Kristen Carson

Senior Lifecycle Marketing Manager at Webflow
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Contact Information
us****@****om
(386) 825-5501
Location
New York, US

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Experience

    • United States
    • Software Development
    • 500 - 600 Employee
    • Senior Lifecycle Marketing Manager
      • Oct 2022 - Present

      Remote Webflow is the world’s leading visual development platform for building powerful websites without writing code.

    • Lifecycle Marketing Manager
      • Apr 2021 - Oct 2022

      Remote

    • United States
    • Food and Beverage Services
    • 100 - 200 Employee
    • CRM Marketing Manager
      • Jan 2021 - Mar 2021

      San Francisco, CA • Led automated lifecycle initiatives via email, push, and in-app to drive customer retention, engagement, and reactivation • Owned campaigns end-to-end: Partnered with stakeholders, developed copy and design briefs, segmented audiences, built campaigns, designed A/B tests, analyzed performance, and optimized programs

    • CRM Associate Marketing Manager
      • Aug 2019 - Jan 2021

      San Francisco, CA • Launched 50+ strategic, automated email marketing initiatives focused on customer onboarding, engagement, and loyalty • Executed rigorous content testing agenda across campaigns resulting in a 20% lift in engagement • Built processes around campaign management, weekly reporting, audience segmentation, and email compliance

    • Email Marketing Coordinator
      • Jun 2018 - Aug 2019

      San Francisco, CA • Managed day-to-day execution of acquisition and retention email campaigns: Creating, proofing, a/b testing, segmenting, and scheduling • Assisted with planning new campaigns as well as optimized existing email programs and automations • Analyzed key email metrics, developed benchmarks, and created weekly performance reports

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Communications Assistant
      • Sep 2015 - Mar 2018

      Santa Clara, CA • Composed weekly email newsletter highlighting notable students, faculty, and alumni • Designed digital signage for internal programs and presentations for university events • Helped implement article section and faculty directory on school’s new website

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2017 - Sep 2017

      Palo Alto, CA • Launched 3 web pages with new messaging, graphics, and design templates • Produced 4 blog posts, 15 email campaigns, 2 press releases, and daily social posts • Designed collateral including a sell sheet, infographic, and competitor comparison chart • Attended TRA trade show and coordinated event logistics for sales team

Education

  • Santa Clara University - Leavey School of Business
    Bachelor of Science, Marketing & International Business, Design Thinking Emphasis
    2014 - 2017
  • FIE: Foundation for International Education
    Study Abroad, Business
    2017 -
  • Iolani School
    High School
    2001 - 2014

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