Marketing Specialist

• May 2023 - Present

Vice President of Finance

• Apr 2021 - May 2023

-Elected by the University of Florida’s advertising society to serve on the 2021-2022 Executive Board of the American Advertising Federation’s (AAF) on-campus chapter-Design a $3,000 budget projecting the costs of events, trips, merchandise, and speakers-Update payment platforms to efficiently fund AAF dues, reimbursements, and competitive advertising submissions

Assistant Social Media Director

• Apr 2020 - Apr 2021

-Create a 12-month social media strategy, boosting engagement by 20%-Increase follower count by 100 users across Instagram and Facebook-Establish a consistent brand by scheduling weekly content and defining our brand voice

Digital Media Intern

• Aug 2022 - Dec 2022

-Create and schedule organic digital content, working closely with team leaders across four client accounts -Monitor social platforms to improve communication and relationships with clients’ audiences -Conduct industry research and apply current trends to improve strategic digital practices -Create and schedule organic digital content, working closely with team leaders across four client accounts -Monitor social platforms to improve communication and relationships with clients’ audiences -Conduct industry research and apply current trends to improve strategic digital practices

Project Manager

• Jul 2021 - Dec 2022

-Design comprehensive project plans, reports, and timelines for clients; The Bartram Luxury Apartments, Siemens, UF College of Veterinary Medicine -Manage project schedules, budgets, hour entry, and expenditures for accounts -Oversee each step of the creative development process across internal teams -Design comprehensive project plans, reports, and timelines for clients; The Bartram Luxury Apartments, Siemens, UF College of Veterinary Medicine -Manage project schedules, budgets, hour entry, and expenditures for accounts -Oversee each step of the creative development process across internal teams

Marketing Intern

• Jun 2022 - Aug 2022

-Produce content on TIkTok and Instagram featuring brand partnerships, product launches, and influencer collaborations -Optimize social media performance by identifying high-performing trends and campaigns garnering 100,000+ impressions -Streamline communications across internal teams and ensure deadlines are met for complex projects -Produce content on TIkTok and Instagram featuring brand partnerships, product launches, and influencer collaborations -Optimize social media performance by identifying high-performing trends and campaigns garnering 100,000+ impressions -Streamline communications across internal teams and ensure deadlines are met for complex projects

Community Leasing Assistant

• Dec 2020 - May 2022

-Execute the signing of leases, bringing in an average of $9000 per 12-month lease -Host event marketing pop-ups in partnership with Gators Athletics, catering to 8,000+ fans -Improve leasing percentages via Salesforce software -Curate marketing and social media content for Instagram and TikTok -Execute the signing of leases, bringing in an average of $9000 per 12-month lease -Host event marketing pop-ups in partnership with Gators Athletics, catering to 8,000+ fans -Improve leasing percentages via Salesforce software -Curate marketing and social media content for Instagram and TikTok

Journalism and Communications Ambassador (JCA)

• Sep 2020 - May 2022

-Welcome prospective students, alumni, and professionals with tours of the college -Promote academic success and career readiness through events and mentorship programs-Offer tutoring in courses such as Advertising Strategy, Consumer Analytics, and Digital Media Sales

Undergraduate Research Assistant

• Jan 2021 - Jul 2021

-Collect and analyze qualitative data for the study "Fairness in Information Access through Culturally Competent AI Systems" -Conduct 50 individual interviews in a three-month period -Use Human Subject Payment systems for participant compensation

Advertising Sales Representative

• Jan 2020 - Apr 2020

-Strengthen account relations through meetings with clients -Execute personalized advertising contracts, earning an average of $5,000 per contract -Build spreadsheets visualizing the price, size, and schedule of advertisement agreements -Strengthen account relations through meetings with clients -Execute personalized advertising contracts, earning an average of $5,000 per contract -Build spreadsheets visualizing the price, size, and schedule of advertisement agreements