Kristen Strawn
Business Intelligence Analyst at DCI Donor Services, Inc.- Claim this Profile
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Bio
Experience
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DCI Donor Services, Inc.
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United States
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Hospitals and Health Care
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200 - 300 Employee
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Business Intelligence Analyst
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Nov 2021 - Present
• Acts as SME for organizational data and provides analysis to effectively communicate the organizations mission. • Creates datasets using data warehouse by manipulating and transforming the data into an understandable format. • Provides actionable insights and meaningful conclusions from varying sets of data as solutions to common business requests or stakeholder needs. • Utilizes multiple tools such as Power BI and SQL to create dashboards and visualizations that drive business decisions necessary to evaluate and improve outcomes. • Works with cross-functional teams to understand business needs, propose solutions and support the development of data related projects. • Maintains relationships with leaders that includes guidance for optimizing use of analytic capabilities, deliverables and prioritization based on strategic vision. • Leverages communication skills, data visualization and formatting to share information with varying audiences in an understandable and actionable manner. • Facilitates project planning including documenting requests, technical requirements, scheduling meetings with key business partners, facilitating UAT among end-users and providing follow-up communication. • Ensures data integrity amongst all data related functions by using best practices such as data governance, dashboard design, single-source-of-truth concepts. • Participates in BI technology evaluation, selection, implementation and ongoing management.
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Sky River Casino
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United States
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Gambling Facilities and Casinos
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100 - 200 Employee
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Manager of Database Marketing
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May 2022 - Sep 2022
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Golden 1 Credit Union
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United States
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Banking
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700 & Above Employee
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Senior Business Intelligence Analyst
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Feb 2014 - Nov 2021
• Required to provide in-depth analysis for Senior Management and above regarding Membership, Marketing strategies, Digital Insight and Retail operation and production. • Utilizes raw data in subscription files, from the back-end of our systems or the warehouse to clean, manipulate, analyze and present in visuals for Senior Management and above. • Uses knowledge of membership to increase membership retention as well as help to build out retention models that predict when a member may leave. • Drives processes that identify target groups for marketing efforts based on their propensity to obtain other products offered by the Credit Union. • Consistently makes recommendations to improve our target audiences for campaigns which has resulted in lower costs, increased new memberships and strengthening of relationships with our current member base. • Builds data visualizations for analytics using Excel, Power BI and SAS Viya. • Creates, cleanses and aggregates data to be included in reports by leveraging tools such as SQL, SAS Enterprise Guide, Power BI and Excel. • Uses VBA to automate and streamline retail operational/production reports for Branch Managers and their employees to use for tracking their progress to goals. • Researches different products other Financial Institutions have in order to keep our Credit Union competitive, which so far has increased product adaption and membership growth. • Integral in designing enterprise-level data warehouse and MCIF system as SME in areas of Membership, Marketing, Digital and Retail. • Helps mentor and provide guidance to Junior Level Analysts. • Works as liaison between departments and business leaders to identify issues, research solutions and provide proper analysis based on their requests.
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Education
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California State University-Sacramento
Bachelor's degree, Psychology