Kristen Parker
Sr. Project Manager at Wunderman Thompson NA- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
-
Spanish -
Topline Score
Bio
Experience
-
Wunderman Thompson NA
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Sr. Project Manager
-
Nov 2021 - Present
-
-
-
Arbonne
-
Manufacturing
-
700 & Above Employee
-
Regional Vice President
-
Apr 2015 - Present
• Teach and train teammates to consult with clients • Consult with clients for health and wellness products • Awarded the Arbonne white Mercedes based on sales and efforts • Teach and train teammates to consult with clients • Consult with clients for health and wellness products • Awarded the Arbonne white Mercedes based on sales and efforts
-
-
-
BRAINBOX Immersive Marketing
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Senior Vice President
-
Jun 2005 - Nov 2021
• Promoted to Senior Vice President of Project and Program Management and manage staff as well as multiple projects and event teams • Lead the Great American Rivalry Series Team to include planning, process development, project planning, development and reporting, quality control, and results-based solution management • Manage multiple client budgets, to include client sales and revenue as well as project budgets • Skilled in estimating projects to build out complex budgets and production timelines • Excel in change management and train internal staff on adapting to constant change • Business Unit Vice President, with full profit and loss responsibility – manage budget of over $4 million annually • Responsible for growing the company’s largest accounts through client management education, generating new ideas and properties for the clients, and managing their budgets effectively • Work closely with the clients, media, and advertising agencies as well as multiple end customers to effectively place messages and product into targeted events • Collaborate daily with data analysis and design department • Manage an event team responsible for growing new business and executing all aspects of projects • Work with clients to integrate their online marketing initiatives into mobile marketing, putting their messaging into the hands of their target market • Create and help manage multiple digital and social media programs for clients, from ideation to execution and delivery of ROI • Excel in managing client expectations throughout the project process • Manage multiple vendor relationships to include meeting deadlines, staying under budget and adding value to the customer • Work closely with creative and design departments on all project branding, collateral creation, signage, and other deliverables for each assignment • Skilled in writing press releases and communicating with local and national media
-
-
-
blindmice knit goods
-
Atlanta, Georgia, United States
-
Founder and CMO
-
Jun 2009 - Aug 2015
o Negotiated and contracted with a factory in South Africa to produce the socks – five years of deliveries of product to warehouse o Manage the marketing and PR budget to successfully get the product in the hands of key celebrities and trend setters. o Negotiated and contracted with a factory in South Africa to produce the socks – five years of deliveries of product to warehouse o Manage the marketing and PR budget to successfully get the product in the hands of key celebrities and trend setters.
-
-
-
Anderson Communications Group
-
United States
-
Senior Account Manager
-
Jun 2004 - May 2005
• Recruited to manage the agency’s largest and most profitable accounts – Hilton Head Island-Bluffton Chamber of Commerce, Savannah Economic Development Authority, Beaufort County Marketing Partnership, First Federal Bank, the Low Country Golf Course Owner’s Association • Project manager of a team of Account personnel, including Account Coordinator • Increased profit margin by 20% versus past account management • Coordinated and led an internal productivity improvement committee to streamline all projects management, significantly increasing efficiency and communication among all agency departments • Worked closely with city departments of Hilton Head, Bluffton and Beaufort, SC • Served as liaison between the client and the creative and copywriting departments
-
-
-
J. Walter Thompson Worldwide
-
United States
-
Advertising Services
-
700 & Above Employee
-
Account Manager
-
Jun 2000 - Jun 2004
• Promoted after five months to be Account Manager for the agency’s largest account – United States Marine Corps • Managed a sales-generating budget of $400,000 a year, allocating sales to a wide spectrum of competing accounts • Devised and directed approved marketing plans, which included positioning versus major competitors as well as the management of sales and propensity cycles • Collaborated with the USMC Research Team to conduct generational research pertaining to creative campaigns • Provided status updates daily and weekly to multiple clients • Executed marketing and communication planning that included ads, direct mail, collateral, event canvassing, research and media sales as well as managed the Marine Corps NASCAR and motorsports program • Accelerated lead generation in the district and region by 15%, exceeding goals by 50% • Hand picked to be Account Manager for the number one community service project, increasing customer volume 20% over goals • Chosen to head the United Way fundraising campaign internally
-
-
-
Point b Agency
-
United States
-
Advertising Services
-
Account Executive
-
Mar 1999 - Jun 2000
• Promoted to department head to direct and guide an assistant on four major accounts • Successfully managed and leveraged retail clients such as Kodak and Horizon Medical Products as well as B-to-B clients such as First Data Corporation & BellSouth • Sought out and targeted new business opportunities, while at the same time increased revenue with current clients by 15% • Led client meetings; presented creative content; secured approvals; monitored execution • Conceptualized and co-managed a new profit center business unit, “Spiral” (exceeded goals)
-
-
-
The Ad Shop LLC
-
Advertising Services
-
1 - 100 Employee
-
Project Coordinator
-
May 1998 - Apr 1999
• Secured 25 new clients by organizing direct mail lead generation program • Managed retail accounts from sale and creative concept to repeat projects • Organized press kits and copy, brochures and direct mail; provided creative leadership • Supervised two salespersons in new business development – generated 15 new retail clients • Conducted fee-based telemarketing training • Secured 25 new clients by organizing direct mail lead generation program • Managed retail accounts from sale and creative concept to repeat projects • Organized press kits and copy, brochures and direct mail; provided creative leadership • Supervised two salespersons in new business development – generated 15 new retail clients • Conducted fee-based telemarketing training
-
-
-
Eastpak, a VF company
-
Belgium
-
Retail Apparel and Fashion
-
1 - 100 Employee
-
Field Service Representative
-
Jun 1997 - Sep 1997
• Awarded the top achiever bonus nationally for dedication, creativity and results • Conducted product sales clinics with sales staff of over 12 retail stores • Increased Eastpak brand awareness in Atlanta and helped stores increase backpack sales • Worked independently, calling on numerous retail stores each day • Awarded the top achiever bonus nationally for dedication, creativity and results • Conducted product sales clinics with sales staff of over 12 retail stores • Increased Eastpak brand awareness in Atlanta and helped stores increase backpack sales • Worked independently, calling on numerous retail stores each day
-
-
Education
-
Emory University
BA, Sociology -
Universidad de San Luis, Madrid Spain
Undergraduate Semester Abroad, Sociology, Spanish