Senior Marketing Strategist

• Feb 2021 - Present

Senior Marketing Account Manager

• Mar 2020 - Feb 2021

• Manage client relationships and plan, oversee, and execute multi-channel marketing plans for financial and SaaS clients including identifying growth opportunities through website optimization, SEO, content, and sales and marketing alignment.• Leverage Google Analytics, HubSpot, SEMrush, and other analytics tools to define and monitor critical KPI success across digital marketing initiatives. • Utilize the Agile Methodology and lead a scrum team including marketing coordinators, content specialists, paid media specialists, designers, and developers. Provide clear client and internal communication to stay on target with project milestones. • Identify potential operational problems and points of friction and work to find solutions in order to maximize efficiency and revenue.• Assist in long-term planning to create initiatives that further the company's overall goals.• Maintain and expand HubSpot instances, including complete ground-up implementations, marketing automation, and sales enablement.

Digital Marketing Account Manager

• Sep 2019 - Mar 2020

Digital Marketing Account Manager

• Feb 2018 - Sep 2019

• Defined, planned, and executed multi-channel B2B marketing for startup, SaaS, and tech industry clients.• Created new project SOWs within clients’ budgets to drive lead generation outcomes and value for client business growth. Pitched new projects and ongoing marketing playbooks and strategy to client stakeholders including managers, directors, and C-level executives.• Managed internal and external teams, including leading digital marketing specialists, designers, developers, and content specialists. • Grew the agency through five-star client reviews, increased client happiness, and measurable marketing results while cultivating new business and negotiating upsell opportunities. • Managed HubSpot instances, including complete ground-up implementations. Leveraged Google Analytics, HubSpot, Pardot, Agency Analytics, and other analytics tools to define and monitor success across digital marketing initiatives.

Project Manager

• Aug 2017 - Feb 2018

• Identified clients through networking, referrals, and online marketing funnels.• Presented proposals and prepared contracts that outline scope of work, deadlines, etc., then, using project management software, planned and monitored projects from start to finish to ensure timely and accurate completion.• Involved clients in a discovery process to develop tailored strategic and whole marketing plans that consider target market, branding, and best practices for websites, social media, email marketing campaigns, etc.• Hired temporary and long-term contractors, as required, for specific project needs.

Secretary/Treasurer

• Jun 2017 - Feb 2018

Web and Graphic Designer

• Oct 2015 - Feb 2018

• Created, updated, customized, and monitored WordPress blogs and social media marketing sites for clients.• Identified current design patterns and trends; advised and mentored clients to correct technical issues and design flaws.• Used site analytics and metrics to define and monitor success. • Created, updated, customized, and monitored WordPress blogs and social media marketing sites for clients.• Identified current design patterns and trends; advised and mentored clients to correct technical issues and design flaws.• Used site analytics and metrics to define and monitor success.

Operations Manager

• Jun 2013 - Jan 2015

• Designed, proofed, and approved production and printing drafts of promotional materials. • Created effective messaging using language, graphics, and marketing collateral.• Coordinated with vendors to guarantee on-time, cost-effective delivery of all marketing materials.• Managed project deadlines and monitored milestones through completion stage.• Developed internal operating processes and procedures for this young company. • Designed, proofed, and approved production and printing drafts of promotional materials. • Created effective messaging using language, graphics, and marketing collateral.• Coordinated with vendors to guarantee on-time, cost-effective delivery of all marketing materials.• Managed project deadlines and monitored milestones through completion stage.• Developed internal operating processes and procedures for this young company.

Event Coordinator

• Jul 2013 - Jun 2014

• Developed and executed marketing plans to identify and attract clients and meet their individual event needs.• Managed a team of servers to execute large- and small-scale onsite private events.• Recognized by St. Baldrick's Foundation for hosting a charity event and exceeding our fundraising goal by over $1500.• Increased sales through networking at Chamber of Commerce functions. • Developed and executed marketing plans to identify and attract clients and meet their individual event needs.• Managed a team of servers to execute large- and small-scale onsite private events.• Recognized by St. Baldrick's Foundation for hosting a charity event and exceeding our fundraising goal by over $1500.• Increased sales through networking at Chamber of Commerce functions.

1st Grade Teacher

• Aug 2009 - Jan 2012

• Prepared lesson plans, instructed, and adapted teaching methods and materials to meet varying needs and interests of up to 22 students, individually and in groups.• Served as team leader of the first-grade team consisting of 4 teachers and 4 assistant teachers; developed schedules for lesson plans, facilitated hour-long team meetings on a weekly basis, organized and delegated workload. • Prepared lesson plans, instructed, and adapted teaching methods and materials to meet varying needs and interests of up to 22 students, individually and in groups.• Served as team leader of the first-grade team consisting of 4 teachers and 4 assistant teachers; developed schedules for lesson plans, facilitated hour-long team meetings on a weekly basis, organized and delegated workload.