Kristen Petrel
Senior Marketing Manager at LBMC- Claim this Profile
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Bio
Mindy Jo Vail
Kristen is a rare talent that can handle both analytical and creative tasks. She plays a crucial role in the maintenance of her segments’ pipeline reports and helps them strategize data-driven marketing campaigns. She has designed and created unique and well received nurture campaign pieces that were outstanding. Kristen is such a refreshing spirit and joy to have as a co-worker. She is eager to learn new marketing trends, works well with her clients and teammates, and has a great work ethic. Kristen is a well-rounded marketer who is a great asset to her marketing team.
William Keller
It’s rare that you come across a standout talent like Kristen. I had the pleasure of working with her for over two years at EDMC collaborating on leveraging data to drive more efficient and effective marketing strategies. She was instrumental in making sure that we understood all of the data nuances, current marketing efforts and that we interpreted the results accurately - helping to guide virtually all of the successful tactics and strategies we implemented. She was critical in helping to push the envelope to reduce waste and improve marketing conversions. She also has the capability to rally corporate wide support and "make it happen." This is a truly unique skill set without which many analytic findings just become part of a deck - instead of being acted upon. She was a fun, energetic and incredibly smart co-worker and client and I would gladly welcome any opportunity to work with her again.
Mindy Jo Vail
Kristen is a rare talent that can handle both analytical and creative tasks. She plays a crucial role in the maintenance of her segments’ pipeline reports and helps them strategize data-driven marketing campaigns. She has designed and created unique and well received nurture campaign pieces that were outstanding. Kristen is such a refreshing spirit and joy to have as a co-worker. She is eager to learn new marketing trends, works well with her clients and teammates, and has a great work ethic. Kristen is a well-rounded marketer who is a great asset to her marketing team.
William Keller
It’s rare that you come across a standout talent like Kristen. I had the pleasure of working with her for over two years at EDMC collaborating on leveraging data to drive more efficient and effective marketing strategies. She was instrumental in making sure that we understood all of the data nuances, current marketing efforts and that we interpreted the results accurately - helping to guide virtually all of the successful tactics and strategies we implemented. She was critical in helping to push the envelope to reduce waste and improve marketing conversions. She also has the capability to rally corporate wide support and "make it happen." This is a truly unique skill set without which many analytic findings just become part of a deck - instead of being acted upon. She was a fun, energetic and incredibly smart co-worker and client and I would gladly welcome any opportunity to work with her again.
Mindy Jo Vail
Kristen is a rare talent that can handle both analytical and creative tasks. She plays a crucial role in the maintenance of her segments’ pipeline reports and helps them strategize data-driven marketing campaigns. She has designed and created unique and well received nurture campaign pieces that were outstanding. Kristen is such a refreshing spirit and joy to have as a co-worker. She is eager to learn new marketing trends, works well with her clients and teammates, and has a great work ethic. Kristen is a well-rounded marketer who is a great asset to her marketing team.
William Keller
It’s rare that you come across a standout talent like Kristen. I had the pleasure of working with her for over two years at EDMC collaborating on leveraging data to drive more efficient and effective marketing strategies. She was instrumental in making sure that we understood all of the data nuances, current marketing efforts and that we interpreted the results accurately - helping to guide virtually all of the successful tactics and strategies we implemented. She was critical in helping to push the envelope to reduce waste and improve marketing conversions. She also has the capability to rally corporate wide support and "make it happen." This is a truly unique skill set without which many analytic findings just become part of a deck - instead of being acted upon. She was a fun, energetic and incredibly smart co-worker and client and I would gladly welcome any opportunity to work with her again.
Mindy Jo Vail
Kristen is a rare talent that can handle both analytical and creative tasks. She plays a crucial role in the maintenance of her segments’ pipeline reports and helps them strategize data-driven marketing campaigns. She has designed and created unique and well received nurture campaign pieces that were outstanding. Kristen is such a refreshing spirit and joy to have as a co-worker. She is eager to learn new marketing trends, works well with her clients and teammates, and has a great work ethic. Kristen is a well-rounded marketer who is a great asset to her marketing team.
William Keller
It’s rare that you come across a standout talent like Kristen. I had the pleasure of working with her for over two years at EDMC collaborating on leveraging data to drive more efficient and effective marketing strategies. She was instrumental in making sure that we understood all of the data nuances, current marketing efforts and that we interpreted the results accurately - helping to guide virtually all of the successful tactics and strategies we implemented. She was critical in helping to push the envelope to reduce waste and improve marketing conversions. She also has the capability to rally corporate wide support and "make it happen." This is a truly unique skill set without which many analytic findings just become part of a deck - instead of being acted upon. She was a fun, energetic and incredibly smart co-worker and client and I would gladly welcome any opportunity to work with her again.
Credentials
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Digital Marketing Certificate
University of South FloridaJan, 2019- Nov, 2024 -
SCRUMstudy Agile Master Certified
SCRUMstudy - Accreditation Body for Scrum and Agile;Download Free Scrum Body of Knowledge(381 pages)Oct, 2018- Nov, 2024 -
Inbound Certification
HubSpotMay, 2016- Nov, 2024
Experience
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LBMC
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United States
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Accounting
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400 - 500 Employee
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Senior Marketing Manager
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Jun 2021 - Present
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Segment Marketing Manager - Healthcare
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Jan 2019 - Jun 2021
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Senior CRM Segment Specialist
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Jun 2016 - Jan 2019
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EDMC
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United States
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Education Management
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700 & Above Employee
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Senior Marketing Manager, Engagement Marketing
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Feb 2012 - May 2016
Sr. Marketing Manager, Engagement Marketing Responsible for strategy development, execution and implementation of monthly targeted conversion marketing campaigns to engage prospects across channels and drive production (yield). Responsibilities include vendor relationships, budget management, campaign reporting, and post analysis. Sr. Marketing Manager, Engagement Marketing Responsible for strategy development, execution and implementation of monthly targeted conversion marketing campaigns to engage prospects across channels and drive production (yield). Responsibilities include vendor relationships, budget management, campaign reporting, and post analysis.
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The Art Institutes
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United States
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Higher Education
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700 & Above Employee
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Marketing Manager
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Nov 2007 - Feb 2012
This position is a key member of the AI marketing team that manages day to day marketing activities for The Art Institute system of schools within the defined geographic region. The Marketing Manager is primarily responsible for assisting the campuses in attainment of their lead goals, overseeing a portfolio of specific local projects and campaigns focused on new student acquisition, spanning from inquiry generation to prospective student marketing, culminating in new student starts. This position is a key member of the AI marketing team that manages day to day marketing activities for The Art Institute system of schools within the defined geographic region. The Marketing Manager is primarily responsible for assisting the campuses in attainment of their lead goals, overseeing a portfolio of specific local projects and campaigns focused on new student acquisition, spanning from inquiry generation to prospective student marketing, culminating in new student starts.
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The Art Institutes
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United States
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Higher Education
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700 & Above Employee
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Enrollment Processor
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2006 - 2007
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EDMC
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United States
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Education Management
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700 & Above Employee
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Media Planner / Buyer
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Jun 2002 - Jun 2006
Plan and purchased media with an emphasis on spot television in multiple markets inlcuding Atlanta, Boston, and Dallas for post secondary education clients.Maintained and tracked budgets throughout the broadcast quarter.Reconciled media schedules throughout quater and afterwards.
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Assistant Media Buyer
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Jun 2000 - Jun 2002
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Education
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Middle Tennessee State University (MTSU)
BFA, Studio, Visual Arts - graduated cum laude