE streamed tasting with the winemaker and special guests during the pandemic. In addition to the duties above, I am responsible for inventory management, including bi-coastal shipping hubs. I am responsible for all aspects of event planning for wine club and general events, I attend, promote and pour at off site functions both local and nationally. I am also involved with multiple international and national wine club trips – planning, instituting, and have attended all aspects of the experience from inception to the end of travel. Show less Manage all aspects of the Wine Club. Responsible for all shipping and fulfillment. Develop, train and execute new tasting experiences – Pinot on the Patio, Sensory Tasting Experience, Vertical Tastings, Virtual Tastings, Riedel Seminars and more. Introduce new events for wine club members and general visitors – Casino Night, Wine Dinners, Giants Games, Library Tastings and Travel Experiences. Wine Club Management Responsibilities: • Maintain Wine Club Database– Processing Wine Club… Show more Manage all aspects of the Wine Club. Responsible for all shipping and fulfillment. Develop, train and execute new tasting experiences – Pinot on the Patio, Sensory Tasting Experience, Vertical Tastings, Virtual Tastings, Riedel Seminars and more. Introduce new events for wine club members and general visitors – Casino Night, Wine Dinners, Giants Games, Library Tastings and Travel Experiences. Wine Club Management Responsibilities: • Maintain Wine Club Database– Processing Wine Club Signup Forms, welcome letters, cancellation confirmations; follow up with members. Responsible for all formal correspondence for 3,400+ members. • Write, produce and manage all collateral for wine club shipments including newsletter. • Manage all aspects of biannual release shipments and mailings for an estimated $3,100,000 per year in club release sales. • Created and added three supplemental releases per year. Manage all aspects including a waitlist • Created, hosted and managed secondary tasting experiences for the tasting room enhancing sales and member experiences. • Created, organized, marketed and hosted various Virtual Tastings, thereby increasing sales and winery reach including Vertical Wine Seminars, Interactive Experiences and ‘Unboxing & Uncorking’ – a live Zoom style tasting with the winemaker of the current club release wines. • Invented, planned and hosted a 30 minute weekly and bi- monthly Wine & Whatever Wednesdays – a happy hour style LIVE streamed tasting with the winemaker and special guests during the pandemic. In addition to the duties above, I am responsible for inventory management, including bi-coastal shipping hubs. I am responsible for all aspects of event planning for wine club and general events, I attend, promote and pour at off site functions both local and nationally. I am also involved with multiple international and national wine club trips – planning, instituting, and have attended all aspects of the experience from inception to the end of travel. Show less

    • United States
    • Food Production
    • 1 - 100 Employee
    • Private Client Manager
      • Jun 2010 - Feb 2013

