Experience

MOCO Food Services

• Australia
• Food & Beverages
• 1 - 100 Employee

• Marketing Manager

  • Oct 2017 - Present

  Key Responsibilities: Development of the MOCO brand strategy: •Develop strategy to engage customers and stakeholders to promote key metrics of awareness, core purpose, fulfillment of brand promise, continuous engagement •Roll out annual activity plan to internal and external stakeholders •Develop touch points through multiple communication channels •Public facing website re-launch project including content creation, traffic optimisation and visitation trend identification •eCommerce platform brand management •Customer segmentation and persona implementation development Development of category growth plans: •Generate insights for category growth strategy with pro-active category/opportunity identification •Custodian of New Product Development - Execute NPD process including pre and post analysis reporting •Preparation of data driven proposals to support opportunities Development and execution of Supplier Alliance Program: •Select and recruit suppliers to the program in alignment with MOCO’s sales and procurement strategies. •Develop and manage co-op campaigns with key suppliers to drive sales and support return on investment for the supplier partner. •Manage supplier interaction and activities with customer service and the sales teams. •Provide regular reporting on the performance of Supplier Alliance vendors. •Develop strong relationships with key vendors. Management of category specialist program: •Identify opportunities in sales performance for category development, execute through specialist resource •Identify new opportunities in product mix and launch to market •Communication and engagement of sales team to drive plan



WIN Television

• Australia
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Marketing and Research Executive

  • Jul 2016 - Oct 2017

  • National Ten Content programming sponsorship - presentations produced and tailored for National clients in seek of securing optimal sponsorship participation with complimentary brands and products. • Coordinating major client sponsorship opportunities including integration concept development (utilizing the breadth of WIN’s assets), presentation coordination with supporting data driven insights – examples of clients include Federal Government, Victorian Government, Lion Dairy, Trivago, Ford, amongst others • Regular statistical reporting and analysis of television ratings prepared for CFO, CEO & Sales Director, as well as National sales team on an ad hoc basis • Manage the production of marketing collateral for internal and external comms. • Data Integrity - Working with multiple network planning departments to manage programs within Nielsen Event's editor • Training and development of marketing assistants of data analytics and interpretation. Key contact support for National sales offices in the use on Nielsen's Television Audience Measurement Arianna software



McCormick & Company

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Category Analyst

  • Mar 2015 - Jul 2016

  • Development and integration of category and brand strategies across McCormick, Grill Mates, Aeroplane and Keen’s product ranges. • In-store activity and ROI evaluation through bi-annual promotion analysis report – assist in setting and recommending promotional plans for National retail accounts • Range review and NPD presentations to ensure category and brand optimization – creating a story for retail buyers • Regular Measurement and reporting against strategic objectives and for project related requirements as well as competitive analysis • NPD concept testing and creative workshops including Fusion Learning and IPSOS testing – active participation as well as providing key data and category learnings. • Ad hoc research projects and project management, including appointment of Keen’s Tin SRT Project Manager



