Integrated Media Manager

• Apr 2022 - Present

Integrated Media Specialist

• Oct 2020 - Apr 2022

Teaching Assistant

• Jan 2020 - May 2020

Customer Success Co-op

• Jan 2019 - Jun 2019

• Provided support on the Nike account; built 230 campaigns and assisted in resolving a live issue with conversion pixel • Pitched campaigns and received approval from Hurley senior-level leadership • Delivered support to Uniqlo, Forever 21, Ann Taylor, LOFT, DressBarn, Sonos, Office Depot; compiled custom reports, created decks, wrote compelling copy, QA’d campaigns, and manually built campaigns • Owned end-to-end client relations for NYDJ and oversaw strategy responsible for driving $7.2M ROAS • Strategized, pitched, and implemented NYDJ’s 4-part triggered email series; launched one of NYDJ's top-performing onsite campaign • Onboarded a CBD company for pets under 60 days (an internal deadline). Partnered with a senior onboarding manager and Director of Customer Success to design, communicate, and implement a full strategy program for onsite and email Show less

Junior Business Development & Project Management Associate

• Jan 2018 - Dec 2018

• Crafted the process for launching ABM (account-based marketing) campaigns at Smartleaf; built the first ever that targeted 4 key personas in 19 firms with 4 landing pages and 11 ads over 12 weeks to convert higher quality leads • Generated email open rates of 50% and click rates of 19% with original and edited existing copy which contributed to 95 demo requests over 9 months • Strategized innovative automated outreach methods to increase demos • Created top of the funnel marketing collateral including a case study that involved research, a client interview, collaborative edits with the client’s compliance team, and InDesign • Adapted dense, technical 3,000+ word blog posts into digestible ebooks, infographics, case studies, and video scripts • Served as the firm’s internal HubSpot expert; trained 2 interns on various features of the software Show less

Marketing Co-op

• Jan 2017 - Jun 2017

• Conducted a 20-page competitive analysis report and provided recommendations used by upper management regarding the positioning, differentiation, and social media tactics of regional competitors after the agency was absorbed into the parent company as a new Marketing department • Positioned UW as a thought leader in publishing and education through writing, editing, and publishing blogs • Composed copy regarding marketing strategies for an e-book and infographic to win a UW prospect • Conducted a 20-page competitive analysis report and provided recommendations used by upper management regarding the positioning, differentiation, and social media tactics of regional competitors after the agency was absorbed into the parent company as a new Marketing department • Positioned UW as a thought leader in publishing and education through writing, editing, and publishing blogs • Composed copy regarding marketing strategies for an e-book and infographic to win a UW prospect