Kristen Carson
Senior Lifecycle Marketing Manager at Webflow- Claim this Profile
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Bio
Experience
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Webflow
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United States
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Software Development
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500 - 600 Employee
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Senior Lifecycle Marketing Manager
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Oct 2022 - Present
Remote Webflow is the world’s leading visual development platform for building powerful websites without writing code.
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Lifecycle Marketing Manager
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Apr 2021 - Oct 2022
Remote
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Sunbasket
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United States
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Food and Beverage Services
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100 - 200 Employee
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CRM Marketing Manager
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Jan 2021 - Mar 2021
San Francisco, CA • Led automated lifecycle initiatives via email, push, and in-app to drive customer retention, engagement, and reactivation • Owned campaigns end-to-end: Partnered with stakeholders, developed copy and design briefs, segmented audiences, built campaigns, designed A/B tests, analyzed performance, and optimized programs
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CRM Associate Marketing Manager
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Aug 2019 - Jan 2021
San Francisco, CA • Launched 50+ strategic, automated email marketing initiatives focused on customer onboarding, engagement, and loyalty • Executed rigorous content testing agenda across campaigns resulting in a 20% lift in engagement • Built processes around campaign management, weekly reporting, audience segmentation, and email compliance
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Email Marketing Coordinator
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Jun 2018 - Aug 2019
San Francisco, CA • Managed day-to-day execution of acquisition and retention email campaigns: Creating, proofing, a/b testing, segmenting, and scheduling • Assisted with planning new campaigns as well as optimized existing email programs and automations • Analyzed key email metrics, developed benchmarks, and created weekly performance reports
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Santa Clara University School of Engineering
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United States
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Higher Education
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1 - 100 Employee
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Communications Assistant
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Sep 2015 - Mar 2018
Santa Clara, CA • Composed weekly email newsletter highlighting notable students, faculty, and alumni • Designed digital signage for internal programs and presentations for university events • Helped implement article section and faculty directory on school’s new website
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SynergySuite
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United States
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Software Development
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1 - 100 Employee
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Marketing Intern
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Jun 2017 - Sep 2017
Palo Alto, CA • Launched 3 web pages with new messaging, graphics, and design templates • Produced 4 blog posts, 15 email campaigns, 2 press releases, and daily social posts • Designed collateral including a sell sheet, infographic, and competitor comparison chart • Attended TRA trade show and coordinated event logistics for sales team
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Education
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Santa Clara University - Leavey School of Business
Bachelor of Science, Marketing & International Business, Design Thinking Emphasis -
FIE: Foundation for International Education
Study Abroad, Business -
Iolani School
High School