      Private Client Manager 2010-Present Visitor Center Lead June 2010-Feb 2012 • Inventory Management – ensured inventory levels of all wines between fulfillment center and winery for on-site sales, direct sales and club releases. Managed transfers of wines between multiple locations. • Monitored supply chain dynamics to ensure optimal vintage transitions and monitor system-wide inventory levels. • Responsible for all aspects… Show more Private Client Manager 2010-Present Visitor Center Lead June 2010-Feb 2012 • Inventory Management – ensured inventory levels of all wines between fulfillment center and winery for on-site sales, direct sales and club releases. Managed transfers of wines between multiple locations. • Monitored supply chain dynamics to ensure optimal vintage transitions and monitor system-wide inventory levels. • Responsible for all aspects of shipping and fulfillment, utilizing shipping compliance for all direct shipping states, 3rd tier states, international and pick up orders. • Maintained nine First Offering Wine Club Releases. Updated wine club member database monthly. Responsible for all formal correspondence with wine club members. • Managed additional supplemental releases two times per month. • Consistently one of the top performers for First Offering Wine Club sign ups. • Hosted and managed most First Offering Members to maximize club loyalty. • Hosted and managed high end tasting experiences. Assist and host custom tailored tastings for the development of repeat visitation and club retention. • Team leader able to communicate clear instructions, motivate staff and offer feedback when necessary. • Able to effectively suggest and sell wine: presentations require reading each individual within the group, setting tone and atmosphere, and generating sales. Show less Private Client Manager 2010-Present Visitor Center Lead June 2010-Feb 2012 • Inventory Management – ensured inventory levels of all wines between fulfillment center and winery for on-site sales, direct sales and club releases. Managed transfers of wines between multiple locations. • Monitored supply chain dynamics to ensure optimal vintage transitions and monitor system-wide inventory levels. • Responsible for all aspects… Show more Private Client Manager 2010-Present Visitor Center Lead June 2010-Feb 2012 • Inventory Management – ensured inventory levels of all wines between fulfillment center and winery for on-site sales, direct sales and club releases. Managed transfers of wines between multiple locations. • Monitored supply chain dynamics to ensure optimal vintage transitions and monitor system-wide inventory levels. • Responsible for all aspects of shipping and fulfillment, utilizing shipping compliance for all direct shipping states, 3rd tier states, international and pick up orders. • Maintained nine First Offering Wine Club Releases. Updated wine club member database monthly. Responsible for all formal correspondence with wine club members. • Managed additional supplemental releases two times per month. • Consistently one of the top performers for First Offering Wine Club sign ups. • Hosted and managed most First Offering Members to maximize club loyalty. • Hosted and managed high end tasting experiences. Assist and host custom tailored tastings for the development of repeat visitation and club retention. • Team leader able to communicate clear instructions, motivate staff and offer feedback when necessary. • Able to effectively suggest and sell wine: presentations require reading each individual within the group, setting tone and atmosphere, and generating sales. Show less

    • Beverage Manufacturing
    • 1 - 100 Employee
    • Wine Broker/On-Site
      • Mar 2009 - Jun 2010

      • Raised revenue of the territory by 103%. • Managed daily sales calls on both on and off premise accounts for over 100 accounts. • Increased sales throughout each month by an average of 22%. • Consistently exceed sales goals, opening an average of 2 new accounts per month. • Generated new placements in existing accounts: case stack wines, wine club, by-the-glass pours and reserve list placements. • Actively set up wine dinners, consumer tastings and staff trainings… Show more • Raised revenue of the territory by 103%. • Managed daily sales calls on both on and off premise accounts for over 100 accounts. • Increased sales throughout each month by an average of 22%. • Consistently exceed sales goals, opening an average of 2 new accounts per month. • Generated new placements in existing accounts: case stack wines, wine club, by-the-glass pours and reserve list placements. • Actively set up wine dinners, consumer tastings and staff trainings. • Comprehensive understanding of wine to include major wine regions/varietals, wine/food pairing techniques, basic production, and wine service. Show less • Raised revenue of the territory by 103%. • Managed daily sales calls on both on and off premise accounts for over 100 accounts. • Increased sales throughout each month by an average of 22%. • Consistently exceed sales goals, opening an average of 2 new accounts per month. • Generated new placements in existing accounts: case stack wines, wine club, by-the-glass pours and reserve list placements. • Actively set up wine dinners, consumer tastings and staff trainings… Show more • Raised revenue of the territory by 103%. • Managed daily sales calls on both on and off premise accounts for over 100 accounts. • Increased sales throughout each month by an average of 22%. • Consistently exceed sales goals, opening an average of 2 new accounts per month. • Generated new placements in existing accounts: case stack wines, wine club, by-the-glass pours and reserve list placements. • Actively set up wine dinners, consumer tastings and staff trainings. • Comprehensive understanding of wine to include major wine regions/varietals, wine/food pairing techniques, basic production, and wine service. Show less

