Kristen Shanklin
Account Manager at ActivityHero- Claim this Profile
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Bio
Experience
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ActivityHero
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Account Manager
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Sep 2018 - Present
New Business Development Sales and Account Management. Communicate daily with new and current providers of children's activities nationwide to market kids camps and classes to interested families. Help to grow annual sales of these providers by increasing their online presence in relative markets. Provide efficient online registration services and solutions for providers to streamline their own day to day procedures and to help improve upon the parent experiences encouraging repeat business.
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Brandtailers
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager
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Jun 2012 - Jul 2016
Connect daily with clients to monitor campaign effectiveness and maximize return. Negotiate with media partners and industry vendors to promote and enhance marketing campaigns. Collaborate, build and present strategic marketing plans to current and new customers. Manage multiple projects at once with frequent changes to campaign schedules and deliverables. Connect daily with clients to monitor campaign effectiveness and maximize return. Negotiate with media partners and industry vendors to promote and enhance marketing campaigns. Collaborate, build and present strategic marketing plans to current and new customers. Manage multiple projects at once with frequent changes to campaign schedules and deliverables.
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Account Executive
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Mar 2012 - Jun 2012
Temporary position. Collaborated with senior partners to develop a more current and competitive advertising platform for existing key accounts. Aggressively prospected new business for agency executives. Updated and presented monthly account documentation including budgets, timelines, invoices and creative team instructions. Temporary position. Collaborated with senior partners to develop a more current and competitive advertising platform for existing key accounts. Aggressively prospected new business for agency executives. Updated and presented monthly account documentation including budgets, timelines, invoices and creative team instructions.
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Cox Media
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Belgium
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Information Technology & Services
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1 - 100 Employee
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Sales Account Executive
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Jul 2002 - Mar 2012
Created and presented business proposals for prospective and existing clients. Communicated daily with key accounts to remain current in client's business and answer needs. Coordinated with creative team to book talent and manage client involvement during commercial production shoots. Researched client competitors and industry trends to effectively develop strategic media schedules with networks selected to meet identified objectives. (ex. ESPN, Fox News, E!, TNT, etc.) Continued prospecting for new business through client referrals, ad agencies, and local events. Maintained a senior level budget and leadership role within sales staff.
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Account Executive, Sales
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Apr 1998 - Jul 2002
Established and maintained a new media accounts. Developed competitive ad campaigns through hand selected TV networks. Scheduled commercial production shoots and managed client expectations as the first point of contact for existing accounts. Established and maintained a new media accounts. Developed competitive ad campaigns through hand selected TV networks. Scheduled commercial production shoots and managed client expectations as the first point of contact for existing accounts.
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Education
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University of Arizona
Bachelor of Arts (B.A.), Communications