Kristen Sherwood

Content Marketing Manager at Mainstreethost
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Contact Information
us****@****om
(386) 825-5501
Location
Buffalo-Niagara Falls Area

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Bio

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Credentials

  • Inbound Marketing Certified
    HubSpot
    Jan, 2015
    - Oct, 2024
  • Adult and Pediatric First Aid/CPR/AED
    American Red Cross
    Apr, 2016
    - Oct, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Content Marketing Manager
      • Jan 2017 - Present

      Responsible for leading a talented staff of in-house and freelance writers, handling both internal and external issues related to content services and ensuring that our department progresses with the company and the web marketing industry.

    • User Experience Consultant
      • Oct 2015 - Apr 2017

      Was in charge of managing any and all marketing packages that include the user experience software, Hotjar and/or Mouseflow. Daily responsibilities include creating new accounts, verifying that all active accounts are functioning properly, assigning tasks to select UX engineers and serving as the main point of contact between Mainstreethost employees and both Mouseflow and Hotjar representatives.

    • Assistant Content Marketing Manager
      • Apr 2015 - Dec 2016

      Responsible for delegating tasks to members of the writing team, handling both internal and external issues related to content services and working alongside management to ensure that our department progresses with the company and the web marketing industry.

    • Content Writer
      • Jul 2012 - Apr 2015

      Developed website content, blog posts, newsletters and press releases for some of the company's top clientele.

    • SEO Specialist
      • Apr 2012 - Jul 2012

      Acted as main point of contact for clients. Responsible for staying current with changing Google algorithms and using Google Analytics to create the most effective meta titles, tags and descriptions to achieve each client's web marketing goals.

Education

  • State University of New York at Fredonia
    Bachelor's degree, Public Relations, Advertising, and Applied Communication
    2008 - 2012

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