Kristen Liggins

BDC/Digital Sales Director at Jim Marsh Chrysler Jeep
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Contact Information
us****@****om
(386) 825-5501
Location
Chino, California, United States, US
Languages
  • English -

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5.0

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D. Ramonte Rawls

Okay, so the Automotive Retail Industry is not receiving any honorable mention for the legacy of treatment it has afforded women as customers and employees alike over the years... And, Kristen Liggins isn't even bothered by that! As relentless and sensational as any other Automotive Internet Professional I have ever had the honor of meeting and/or working with, Kristen is exceedingly effective at understanding the strategic layout of her market and garnering the optimal results thereof. As a fortune of mine, I have worked with Kristen on several successful data-driven eCampaigns at Puente Hills Hyundai, and am learning from her each and every day. Kristen carefully measures risk vs. reward while making decisions about how she optimizes the resources of the Puente Hills Hyundai ecommerce department. She consistently exceeds the goals of her campaigns, and is an outstandingly dependable source for her collective leadership teams when they turn to her for a push in sales. Anyone considering Kristen as a future leader on their team, will be well benefitted to thoroughly pursue her - she undoubtedly is a diamond in the rough of the contemporary automotive retail industry.

Marrina Hueso

Kristen is one of those rare managers who also naturally serves as an inspiring mentor for the whole staff. With a background in marketing automotive and years’ worth of experience as an leader, Kristen exhibits strong interpersonal skills and a unique capacity for empathy. These qualities most notably translate in her ability to motivate a team to care about its project and be invested in the project’s success. Though she is never one to draw attention to herself, Kristen's positive attitude and the respect others feel toward her are palpable.

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Credentials

  • Dealersocket CRM Certification
    DealerSocket
    Aug, 2019
    - Oct, 2024
  • Hyundai STAR Certified
    Hyundai Motor America
    Jan, 2006
    - Oct, 2024

Experience

    • United States
    • Computer Networking Products
    • 1 - 100 Employee
    • BDC/Digital Sales Director
      • Nov 2022 - Present

      Works closely with General Manager providing reports and results. Provides analysis of communications process & use of Customer Retention Management software for purpose of increasing business opportunities for our Internet and Retail Sales department. I am a respected team player who is a resource for all colleagues and management. Works closely with General Manager providing reports and results. Provides analysis of communications process & use of Customer Retention Management software for purpose of increasing business opportunities for our Internet and Retail Sales department. I am a respected team player who is a resource for all colleagues and management.

    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • BDC/CRM Director
      • Jul 2022 - Aug 2022
    • United States
    • 1 - 100 Employee
    • BDC/Digital Sales Manager
      • Aug 2020 - Jul 2022

      I have an amazing opportunity to build a BDC from the ground up once again. This will be #10! I am truly BLESSED! Breaking records and increasing new and pre owned vehicle sales with a 3 person BDC staff. Increased sales by over 35% with the implementation of a Hybrid BDC process that increased appointments with a higher closing ratio and gross profit. I have an amazing opportunity to build a BDC from the ground up once again. This will be #10! I am truly BLESSED! Breaking records and increasing new and pre owned vehicle sales with a 3 person BDC staff. Increased sales by over 35% with the implementation of a Hybrid BDC process that increased appointments with a higher closing ratio and gross profit.

    • BDC Sales Manager/Ecommerce Operations
      • Jul 2019 - Mar 2020

      Assisted in Dealer Development operations. Built a sales/ service BDC department and Internet department for a dealership outside of Los Angeles. Oversee Internet / BDC departmental processes, software and vendors; including websites and lead providers to generate internet leads and sales. Responsible for all Digital Marketing efforts, SEO/SEM/VSEO. Hire, coach, train, counsel and monitor the performance of Internet Sales and BDC team in order to assure top performance. Work alongside Executive and Department Managers to develop appointment setting strategies to maximize dealership traffic. Execute daily, weekly, and monthly sales objectives, Ensure that the sales and customer satisfaction objectives/ benchmarks set by management/OEM are achieved. Work with Management to develop email campaigns. Action-oriented and results-driven. Demonstrated ability to recruit, train, mentor and motivate an automotive Sales/ BDC Team. Manage all socials media platforms and reputation management. Ensure all marketing is 100% compliant with Hyundai Coop prior approvals. Show less

    • BDC Sales Manager
      • Mar 2019 - Jul 2019

      Oversee and assist in daily operations of incoming internet, phone calls, walk ins. Retrieve all emails for dealership site and route to the appropriate department keeping record of all contacts. Analysis and Distribution of Sales calls and Internet Prospects.Manage Social Media platforms. Follow up on in-store Customers.Customer Retention. Internet Marketing. Responsible for a staff of 6 Internet Sales Associates and 3 BDC Specialist.-Organized new work flows and Internet Guidelines to boost YOY closing percentages from an average of 4% to a high of 12% within my four months of employment. Responsible for conquesting service customers in an equitable position into new car sales. Show less

    • BDC / Internet Marketing Director - SEO/SEM - Dealer Operations
      • Aug 2009 - Mar 2019

      Directed multiple BDC/Internet operations in 3 dealerships. #1 Genesis Dealership in the US 8 years in a row. Oversee and assist in daily operations of incoming Internet, Phone Call, walk ins. Retrieve all emails for dealership site and route to the appropriate department keeping record of all contacts. Advertise and analyze Marketing dollars. Business Development and Public relations Analysis and Distribution of Sales calls and Internet Prospects Manage Social Media platforms Follow up on in-store Customers Customer Retention Internet Marketing Advertising Dealer Development - Assisted with the opening of all 3 stores from the ground up. Show less

    • United States
    • Individual and Family Services
    • BDC Director / Internet Manager - Dealer Operations
      • May 2008 - Apr 2009

      Oversaw BDC/ Internet Department . Managed internet opportunities, inbound phone calls from all online resources, outbound calls to improve and build a solid customer experience for the dealership. Managed and post dealership specials, incentives, and content on company websites, 3rd party vendor sites. Advertised for both sales and service. Expert Hyundai coop administrator. Oversaw BDC/ Internet Department . Managed internet opportunities, inbound phone calls from all online resources, outbound calls to improve and build a solid customer experience for the dealership. Managed and post dealership specials, incentives, and content on company websites, 3rd party vendor sites. Advertised for both sales and service. Expert Hyundai coop administrator.

    • BDC Director
      • Apr 2006 - May 2008

      Set-up and managed a new BDC Department to manage internet opportunities, inbound phone calls from all online resources, outbound calls to improve and continue to build a solid customer experience for the group for 3 dealerships. Human touch is key! ;) Set-up and managed a new BDC Department to manage internet opportunities, inbound phone calls from all online resources, outbound calls to improve and continue to build a solid customer experience for the group for 3 dealerships. Human touch is key! ;)

    • United Kingdom
    • Financial Services
    • HFC Acceptance
      • 2001 - 2006

      Collections rental - fleet & Hi-line In- house lease loans. Collections rental - fleet & Hi-line In- house lease loans.

Education

  • Gardena Senior High School
    High School Diploma, General Studies
    1991 - 1994
  • NA

Community

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