Marketing Consultant

• Mar 2021 - Present

Marketing Manager

• Dec 2017 - Aug 2020

Built and managed hospitality marketing agency’s B2B email marketing program, including strategy, email design and creative, and data and list development. Initiated and executed the implementation of HubSpot marketing automation platform, including full customized integration with Salesforce CRM. Co-chaired a complete corporate website redesign that was successfully executed within an aggressive three-month timeframe, including new content, copy, images, navigation, and design. Planned and managed ongoing content marketing creation, including biweekly blog posts, case studies, guidebooks, tools, and other resources. Responsible for planning and deploying all marketing campaigns across various digital platforms, including website, email, and social media. Identified opportunities within CRM (Salesforce) and marketing automation (HubSpot) to improve customer communication and leverage data and intelligence.

Sr. Manager, External Communications

• Apr 2017 - Dec 2017

Developed, created, and executed communications plans for CCC and its diverse products, programs, and recognized constituencies. Responsibilities included planning, development, production, and delivery of all outside communications including public relations initiatives, thought leadership initiatives, outbound social media, bylined articles, and trade show and event exposure. Developed, created, and executed communications plans for CCC and its diverse products, programs, and recognized constituencies. Responsibilities included planning, development, production, and delivery of all outside communications including public relations initiatives, thought leadership initiatives, outbound social media, bylined articles, and trade show and event exposure.

Director of Marketing

• Jun 2011 - Mar 2017

Responsible for marketing strategy and execution for professional services firm serving c-level and senior executive hospital and health system clients. Partnered with internal and external teams to execute tactics within all marketing channels, including online marketing, advertising, direct and e-mail marketing, trade shows, telemarketing, and public relations. Drove lead generation and sales support activities, providing case studies, testimonials, and marketing copy for sales collateral, presentations, RFPs, and proposals. Managed the content marketing program for lead generation and nurturing campaigns, website, and sales - identifying content topics and resources, editing, and collaborating with design teams to produce white papers, reports, and articles.

Manager of Marketing Strategy and Programs

• Jul 2012 - Jan 2014

Product Marketing Director

• Oct 2007 - Jun 2011

Director of Strategic Marketing

• Mar 2005 - Oct 2007

Marketing Communications and Strategy Director

• Feb 2003 - Mar 2005

Senior Product Marketing Manager

• Jan 2001 - Feb 2003

Marketing Manager, Book and Video Divisions

• Nov 1999 - Jan 2001

Executive Editor

• Jul 1997 - Nov 1999

Developmental Editor

• Jul 1995 - Jul 1997

Associate Editor/Project Manager

• Jun 1993 - Jul 1995