Kristen Paladino
VP Strategy & Client Services at Umbrellas on the Beach, Inc- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Vince Verdooren
As a creative director, my expectations for account people are pretty simple: Obey my requests and cover all travel arrangements and expenses. Kristen delivers on those expectations and goes well beyond. She skillfully balances the roles and responsibilities of her position; that is, Kristen clearly understands the clients’ needs, recognizes what must be done to create relevant and effective connections with the target audience, and primarily acts as a trusted advocate for the agency. In short, she always collaborates to do the right thing in every situation—which ultimately sets her high above the average account person. Kristen has a gift for making everyone and everything better. That’s why clients, vendors, and agency teammates (including creative directors) enjoy working with her and appreciate what she brings to the party.
Mary K.
I saw Kristen take the lead in the midst of a very in-depth rebranding effort. She firmly took the helm and stayed a challenging course, miraculously serving as a vital creative partner in the process. She operates with a high level of understanding and commitment to creative objectives; more importantly Kristin has respect for the many and ever-changing processes involved throughout–and I appreciate her solid work ethic, integrity and support as a team member. I certainly hope we are able to team up again in the future.
Vince Verdooren
As a creative director, my expectations for account people are pretty simple: Obey my requests and cover all travel arrangements and expenses. Kristen delivers on those expectations and goes well beyond. She skillfully balances the roles and responsibilities of her position; that is, Kristen clearly understands the clients’ needs, recognizes what must be done to create relevant and effective connections with the target audience, and primarily acts as a trusted advocate for the agency. In short, she always collaborates to do the right thing in every situation—which ultimately sets her high above the average account person. Kristen has a gift for making everyone and everything better. That’s why clients, vendors, and agency teammates (including creative directors) enjoy working with her and appreciate what she brings to the party.
Mary K.
I saw Kristen take the lead in the midst of a very in-depth rebranding effort. She firmly took the helm and stayed a challenging course, miraculously serving as a vital creative partner in the process. She operates with a high level of understanding and commitment to creative objectives; more importantly Kristin has respect for the many and ever-changing processes involved throughout–and I appreciate her solid work ethic, integrity and support as a team member. I certainly hope we are able to team up again in the future.
Vince Verdooren
As a creative director, my expectations for account people are pretty simple: Obey my requests and cover all travel arrangements and expenses. Kristen delivers on those expectations and goes well beyond. She skillfully balances the roles and responsibilities of her position; that is, Kristen clearly understands the clients’ needs, recognizes what must be done to create relevant and effective connections with the target audience, and primarily acts as a trusted advocate for the agency. In short, she always collaborates to do the right thing in every situation—which ultimately sets her high above the average account person. Kristen has a gift for making everyone and everything better. That’s why clients, vendors, and agency teammates (including creative directors) enjoy working with her and appreciate what she brings to the party.
Mary K.
I saw Kristen take the lead in the midst of a very in-depth rebranding effort. She firmly took the helm and stayed a challenging course, miraculously serving as a vital creative partner in the process. She operates with a high level of understanding and commitment to creative objectives; more importantly Kristin has respect for the many and ever-changing processes involved throughout–and I appreciate her solid work ethic, integrity and support as a team member. I certainly hope we are able to team up again in the future.
Vince Verdooren
As a creative director, my expectations for account people are pretty simple: Obey my requests and cover all travel arrangements and expenses. Kristen delivers on those expectations and goes well beyond. She skillfully balances the roles and responsibilities of her position; that is, Kristen clearly understands the clients’ needs, recognizes what must be done to create relevant and effective connections with the target audience, and primarily acts as a trusted advocate for the agency. In short, she always collaborates to do the right thing in every situation—which ultimately sets her high above the average account person. Kristen has a gift for making everyone and everything better. That’s why clients, vendors, and agency teammates (including creative directors) enjoy working with her and appreciate what she brings to the party.
Mary K.
I saw Kristen take the lead in the midst of a very in-depth rebranding effort. She firmly took the helm and stayed a challenging course, miraculously serving as a vital creative partner in the process. She operates with a high level of understanding and commitment to creative objectives; more importantly Kristin has respect for the many and ever-changing processes involved throughout–and I appreciate her solid work ethic, integrity and support as a team member. I certainly hope we are able to team up again in the future.
Experience
-
Umbrellas on the Beach, Inc
-
United States
-
Advertising Services
-
1 - 100 Employee
-
VP Strategy & Client Services
-
Jun 2022 - Present
-
-
-
Symmetri Marketing Group
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Group Account Director
-
Mar 2017 - Present
-
-
VP Client Service
-
Apr 2019 - Oct 2022
-
-
Account Director
-
Jul 2014 - Feb 2017
-
-
-
Leapfrog Online
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Director, Account Management
-
Sep 2008 - Jul 2014
Managed online and offline acquisition efforts for Discover Small Business and Student cards and Comcast, Time Warner and Cox Communications High Speed Internet, Digital Cable and Digital Voice products. Align, implement and measure marketing plan initiatives against monthly gross profit goals. Manage media spend, media mix and competitive activity to gain maximum client ROI. Create, test and optimize all elements of customer buy flows and operations platforms to drive highest quality customers via the most relevant and efficient consumer experiences and tactics. Show less
-
-
-
-
Senior Marketing Manager
-
2007 - 2009
-
-
-
AbelsonTaylor Group
-
United States
-
Advertising Services
-
100 - 200 Employee
-
Account Supervisor
-
Jul 2006 - Jan 2007
Developed consumer marketing and advertising initiatives for Amgen, Inc. as an expansion of client business designed to integrate with and support professional advertising and branding efforts. Provided strategic thought leadership, partnership and support to evolve client’s franchise and brand business and position their brands as leaders in highly competitive market. Oversaw creative execution, day-to-day project management, media planning, research and branding efforts to ensure positive ROI and prove importance of pharmaceutical DTC advertising efforts to agency and client. Show less
-
-
-
Havas Worldwide Digital
-
Netherlands
-
Advertising Services
-
1 - 100 Employee
-
Senior Account executive
-
2004 - 2006
Developed and implement new acquisition and retention initiatives for Sprint PCS designed to drive customers to store for purchase. Strengthened client relationships to foster more effective work environment and grow client business. Fostered employee growth by overseeing multiple AAE’s and creating development plans to coincide with client needs and individual goals. Managed project timelines, budgets, internal project coordination and execution (including client status and action plans, matrices, data analysis and creative deliverables) on acquisition and customer base teams. Show less
-
-
-
-
Account Executive
-
2001 - 2004
-
-
Education
-
1997 - 2001
Ohio University
Community