    • Owner
      • Nov 2004 - Jan 2009

      Responsible for all levels of operation including Food and Beverage, Inventory, Accounting, Marketing, Website design and maintenance • Launched business concept from the beginning including incorporating the business, trade marking, applying for and receiving all business licenses, liquor licenses and pertinent permits • Designed and implemented Website and all marketing materials • Increased sales by 112%, 125%, and 118% for 2005, 2006 and 2007, respectively • Developed… Show more Responsible for all levels of operation including Food and Beverage, Inventory, Accounting, Marketing, Website design and maintenance • Launched business concept from the beginning including incorporating the business, trade marking, applying for and receiving all business licenses, liquor licenses and pertinent permits • Designed and implemented Website and all marketing materials • Increased sales by 112%, 125%, and 118% for 2005, 2006 and 2007, respectively • Developed marketing strategy, created exclusive packaging and developed quality, high-end gourmet gift baskets • Managed month-end/year-end close and financial statement preparations. Analyzed balance sheets, P&L, cash flows and budget variances • Traveled to Napa Valley, Sonoma Valley and Solvang extensively for continued education Show less Responsible for all levels of operation including Food and Beverage, Inventory, Accounting, Marketing, Website design and maintenance • Launched business concept from the beginning including incorporating the business, trade marking, applying for and receiving all business licenses, liquor licenses and pertinent permits • Designed and implemented Website and all marketing materials • Increased sales by 112%, 125%, and 118% for 2005, 2006 and 2007, respectively • Developed… Show more Responsible for all levels of operation including Food and Beverage, Inventory, Accounting, Marketing, Website design and maintenance • Launched business concept from the beginning including incorporating the business, trade marking, applying for and receiving all business licenses, liquor licenses and pertinent permits • Designed and implemented Website and all marketing materials • Increased sales by 112%, 125%, and 118% for 2005, 2006 and 2007, respectively • Developed marketing strategy, created exclusive packaging and developed quality, high-end gourmet gift baskets • Managed month-end/year-end close and financial statement preparations. Analyzed balance sheets, P&L, cash flows and budget variances • Traveled to Napa Valley, Sonoma Valley and Solvang extensively for continued education Show less

    • United States
    • Beverage Manufacturing
    • 700 & Above Employee
    • On Premise Sales Representative
      • Apr 2006 - Jun 2007

      • Managed high-profile territory, generating new business and maximizing existing account sales for over 75 accounts, increasing revenue by 11% annually. • Increased sales throughout each month, consistently exceeding sales goals as outlined below, while maintaining profit margins: o January 2007 – +68.19% revenue, +2.9% gross profit o February 2007 - +26.05% revenue, +0.35% gross profit o March 2007 - +25.39% revenue, +1.11% gross profit o April 2007 - +100% revenue, -0.03%… Show more • Managed high-profile territory, generating new business and maximizing existing account sales for over 75 accounts, increasing revenue by 11% annually. • Increased sales throughout each month, consistently exceeding sales goals as outlined below, while maintaining profit margins: o January 2007 – +68.19% revenue, +2.9% gross profit o February 2007 - +26.05% revenue, +0.35% gross profit o March 2007 - +25.39% revenue, +1.11% gross profit o April 2007 - +100% revenue, -0.03% gross profit • Promoted new products using marketing strategies, launch parties, wine dinners and consumer tastings. • Provided customer service through sales presentations, coordinating promotions, seminars and conducting product tastings and staff trainings. Handled all invoicing, order processing and AR for all accounts in territory. • Maintained quotas and accomplished tier goals by driving new business and customer relations. Increased revenue from 15% to 35% in multiple top tier accounts. e, +2.9% gross profit o February 2007 - +26.05% revenue, +0.35% gross profit o March 2007 - +25.39% revenue, 1.11% gross profit o April 2007 - +100% revenue, -0.03% gross profit (new business) • Promote new products using marketing strategies, launch parties, wine dinners and consumer tastings • Provided customer service through sales presentations, coordinating promotions, seminars and conducting product tastings and staff trainings • Maintained quotas and accomplished tier goals by driving new business and customer relations. Increased revenue from 15% to 35% in multiple top tier accounts Show less • Managed high-profile territory, generating new business and maximizing existing account sales for over 75 accounts, increasing revenue by 11% annually. • Increased sales throughout each month, consistently exceeding sales goals as outlined below, while maintaining profit margins: o January 2007 – +68.19% revenue, +2.9% gross profit o February 2007 - +26.05% revenue, +0.35% gross profit o March 2007 - +25.39% revenue, +1.11% gross profit o April 2007 - +100% revenue, -0.03%… Show more • Managed high-profile territory, generating new business and maximizing existing account sales for over 75 accounts, increasing revenue by 11% annually. • Increased sales throughout each month, consistently exceeding sales goals as outlined below, while maintaining profit margins: o January 2007 – +68.19% revenue, +2.9% gross profit o February 2007 - +26.05% revenue, +0.35% gross profit o March 2007 - +25.39% revenue, +1.11% gross profit o April 2007 - +100% revenue, -0.03% gross profit • Promoted new products using marketing strategies, launch parties, wine dinners and consumer tastings. • Provided customer service through sales presentations, coordinating promotions, seminars and conducting product tastings and staff trainings. Handled all invoicing, order processing and AR for all accounts in territory. • Maintained quotas and accomplished tier goals by driving new business and customer relations. Increased revenue from 15% to 35% in multiple top tier accounts. e, +2.9% gross profit o February 2007 - +26.05% revenue, +0.35% gross profit o March 2007 - +25.39% revenue, 1.11% gross profit o April 2007 - +100% revenue, -0.03% gross profit (new business) • Promote new products using marketing strategies, launch parties, wine dinners and consumer tastings • Provided customer service through sales presentations, coordinating promotions, seminars and conducting product tastings and staff trainings • Maintained quotas and accomplished tier goals by driving new business and customer relations. Increased revenue from 15% to 35% in multiple top tier accounts Show less

