Kristen Parker

Sr. Project Manager at Wunderman Thompson NA
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Contact Information
us****@****om
(386) 825-5501
Location
GE
Languages
  • English -
  • Spanish -

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Sr. Project Manager
      • Nov 2021 - Present

    • Manufacturing
    • 700 & Above Employee
    • Regional Vice President
      • Apr 2015 - Present

      • Teach and train teammates to consult with clients • Consult with clients for health and wellness products • Awarded the Arbonne white Mercedes based on sales and efforts • Teach and train teammates to consult with clients • Consult with clients for health and wellness products • Awarded the Arbonne white Mercedes based on sales and efforts

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Vice President
      • Jun 2005 - Nov 2021

      • Promoted to Senior Vice President of Project and Program Management and manage staff as well as multiple projects and event teams • Lead the Great American Rivalry Series Team to include planning, process development, project planning, development and reporting, quality control, and results-based solution management • Manage multiple client budgets, to include client sales and revenue as well as project budgets • Skilled in estimating projects to build out complex budgets and production timelines • Excel in change management and train internal staff on adapting to constant change • Business Unit Vice President, with full profit and loss responsibility – manage budget of over $4 million annually • Responsible for growing the company’s largest accounts through client management education, generating new ideas and properties for the clients, and managing their budgets effectively • Work closely with the clients, media, and advertising agencies as well as multiple end customers to effectively place messages and product into targeted events • Collaborate daily with data analysis and design department • Manage an event team responsible for growing new business and executing all aspects of projects • Work with clients to integrate their online marketing initiatives into mobile marketing, putting their messaging into the hands of their target market • Create and help manage multiple digital and social media programs for clients, from ideation to execution and delivery of ROI • Excel in managing client expectations throughout the project process • Manage multiple vendor relationships to include meeting deadlines, staying under budget and adding value to the customer • Work closely with creative and design departments on all project branding, collateral creation, signage, and other deliverables for each assignment • Skilled in writing press releases and communicating with local and national media

  • blindmice knit goods
    • Atlanta, Georgia, United States
    • Founder and CMO
      • Jun 2009 - Aug 2015

      o Negotiated and contracted with a factory in South Africa to produce the socks – five years of deliveries of product to warehouse o Manage the marketing and PR budget to successfully get the product in the hands of key celebrities and trend setters. o Negotiated and contracted with a factory in South Africa to produce the socks – five years of deliveries of product to warehouse o Manage the marketing and PR budget to successfully get the product in the hands of key celebrities and trend setters.

    • Senior Account Manager
      • Jun 2004 - May 2005

      • Recruited to manage the agency’s largest and most profitable accounts – Hilton Head Island-Bluffton Chamber of Commerce, Savannah Economic Development Authority, Beaufort County Marketing Partnership, First Federal Bank, the Low Country Golf Course Owner’s Association • Project manager of a team of Account personnel, including Account Coordinator • Increased profit margin by 20% versus past account management • Coordinated and led an internal productivity improvement committee to streamline all projects management, significantly increasing efficiency and communication among all agency departments • Worked closely with city departments of Hilton Head, Bluffton and Beaufort, SC • Served as liaison between the client and the creative and copywriting departments

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Manager
      • Jun 2000 - Jun 2004

      • Promoted after five months to be Account Manager for the agency’s largest account – United States Marine Corps • Managed a sales-generating budget of $400,000 a year, allocating sales to a wide spectrum of competing accounts • Devised and directed approved marketing plans, which included positioning versus major competitors as well as the management of sales and propensity cycles • Collaborated with the USMC Research Team to conduct generational research pertaining to creative campaigns • Provided status updates daily and weekly to multiple clients • Executed marketing and communication planning that included ads, direct mail, collateral, event canvassing, research and media sales as well as managed the Marine Corps NASCAR and motorsports program • Accelerated lead generation in the district and region by 15%, exceeding goals by 50% • Hand picked to be Account Manager for the number one community service project, increasing customer volume 20% over goals • Chosen to head the United Way fundraising campaign internally

    • United States
    • Advertising Services
    • Account Executive
      • Mar 1999 - Jun 2000

      • Promoted to department head to direct and guide an assistant on four major accounts • Successfully managed and leveraged retail clients such as Kodak and Horizon Medical Products as well as B-to-B clients such as First Data Corporation & BellSouth • Sought out and targeted new business opportunities, while at the same time increased revenue with current clients by 15% • Led client meetings; presented creative content; secured approvals; monitored execution • Conceptualized and co-managed a new profit center business unit, “Spiral” (exceeded goals)

    • Advertising Services
    • 1 - 100 Employee
    • Project Coordinator
      • May 1998 - Apr 1999

      • Secured 25 new clients by organizing direct mail lead generation program • Managed retail accounts from sale and creative concept to repeat projects • Organized press kits and copy, brochures and direct mail; provided creative leadership • Supervised two salespersons in new business development – generated 15 new retail clients • Conducted fee-based telemarketing training • Secured 25 new clients by organizing direct mail lead generation program • Managed retail accounts from sale and creative concept to repeat projects • Organized press kits and copy, brochures and direct mail; provided creative leadership • Supervised two salespersons in new business development – generated 15 new retail clients • Conducted fee-based telemarketing training

    • Belgium
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Field Service Representative
      • Jun 1997 - Sep 1997

      • Awarded the top achiever bonus nationally for dedication, creativity and results • Conducted product sales clinics with sales staff of over 12 retail stores • Increased Eastpak brand awareness in Atlanta and helped stores increase backpack sales • Worked independently, calling on numerous retail stores each day • Awarded the top achiever bonus nationally for dedication, creativity and results • Conducted product sales clinics with sales staff of over 12 retail stores • Increased Eastpak brand awareness in Atlanta and helped stores increase backpack sales • Worked independently, calling on numerous retail stores each day

Education

  • Emory University
    BA, Sociology
    1995 - 1999
  • Universidad de San Luis, Madrid Spain
    Undergraduate Semester Abroad, Sociology, Spanish
    1998 - 1998

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