Kristen Strawn

Business Intelligence Analyst at DCI Donor Services, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Hospitals and Health Care
    • 200 - 300 Employee
    • Business Intelligence Analyst
      • Nov 2021 - Present

      • Acts as SME for organizational data and provides analysis to effectively communicate the organizations mission. • Creates datasets using data warehouse by manipulating and transforming the data into an understandable format. • Provides actionable insights and meaningful conclusions from varying sets of data as solutions to common business requests or stakeholder needs. • Utilizes multiple tools such as Power BI and SQL to create dashboards and visualizations that drive business decisions necessary to evaluate and improve outcomes. • Works with cross-functional teams to understand business needs, propose solutions and support the development of data related projects. • Maintains relationships with leaders that includes guidance for optimizing use of analytic capabilities, deliverables and prioritization based on strategic vision. • Leverages communication skills, data visualization and formatting to share information with varying audiences in an understandable and actionable manner. • Facilitates project planning including documenting requests, technical requirements, scheduling meetings with key business partners, facilitating UAT among end-users and providing follow-up communication. • Ensures data integrity amongst all data related functions by using best practices such as data governance, dashboard design, single-source-of-truth concepts. • Participates in BI technology evaluation, selection, implementation and ongoing management.

    • United States
    • Gambling Facilities and Casinos
    • 100 - 200 Employee
    • Manager of Database Marketing
      • May 2022 - Sep 2022

    • United States
    • Banking
    • 700 & Above Employee
    • Senior Business Intelligence Analyst
      • Feb 2014 - Nov 2021

      • Required to provide in-depth analysis for Senior Management and above regarding Membership, Marketing strategies, Digital Insight and Retail operation and production. • Utilizes raw data in subscription files, from the back-end of our systems or the warehouse to clean, manipulate, analyze and present in visuals for Senior Management and above. • Uses knowledge of membership to increase membership retention as well as help to build out retention models that predict when a member may leave. • Drives processes that identify target groups for marketing efforts based on their propensity to obtain other products offered by the Credit Union. • Consistently makes recommendations to improve our target audiences for campaigns which has resulted in lower costs, increased new memberships and strengthening of relationships with our current member base. • Builds data visualizations for analytics using Excel, Power BI and SAS Viya. • Creates, cleanses and aggregates data to be included in reports by leveraging tools such as SQL, SAS Enterprise Guide, Power BI and Excel. • Uses VBA to automate and streamline retail operational/production reports for Branch Managers and their employees to use for tracking their progress to goals. • Researches different products other Financial Institutions have in order to keep our Credit Union competitive, which so far has increased product adaption and membership growth. • Integral in designing enterprise-level data warehouse and MCIF system as SME in areas of Membership, Marketing, Digital and Retail. • Helps mentor and provide guidance to Junior Level Analysts. • Works as liaison between departments and business leaders to identify issues, research solutions and provide proper analysis based on their requests.

Education

  • California State University-Sacramento
    Bachelor's degree, Psychology

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