APT Travel Group

• Australia
• Travel Arrangements
• 200 - 300 Employee

• Marketing Executive

  • Dec 2014 - Mar 2015

  Product Marketing Specialist: Europe River Cruising & Asia (Vietnam, China, India, Burma)• Management of broadcast media budgets and production of media plans for national advertising to maximize brand exposure and sales• Co-ordination, production and dispatch of direct advertising• Produce promotional material to support special offers in press advertising• Work collaboratively with APT retail marketing, digital marketing, CRM and PR teams to ensure holistic and comprehensive campaign execution.• Monitor campaign spend to stay within budgetary limits• Report on results of each campaign to APT Senior ManagementNew Zealand Market – Broadcast Media Management • Media buying and relationship management with key NZ market print media titles including Fairfax and APN, working with media agencies to negotiate and plan TVC and Radio plans • Manage direct broadcast media budgets and produce strategic media plans for national advertising to maximize brand exposure and sales• Manage National retail account advertising budgets and coordinate strategic above the line campaigns with key partners including House of Travel. United Travel, Harvey World Travel and Flight Centre• Work closely with the New Zealand Sales Team to develop and implement a marketing plan for all advertising within the New Zealand market• Work collaboratively with APT retail marketing, digital marketing, CRM and PR teams to ensure holistic and comprehensive campaign execution.• Review e-communication to be sent by the APT Digital Marketing team• Communicate Marketing activity, strategies and results to all key stakeholders in AU and NZ marketsSingapore Market• Key marketing contact to develop newly formed Retail relationships in the Singapore Market (primarily Flight Centre). • Introduce the APT and Travelmarvel brands to this market with strategic above the line campaigns. • Working collaboratively with product teams and pricing analysts to tailor offerings to this market.

• Marketing Executive

  • Jul 2012 - Dec 2014

  UK office placement January – March 2013• Direct Mail production and execution tailored to the UK market; Development and roll out of Global HO reporting and activity planning structure for the UK team; Digital content management including content planning for EDMs and CMS updates; Coordination of APT’s participation in UK’s Telegraph Travel Show (consumer event) including all collateral, stand display and logistics Product Marketing Specialist: South America, Africa, India, Antarctica, Small Ship Expeditions and The Kimberley & Outback Wilderness Adventures• Produce and manage media plans of national advertising to maximize brand exposure and sales• Co-ordination, production and dispatch of direct advertising• Produce promotional material to support special offers in press advertising• Monitor campaign spend to stay within budgetary limitsNew Zealand Market• Work closely with the New Zealand Sales Team to develop and implement a marketing plan for all advertising within the New Zealand market• Produce advertisements, flyers and supporting marketing material • Review e-communication to be sent by the APT Digital Marketing team• Manage and monitor marketing budget• Communicate Marketing activity to Reservations, Product, Marketing and NZ Sales teams RACV Advertising & Group Tours:• Develop & Execute the RACV Club Marketing plan in conjunction with Direct Marketing Manager• Manage the marketing plan for Royal Auto & execute monthly Ads• Execute dedicated DM for APT product through the RACV Cruises & Tours channel• Prepare DM inserts and group flyers for RACV Club Members• Assist with organization of travel expos and information sessions to support the marketing activityResults and Sales Analysis• Co-ordinate monthly marketing report• Undertake regular competitor and campaign analysis incl 1300 Call Report, Competitor Ad Report and Analysis, Brochure Requests and HDYHAU• Communicate marketing results to key stakeholders on a regular basis

• Retail Marketing Coordinator

  • Jul 2011 - Jul 2012

  •Build and establish relationships with key retail accounts, namely; Flight Centre, Jetset, Harvey World Travel, Auto Clubs (RAA, RACQ, RAC, RACT, NRMA), National Seniors Travel, ICE, Concorde, Travel Managers and others•Develop and implement advertising plans•Produce advertisements, flyers and supporting marketing material •Report on results of marketing activity with these key accounts •Develop and implement trade advertising activity plan and advertisements working to a budget•Maintain regular contact with each trade publication to ensure relevant features, special offers and distress opportunities are undertaken•Work closely with the New Zealand Sales Team to develop and implement a marketing plan for all advertising within the New Zealand market•Review e-communication to be sent by the APT Digital Marketing team•Communicate Marketing activity to Reservations, Product, Marketing and NZ Sales teams•Produce local marketing advertisements for the Sales Team•Prepare marketing collateral for the Sales Team•Deliver outstanding service and build relationships with local travel agents upon production of local marketing material

• Marketing Project Administrator

  • Feb 2011 - Jul 2011

  •CRM Project development•Extensive understanding of Salesforce CRM system•Business Analytics•Communicating with key stakeholders•Working with external developers•Assisting in Direct Mail pieces and collateral including artwork and distribution co-ordination•Preparing Powerpoint Presentations for APT National Sales team