Experience

Penta Group

• United States
• Business Consulting and Services
• 200 - 300 Employee

• Senior External Affairs Strategist

  • May 2022 - Present



Ronald Reagan Presidential Foundation & Institute

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Digital Strategy Manager

  • Mar 2021 - May 2022

  -Create and manage a comprehensive editorial calendar for all digital communications, including social media, email marketing, website updates and weekly podcast releases. -Develop and execute all aspects of digital marketing strategy with an emphasis on revenue/subscriber/engagement growth. -Solely responsible for audience development, segmentation, and deploying lead generation tactics, including website optimization, events, and app development. -Produce full suite marketing materials in partnership with design, including email templates, ad assets, event collateral, and social media imagery. -Present digital marketing performance metrics to C-Suite. -Platform experience with Salesforce Marketing Cloud, Iterable, Acoustic, Salesforce Sales Cloud, organic and paid functionality on Facebook and Twitter, Google Analytics. Show less



NRCC

• United States
• Political Organizations
• 1 - 100 Employee

• Digital Analyst/Digital Fundraiser

  • Apr 2019 - Mar 2021

  -Managed and advised on all aspects of digital fundraising and strategy for a high volume of clients running concurrent campaigns across email and Facebook. -Raised 49% of the $3.4 million raised during the cycle through digital online donation channels. -Oversaw the creation and execution of the SMS platform from idea to execution. -Responsible for onboarding 115+ campaigns, a 287% increase YoY and deploying 21MM+ texts, a 1,159% increase. -Managed and advised on all aspects of digital fundraising and strategy for a high volume of clients running concurrent campaigns across email and Facebook. -Raised 49% of the $3.4 million raised during the cycle through digital online donation channels. -Oversaw the creation and execution of the SMS platform from idea to execution. -Responsible for onboarding 115+ campaigns, a 287% increase YoY and deploying 21MM+ texts, a 1,159% increase.



U.S. House of Representatives

• United States
• Legislative Offices
• 700 & Above Employee

• Staff/Press Assistant

  • Jun 2018 - Apr 2019

  -Served as a communications lead on legislative issues, including drafting constituent correspondence via letters and memos and maintaining documentation. -Prepared legislative and communication briefs used at committee hearings and markups. -Supported the Communications Director by creating graphics and drafting social media posts. -Oversaw the selection process, training, and day-to-day management of interns. -Liaised with external vendors for website development and internal database management and provided digital expertise in the creation of the office’s content strategy. Show less



Republican National Committee

• United States
• Political Organizations
• 300 - 400 Employee

• Director Of Field Operations

  • Sep 2018 - Nov 2018

  -Developed a comprehensive plan that included canvassing in targeted precincts. -Coordinated and executed the GOTV effort, meeting with over 40,000 constituents live and reaching 100,000 via phone. -Recruited and managed over 50 volunteers. -Communicated with campaign team to ensure proper event setup and logistics. -Developed a comprehensive plan that included canvassing in targeted precincts. -Coordinated and executed the GOTV effort, meeting with over 40,000 constituents live and reaching 100,000 via phone. -Recruited and managed over 50 volunteers. -Communicated with campaign team to ensure proper event setup and logistics.



Alpha Phi International Fraternity

• United States
• Non-profit Organization Management
• 700 & Above Employee

• Vice President Of Recruitment

  • Nov 2016 - Dec 2017

  -Established department goals, provided strategic guidance during weekly meetings and delegated tasks. -Participated and successfully executed in a recruitment process of over 3,000 women.-Proficient understanding of Alpha Phi software and recruitment strategies. -Provided mentorship and support by assisting members in an enriching leadership environment.-Worked with and managed a budget of over three million dollars. -Recruited over 400 members throughout the country.

• Recruitment Team

  • Nov 2015 - Nov 2016

  -Aided in largest formal recruitment and informal recruitment process in the country by executing and implementing Alpha Phi strategies.



Illinois Lobbying

• Springfield, IL

• Government Relations Intern

  • Apr 2017 - Jun 2017

  -Analyzed and researched judicial proposals. -Studied the legislative process and made contacts with Illinois State Senators and Representatives. -Attended meetings on specific state policy changes in attempt to alter public opinion and joined congressional hearings. -Analyzed and researched judicial proposals. -Studied the legislative process and made contacts with Illinois State Senators and Representatives. -Attended meetings on specific state policy changes in attempt to alter public opinion and joined congressional hearings.