Kristen Diamond

VP of Marketing at Shibumi
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Location
Atkinson, New Hampshire, United States, US

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Brent Whitaker

I had the pleasure of working with Kristen as peers at GreyOrange. She has deep expertise on transforming and building a best in class marketing engine. She has very good analytical skills, quickly gains insights, and establishes action plans to address issues. Kristen responds to issues with urgency and handles high pressure situations with great composure. I would welcome the opportunity to work with Kristen again in the future.

Phuong Pham

Kristen is truly an amazing leader. When you work with her you can really tell she is passionate about what she does and cares about everyone she works with. She is very data-driven and her experience is adaptable to any environment to provide stategic decisions and impactful recommendations. Kristen has a people-first mentality that makes her trustworthy and her inclusive down-to-earth mindset really helps to promote a positive work culture and highly productive teams. I've learned so much from you Kristen. Thank you for everything!

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • VP of Marketing
      • Jul 2023 - Present
    • United States
    • Software Development
    • 700 & Above Employee
    • Marketing, Chief of Staff
      • Mar 2022 - May 2023

      Hired as Chief of Staff for Marketing, with the priority of transforming the marketing department into an integrated marketing engine developing pipeline for Sales. The main objective was to spearhead the integration of digital, web, and marketing operations, while also setting up a Growth Marketing team. The overall aim was to bring about transformative change and scalable marketing impact. Hired as Chief of Staff for Marketing, with the priority of transforming the marketing department into an integrated marketing engine developing pipeline for Sales. The main objective was to spearhead the integration of digital, web, and marketing operations, while also setting up a Growth Marketing team. The overall aim was to bring about transformative change and scalable marketing impact.

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Feb 2021 - Feb 2022

      Developed marketing strategy and led marketing team for all aspects of marketing to a portfolio of four companies related to buying and selling property Developed marketing strategy and led marketing team for all aspects of marketing to a portfolio of four companies related to buying and selling property

    • Real Estate
    • 700 & Above Employee
    • REALTOR®
      • Sep 2020 - Feb 2021
    • United States
    • Software Development
    • 700 & Above Employee
    • VP of Marketing Operations/Chief of Staff
      • Jul 2019 - May 2020

      Modernized marketing department by building and executing strategic marketing plans that delivered on companiespipeline goals. Transformation included developing field, partner, event, digital and marketing operations capabilitiesand teams.

    • Senior Director of Growth Marketing, Americas
      • Nov 2018 - Jul 2019

      Led effort that built, developed, and led three business units, developing an America's Growth Team and marketing engine.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Senior Director of Global Marketing
      • May 2014 - Nov 2018

      Responsible for department budget, technology, marketing pipeline management, and driving demand generation initiatives and programs across all geographies. Responsible for department budget, technology, marketing pipeline management, and driving demand generation initiatives and programs across all geographies.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Director of Global Demand Generation/Growth Marketing
      • Oct 2011 - May 2014

      Led the development and implementation of annual marketing plans and budget that resulted in consistent pipeline development, in a mature and intensely competitive market using an ABM approach. Led the development and implementation of annual marketing plans and budget that resulted in consistent pipeline development, in a mature and intensely competitive market using an ABM approach.

    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • Head of Marketing, Aftermarket Business Unit
      • Feb 2010 - Feb 2011

      Developed and executed marketing strategy for aftermarket business unit, including product development strategy, business development, public & analyst relations, and market strategies.

    • Senior Marketing Manager, Global Demand Generation
      • Apr 2007 - Feb 2010

      Spearheaded development of global demand generation function, with full ownership of marketing plans globally.

    • Global Sales & Marketing Operations Manager
      • Nov 2005 - Apr 2007

      Analyzed and maintained sales forecasting and performance reports. Reported trends and identified opportunities for optimizing results.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Sales & Marketing Operations Manager
      • Mar 2003 - Aug 2005
    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Marketing & Communications Coordinator
      • Jan 2000 - Oct 2001
    • United States
    • Spectator Sports
    • 700 & Above Employee
    • Sales & Marketing Coordinator
      • Jan 1999 - Nov 1999

      Corporate merchandise sales of 1999 Ryder Cup Matches on-site team. Corporate merchandise sales of 1999 Ryder Cup Matches on-site team.

Education

  • Isenberg School of Management, UMass Amherst
    MS, Sport Management
    1997 - 1999
  • Providence College
    BA, History Education
    1989 - 1993
  • Amherst Regional High School

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