    • United States
    • Restaurants
    • 700 & Above Employee
    • Manager, Special Events Coordinator
      • Jan 2001 - Mar 2004

      Responsible for all levels of operation including Food & Beverage, Sales, Marketing and Special Events • Full responsibility for all liquor ordering, inventory, bar training and cost. Developed extensive experience with fine wines, liqueurs, alcohol and beers • Introduced boutique wines to guests and staff for a 100 plus wine-by-the-glass program and an additional 100 plus reserve bottle list • Designed and perfected basis by which private dining operates today • Full P&L… Show more Responsible for all levels of operation including Food & Beverage, Sales, Marketing and Special Events • Full responsibility for all liquor ordering, inventory, bar training and cost. Developed extensive experience with fine wines, liqueurs, alcohol and beers • Introduced boutique wines to guests and staff for a 100 plus wine-by-the-glass program and an additional 100 plus reserve bottle list • Designed and perfected basis by which private dining operates today • Full P&L responsibility; budgeting, expense control and month-end reporting methods; monitored in-restaurant controllable cost, including product-line variance, waste control, labor percentage, cash variance, customer service, food safety and quality, and cleanliness//sanitation. • Increased annual revenues from $4 million to $11 million in 2 years • Increased private dining revenues by 52% in 2002 and by 76% in 2003 Show less Responsible for all levels of operation including Food & Beverage, Sales, Marketing and Special Events • Full responsibility for all liquor ordering, inventory, bar training and cost. Developed extensive experience with fine wines, liqueurs, alcohol and beers • Introduced boutique wines to guests and staff for a 100 plus wine-by-the-glass program and an additional 100 plus reserve bottle list • Designed and perfected basis by which private dining operates today • Full P&L… Show more Responsible for all levels of operation including Food & Beverage, Sales, Marketing and Special Events • Full responsibility for all liquor ordering, inventory, bar training and cost. Developed extensive experience with fine wines, liqueurs, alcohol and beers • Introduced boutique wines to guests and staff for a 100 plus wine-by-the-glass program and an additional 100 plus reserve bottle list • Designed and perfected basis by which private dining operates today • Full P&L responsibility; budgeting, expense control and month-end reporting methods; monitored in-restaurant controllable cost, including product-line variance, waste control, labor percentage, cash variance, customer service, food safety and quality, and cleanliness//sanitation. • Increased annual revenues from $4 million to $11 million in 2 years • Increased private dining revenues by 52% in 2002 and by 76% in 2003 Show less

Education

  • Mesa Community College
    Associate of Arts (AA), Business/Commerce, General
    1994 - 1996

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