Experience

VolunteerMatch

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Business Development

  • Apr 2023 - Present



Business Volunteers Maryland

• Baltimore, Maryland Area

• Manager, Business Engagement

  • Apr 2018 - Apr 2023



Geometry Global

• United States
• Advertising Services
• 300 - 400 Employee

• Freelance: Retail Strategy Director

  • Jun 2017 - Dec 2017



IN Marketing

• United States
• Advertising Services
• 200 - 300 Employee

• Account Director

  • Apr 2012 - Feb 2017

  • Developed comprehensive 360° Shopper Marketing programs, based on consumer insights and account expertise which ladder up to overarching brand platforms and initiatives • Process driven, detailed program budget management skills including detailed ROI analysis • Expert knowledge in wide-ranging marketing vehicles from digital and social platforms to in-store communication and in-market vehicles • Possess well-honed positive relationship building skills, effective across various client groups; manufacturer, retailer and sales • Effectively managed multiple program budgets, up to $600,000 • Simultaneously managed 10 different client marketing initiatives, while surpassing performance objectives • Dynamic selling skills to present and bring to a close marketing programs to manufactures and retailers • Directed a team of marketing professionals, achieving high performance and positive client relationships Show less



Integrated Marketing Services Events (Marketration)

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor/ Sales Strategist - GlaxoSmithKline

  • Aug 2009 - Apr 2012

  • Impactful Category Development Manager for National Brands• Liaison between the brand team and sales teams, to ensure brand objectives are carried out at retail and retail concerns are addressed by brand, to quickly overcome barriers and effectively drive sales• Developed and implemented shopper marketing programs for top food, drug and mass retailers in USA• Managed $2.4MM annual marketing budgets and program development through extensive ROI analysis• Performed in-depth sales analysis which lead to significant strategy change for product growth• Conducted extensive post program analysis to showcase program successes and opportunities Show less

• Account Executive

  • Mar 2006 - Aug 2009

  • Concurrently managed five+ clients “menu” shopper marketing programs for up to 10 different retailers• Effective selling skills in gaining client support and confidence in marketing program strength• Superior time management skills utilized to concurrently execute 20+ shopper marketing programs• Exceptional relationship building skills with constituents to effectively manage business and gain support



Ann's House of Nuts, Inc.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Sales and Marketing Coordinator

  • Apr 2004 - Jan 2006

  • Developed and implemented company wide new product introduction process; which manages products through all stages; research, development, presentation and production • Established a single point of reference for all departments to review projects and programs • Develop and distribute informational marketing publications for broker and retail community • Perform sales analysis on customer accounts to enable proper account recognition • Developed and implemented company wide new product introduction process; which manages products through all stages; research, development, presentation and production • Established a single point of reference for all departments to review projects and programs • Develop and distribute informational marketing publications for broker and retail community • Perform sales analysis on customer accounts to enable proper account recognition



Ahold Delhaize

• Netherlands
• Retail
• 700 & Above Employee

• Category Manager

  • Apr 2003 - Apr 2004

  • Visionary in developing multiple comprehensive marketing plans utilizing numerous data resources and analytical skills to develop “Go to Market” strategies using pricing, promotion, placement and assortment to drive sales and market share in particular categories• Manage and establish weekly sales budgets for a category generating over $200 million dollars annually• Manage and lead three direct reports within department to achieve budgeted sales and profits• Honors: National Gold Penguin Award 2003 and two time recipient: National Silver Penguin Award 01-02 Show less

• Category Merchandiser/Buyer

  • Aug 1999 - Apr 2003

  • Created and implemented a comprehensive five-week marketing program using multiple marketing channels; radio, print advertising, in-store sweepstakes, consumer promotions and product sampling, resulting 17.4% increase in sales over prior year• Strategic implementation of Direct Mail programs targeted to specific customers based on demographics and purchase patterns to gain incremental and organic growth• Developed succinct promotional assessment tool to effectively evaluate vendor proposals and maximize support and programming • Coordinated numerous vendor promotional plans to drive sales and profits while enhancing consumer perception of the brand and retailer via creative and intriguing weekly advertising circulars• Negotiated promotional marketing programs to increase identical store sales by 4.53% vs. prior year and exceed corporate sales budget by 3.8% for category• Analyzed and evaluated new product offerings to establish a match with corporate objectives Show less

• Replenishment Buyer

  • Jan 1999 - Aug 1999

  • Managed in excess of 3 million dollars of Distribution Center inventory, monthly • Reacted to daily market environment changes influencing inventory demands• Controlled influx of product and facilitated logistical control over transportation to Distribution Center

• Supply Chain Analyst

  • Jan 1997 - Jan 1999

  • Generated monthly marketing and promotional programs from multiple points of distribution• Developed and implemented process to track On-Time Delivery and ensure ample inventory supply



Marketing Management Inc.

• United States
• Manufacturing
• 1 - 100 Employee

• Field Merchandiser

  • Dec 1995 - Jan 1997

  • Sales skills utilized to develop and implement effective merchandising of Corporate Brand products • Initiated section reset proposals to meet the changing needs of the market • Trained General Merchandise Associates in merchandising skills • Sales skills utilized to develop and implement effective merchandising of Corporate Brand products • Initiated section reset proposals to meet the changing needs of the market • Trained General Merchandise Associates in merchandising skills