Experience

University of Maryland - A. James Clark School of Engineering

• United States
• Higher Education
• 100 - 200 Employee

• Digital Content Strategist

  • Feb 2018 - Present

  - Plan and execute digital content strategy to recruit diverse applicants, strengthen the college’s reputation among peer institutions, solicit donors, and inspire alumni pride - Oversee migration of over 50 department and unit websites into new Drupal design to ensure consistent branding and information architecture across all engineering sites - Curate content for eng.umd.edu and manage social media channels on Facebook, Twitter, LinkedIn, and Instagram - Manifest accessibility best practices on college websites and social media accounts - Create written resources for college communicators, including accessibility guidelines, social media style guide, and documentation for updating school’s numerous Drupal websites Show less



kristenbyers.net

• United States
• Online Audio and Video Media

• Freelance Writer & Web Designer

  • Jan 2007 - Present

  - Redesign websites for Applied Fitness Solutions, DC Rollergirls, Doggie Latchkey, Fortin & Associates, and Tillers International using WordPress - Develop 3 websites and related discussion forums for the UPS Store Franchise Owners Association using ExpressionEngine - Design logo for CATESOL Northern Regional Conference 2010 - Illustrate 26-character TrueType font based on hand drawn image of 8 letters - Write content for Web Ascender, a Michigan-based web design firm, to use for dental office website templates Show less



Columbia University Mailman School of Public Health - Department of Epidemiology

• United States
• Higher Education
• 1 - 100 Employee

• Web & Graphic Designer

  • May 2013 - Jan 2018

  - Maintained, edited, and improved departmental websites to promote the research of over 50 faculty members using Drupal, WordPress, and Statamic - Led redesign of the2x2project.org with goal of making public health science accessible to broader audiences - Designed retargeting ads to increase summer course enrollment; conducted A/B testing to optimize ad designs and maximize conversions - Created layout for 5 annual reports (2013–2017) - Composed HTML email templates and distributed MailChimp email marketing campaigns to over 53,000 subscribers - Ensured accuracy of department’s printed documents with respect to both content and branding - Designed print and digital signage to promote department events; designed department mugs and other swag items Show less



New York City Campaign Finance Board

• United States
• Political Organizations
• 1 - 100 Employee

• Web Designer/Developer

  • Jun 2011 - May 2013

  - Redesigned nyccfb.info and implemented Drupal as agency’s first content management system - Created design comps and converted them to cross-browser compliant HTML/CSS - Collaborated with programmers to integrate existing and custom web-based systems - Hosted livestream of Campaign Finance Board and Voter Assistance Advisory Committee meetings for constituents including the general public - Maintained archive of Campaign Finance Board and Voter Assistance Advisory Committee meetings onnyccfb.info - Hired, trained, and supervised student web content intern Show less



Sposta Inc

• United States
• Advertising Services

• Web Designer/Front-End Developer

  • Dec 2010 - Jun 2011

  - Produced digital and print direct-response circulation marketing and promotions for publishing industry clients such as Condé Nast, Hearst, and Bonnier - Constructed online order forms and sweepstakes entry forms - Designed HTML email templates and banner ads to solicit subscriptions and sweepstakes entries - Produced digital and print direct-response circulation marketing and promotions for publishing industry clients such as Condé Nast, Hearst, and Bonnier - Constructed online order forms and sweepstakes entry forms - Designed HTML email templates and banner ads to solicit subscriptions and sweepstakes entries



Middlebury Institute of International Studies at Monterey

• United States
• Higher Education
• 200 - 300 Employee

• New Media Development Specialist

  • Nov 2008 - Nov 2010

  - Served as project manager for redesign of miis.edu - Led and collaborated in the development of web and new media content initiatives, both within the Institute and with partners at Middlebury College - Developed project timelines, managed project workflows, maintained project schedules for design and production - Served as project manager for redesign of miis.edu - Led and collaborated in the development of web and new media content initiatives, both within the Institute and with partners at Middlebury College - Developed project timelines, managed project workflows, maintained project schedules for design and production



Purdue University

• United States
• Higher Education
• 700 & Above Employee

• Online Digital Content Intern

  • Jun 2008 - Aug 2008

  - Developed 3 online training classes for faculty, staff, and graduate students involved in Purdue's instructional mission - Created digital resources for use in traditionally delivered, blended, or completely online academic classes - Consulted with clients to solicit learning objectives for content - Designed 29 icons for Blackboard users campus-wide - Developed 3 online training classes for faculty, staff, and graduate students involved in Purdue's instructional mission - Created digital resources for use in traditionally delivered, blended, or completely online academic classes - Consulted with clients to solicit learning objectives for content - Designed 29 icons for Blackboard users campus-wide



Michigan State University

• United States
• Higher Education
• 700 & Above Employee

• MSU Neuroscience Program - Webmaster

  • Apr 2007 - Aug 2008

  - Installed Google Analytics, customized Google Analytics reports, and scheduled their distribution to colleagues- Analyzed reports regarding site traffic and redesigned site’s primary navigation to increase ease of navigation- Authored and administered digital survey to obtain feedback from users to inform site improvements

• Kresge Art Museum - Webmaster

  • Jan 2007 - May 2008

  - Created individual websites and splash images for 13 exhibitions- Developed database-driven digital auction galleries for 2007 and 2008 Twilight in the Garden fundraisers

• Turfgrass Information Center - Abstracting & Graphic Design Lead

  • Jan 2005 - May 2007

  - Read turf-related periodicals and wrote abstracts for each article including abstracts in French for articles written in French (2309 total abstracts; 75 French abstracts)- Trained incoming employees to write quality abstracts; proofread and edited abstracts of other employees- Established and updated an in-house style guide for use by all TIC employees- Collaborated with other team leaders to write guidelines for completing procedures



Michigan Energy Options

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing & Outreach Intern

  • Aug 2007 - May 2008

  - Managed development of new website to meet Section 508 usability and accessibility web standards - Authored and designed presentations about MEO's programs and services to be pitched to government to secure state funding - Edited and provided design guidance for press releases, postcards, flyers, brochures, and other print documents - Designed label to be placed on heating systems installed through MEO's Heating System Replacement Program - Managed development of new website to meet Section 508 usability and accessibility web standards - Authored and designed presentations about MEO's programs and services to be pitched to government to secure state funding - Edited and provided design guidance for press releases, postcards, flyers, brochures, and other print documents - Designed label to be placed on heating systems installed through MEO's Heating System Replacement Program