Experience

Fanhouse

• United States
• Software Development
• 1 - 100 Employee

• Talent Growth Lead

  • May 2022 - Present



Pearpop

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Talent Relations, Growth & Development Lead

  • May 2021 - May 2022



Ridge

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Creator Partnerships Manager

  • Jan 2020 - May 2021



ByteDance

• China
• Software Development
• 700 & Above Employee

• Content Operations Manager

  • Feb 2019 - Jan 2020

  - Represent TikTok well in the content creator space by hiring over 50+ well qualified creators to fulfill over 20 categories (collaborations and creator-manager relationship building) - Researching trending US challenges to implement in app. Create ideas for trending in-app challenges and implement them from ideas to real campaigns. Examples of successful challenges created: #galentinesday #trickedya #floorislava. Project manage the design of stickers and campaign banners and set up the… Show more - Represent TikTok well in the content creator space by hiring over 50+ well qualified creators to fulfill over 20 categories (collaborations and creator-manager relationship building) - Researching trending US challenges to implement in app. Create ideas for trending in-app challenges and implement them from ideas to real campaigns. Examples of successful challenges created: #galentinesday #trickedya #floorislava. Project manage the design of stickers and campaign banners and set up the sticker briefs and banners to cooperate with the challenges. - Manage TikTok US Facebook Page with 463K+ followers and regularly post 2x a day with selecting the videos and writing the captions. Research popular social pages and based off of results strategize to improve engagement rates, track and analyze the results, discuss the results and insights within the team on a weekly basis. Coordinate with in-app campaigns and product tests by posting relative videos and track the engagement and feedbacks of the posts. - Initiate, negotiate, and manage high priority creator partnerships. Manage creators as well as track their engagement on platform, analyze different processes on ways to grow their account such as hashtag usage and content edits, and communicate performance metrics with the creators. - Establish best practices to strengthen engagement and educate senior creators on how to improve performance while managing growth of emerging creators, including workshops and events. (grow and manage creator engagement) - Represent TikTok well in the content creator space by hiring over 50+ well qualified creators to fulfill over 20 categories, building our reputation as great partners and outstanding collaborators. Assist new creators with the implementation of new products and solicit, organize, and contextualize product feedback from creators and support with data.(collaborations and creator-manager relationship building)

• Talent Acquisition/ Creator Partnerships Manager (TikTok)

  • Jul 2018 - Jan 2020

  - Partner on strategy and outreach efforts with emerging digital talent and industry influencers. In charge of identifying, recruiting, and onboarding high potential influencers and digital creators to TikTok. Manage and help grow a portfolio of high potential TikTok creators - Outreach to MCN’s and potential partnerships. Reached out to over 50 MCN’s a day and gained over 100 creators on TikTok platform. - Reached out to over 100+ potential creators a day and held over the phone/zoom… Show more - Partner on strategy and outreach efforts with emerging digital talent and industry influencers. In charge of identifying, recruiting, and onboarding high potential influencers and digital creators to TikTok. Manage and help grow a portfolio of high potential TikTok creators - Outreach to MCN’s and potential partnerships. Reached out to over 50 MCN’s a day and gained over 100 creators on TikTok platform. - Reached out to over 100+ potential creators a day and held over the phone/zoom interviews. Filled over 20+ categories with diverse creators with high quality content videos. Managed over 50+ creators and help manage and grow accounts while delivering weekly quantitative metrics and maintained constant communication.



Keyes European Mercedes-Benz

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing & Customer Relations Director

  • Aug 2016 - Jul 2018

  • Oversee company’s Instagram, Facebook, LinkedIn, Google Plus, and Yelp accounts • Monitored and managed social media strategies and presented ideas to management team • Updated social content at the direction of management. • Coordinated efforts with the Director of BDC sales as well as assist in phone calls to Clients • Represented the company at various corporate presentations • Assisted Internet Manager in disputing Internet Leads, following up with customers, and weekly… Show more • Oversee company’s Instagram, Facebook, LinkedIn, Google Plus, and Yelp accounts • Monitored and managed social media strategies and presented ideas to management team • Updated social content at the direction of management. • Coordinated efforts with the Director of BDC sales as well as assist in phone calls to Clients • Represented the company at various corporate presentations • Assisted Internet Manager in disputing Internet Leads, following up with customers, and weekly e-blasts. Show less • Oversee company’s Instagram, Facebook, LinkedIn, Google Plus, and Yelp accounts • Monitored and managed social media strategies and presented ideas to management team • Updated social content at the direction of management. • Coordinated efforts with the Director of BDC sales as well as assist in phone calls to Clients • Represented the company at various corporate presentations • Assisted Internet Manager in disputing Internet Leads, following up with customers, and weekly… Show more • Oversee company’s Instagram, Facebook, LinkedIn, Google Plus, and Yelp accounts • Monitored and managed social media strategies and presented ideas to management team • Updated social content at the direction of management. • Coordinated efforts with the Director of BDC sales as well as assist in phone calls to Clients • Represented the company at various corporate presentations • Assisted Internet Manager in disputing Internet Leads, following up with customers, and weekly e-blasts. Show less



Intern Queen Inc.

