Experience

Half Acre

• United States
• Food and Beverage Services
• 1 - 100 Employee

• National Sales Driector

  • Jul 2022 - Present

• Regional Sales Director

  • Jan 2022 - Oct 2022



Luna Bay

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Sales

  • Jul 2021 - Dec 2021



Rhinegeist Brewery

• United States
• Food & Beverages
• 100 - 200 Employee

• Regional Sales Manager

  • Feb 2020 - Jul 2021



Brooklyn Brewery & 21st Amendment Brewery & Funkwerks

• Chicago, IL

• Division Director - Central

  • Jan 2018 - Dec 2019

  • Merged and integrated 3 independent craft breweries’ sales organizations to build cohesive team and culture in one of the first developed craft sales platforms • Grew the central division by 15% overall in 2018 with minimal market expansion, surpassing national craft trends. • Created annual strategic expansion plans including detailed market research, launch plans, distributor negotiations, legal agreements, brand registrations, and logistics which resulted in 10 new markets in 2 years • Developed and executed go to market strategy and quarterly goals for team members to grow focus brands and tracked results in VIP, which lead to over 9,000 sales calls, 1,900 draft placements, 2,500 package placements, 428 displays, 681 events, 275 price features, 585 samplings, 320 staff educations, 346 shelf improvements • Managed 2 Regional Managers (with 4-5 direct reports) and the Division Marketing Manager; ensuring they had smart focus areas and specific execution goals, and working to develop volume deeper in the portfolio • Trained personnel on planning and selling in the market, how to make effective sales calls, set objectives, and create recaps; Identified unique sales gaps with individuals and worked to close those gaps • Monitored financial budgets including distributor depletion allowances, promotion budgets and sales team expenses of over $600,000 • Created annual business plans and presented them to distributors that review previous years results as well as the next year’s branding and program plan, as well as agreed-upon execution objectives and budgets • Conducted annual performance reviews and consistently held career development conversations with all levels of employees. • Acted as the main liaison between executive leadership and sales teams and distributors



21st Amendment

• Beverage Manufacturing
• 1 - 100 Employee

• Regional Sales Manager, Midwest

  • Apr 2015 - Dec 2019

  • Grew the Midwest Market by 80% or 52,000 cases to become 11% of overall 21st Amendment sales • Created and directed all sales and marketing programs for 21st Amendment in the Midwest, to increase sales and to gain share of mind with wholesalers • Supervised, trained, and developed Sales Representatives, and Area Managers on sales and marketing initiatives, and tools that enhanced their ability to achieve annual sales objectives • Set annual business goals and objectives for 21st Amendment, with our distributors in IL, OH and MN • Implemented 12 month marketing plans that included an account level draft marketing program that lead to over 700% increase in draft sales, new beer kits to help with launches, and regional incentives to implement at the distributor level • Improved 21st Amendment standings with distributors to become a preferred supplier partner, by enhanced communication, rapport, credibility, transparency and follow through



Reyes Holdings

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Craft Brand Manager and Certified Cicerone

  • Apr 2013 - Apr 2015

• Craft Brand Manager and Certified Cicerone

  • Jan 2011 - Jul 2013

  -Directed sales and marketing programs for 23 craft breweries, including Sam Adams, New Belgium, Sierra Nevada and Half Acre to increase brand awareness and drive overall sales.-Worked with suppliers to achieve their annual business goals through our organization, by developing programming and then conveying programing to executives, management and sales staff. -Developed retailer specific marketing campaigns, events, brand launches, and promotions.-Implemented first ever social media program within company to create brand following, awareness, and give retailers instant information.-Acted as liaison and organizer of over 60 supplier representatives in our market, developed relationships, and coordinated their efforts to assist and benefit our sales force.-Worked across operational teams to determine pricing, develop weekly forecasts, manage inventories and ensure proper delivery of product to current customers.

• Craft Beer Division - Key Account Representative

  • Apr 2009 - Jan 2011

• Special Events Coordinator

  • May 2008 - Apr 2009



Cystic Fibrosis Foundation

• Non-profit Organizations
• 700 & Above Employee

• Special Events Coordinator

  • Feb 2007 - May 2008