• United States
• Education Management
• 1 - 100 Employee

• Marketing Coordinator

  • Feb 2018 - Jun 2018

  - Administrate the creation and publishing of relevant, original, high-quality content. - Recruit college student creators/influencers through social media platforms, schedule interviews, and handle training calls. - Create recaps for clients to obtain and provide the campaign overview and results. - Research and recruit creators for big companies such as Michael Kors, Lenny & Larry’s, Iconix, & Essie - Identify creators to fit criteria of certain campaigns - Handle all the… Show more - Administrate the creation and publishing of relevant, original, high-quality content. - Recruit college student creators/influencers through social media platforms, schedule interviews, and handle training calls. - Create recaps for clients to obtain and provide the campaign overview and results. - Research and recruit creators for big companies such as Michael Kors, Lenny & Larry’s, Iconix, & Essie - Identify creators to fit criteria of certain campaigns - Handle all the creator on-boarding/hiring guidelines and stay on top of their responsibilities; including number of posts, #tags, tagging, posting photos, when to post etc. - Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building). - Create a regular publishing schedule. - Implement a content editorial calendar to manage content and plan specifics and timely marketing campaigns. - Promote content Intern Queen through social advertising. Show less - Administrate the creation and publishing of relevant, original, high-quality content. - Recruit college student creators/influencers through social media platforms, schedule interviews, and handle training calls. - Create recaps for clients to obtain and provide the campaign overview and results. - Research and recruit creators for big companies such as Michael Kors, Lenny & Larry’s, Iconix, & Essie - Identify creators to fit criteria of certain campaigns - Handle all the… Show more - Administrate the creation and publishing of relevant, original, high-quality content. - Recruit college student creators/influencers through social media platforms, schedule interviews, and handle training calls. - Create recaps for clients to obtain and provide the campaign overview and results. - Research and recruit creators for big companies such as Michael Kors, Lenny & Larry’s, Iconix, & Essie - Identify creators to fit criteria of certain campaigns - Handle all the creator on-boarding/hiring guidelines and stay on top of their responsibilities; including number of posts, #tags, tagging, posting photos, when to post etc. - Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building). - Create a regular publishing schedule. - Implement a content editorial calendar to manage content and plan specifics and timely marketing campaigns. - Promote content Intern Queen through social advertising. Show less



Tamar Mashigian PR & Marketing

• Encino, California

• Public Relations Assistant

  • May 2015 - Aug 2016

  • Drafted basic public relations materials including news releases, media alerts, fact sheets, status reports and other materials as directed. • Attended and participated in client meetings, media training sessions, presentations and brainstorming sessions. • Assisted in developing a creative PR campaign for Legends Event • Developed web and social media content for several Interior Designer clients as well as engaging accounts online. • Strengthened my skills in Photoshop and Excel. • Drafted basic public relations materials including news releases, media alerts, fact sheets, status reports and other materials as directed. • Attended and participated in client meetings, media training sessions, presentations and brainstorming sessions. • Assisted in developing a creative PR campaign for Legends Event • Developed web and social media content for several Interior Designer clients as well as engaging accounts online. • Strengthened my skills in Photoshop and Excel.



FreezeCrowd, Inc.

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Website Ambassador

  • Jun 2015 - Oct 2015

  • Outreach youth coordinator and helped recruit students into this innovative model of learning • Consistently met targets for increased percentage of FreezeCrowd users from the CSUN college campus • Drafted monthly progress reports of sign-ups • Skilled in scheduling, coordinating, and facilitating meetings • Outreach youth coordinator and helped recruit students into this innovative model of learning • Consistently met targets for increased percentage of FreezeCrowd users from the CSUN college campus • Drafted monthly progress reports of sign-ups • Skilled in scheduling, coordinating, and facilitating meetings



Blvd Couture

• Greater Los Angeles Area

• Marketing Manager

  • Feb 2013 - May 2014

  • Effectively oversaw all promotions for both sites, including creative and offer selection. • Supervised offer strategy for all consumer marketing initiatives involving third-party merchant offers. • Delivered near-instant feedback on marketing initiatives in role as research panel administrator for the consumer marketing team. • Worked several events and fashion shows, assisting the needs of the owner of BLVD Couture. • Delivered marketing strategies to better increase gross… Show more • Effectively oversaw all promotions for both sites, including creative and offer selection. • Supervised offer strategy for all consumer marketing initiatives involving third-party merchant offers. • Delivered near-instant feedback on marketing initiatives in role as research panel administrator for the consumer marketing team. • Worked several events and fashion shows, assisting the needs of the owner of BLVD Couture. • Delivered marketing strategies to better increase gross income sales. Show less • Effectively oversaw all promotions for both sites, including creative and offer selection. • Supervised offer strategy for all consumer marketing initiatives involving third-party merchant offers. • Delivered near-instant feedback on marketing initiatives in role as research panel administrator for the consumer marketing team. • Worked several events and fashion shows, assisting the needs of the owner of BLVD Couture. • Delivered marketing strategies to better increase gross… Show more • Effectively oversaw all promotions for both sites, including creative and offer selection. • Supervised offer strategy for all consumer marketing initiatives involving third-party merchant offers. • Delivered near-instant feedback on marketing initiatives in role as research panel administrator for the consumer marketing team. • Worked several events and fashion shows, assisting the needs of the owner of BLVD Couture. • Delivered marketing strategies to better increase gross income sales. Show less