Kristen Henry

Manager, Digital Communications and Analytics at Make-A-Wish Metro New York and Western New York
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Location
US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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Experience

    • United States
    • Philanthropic Fundraising Services
    • 1 - 100 Employee
    • Manager, Digital Communications and Analytics
      • Aug 2017 - Present
    • Marketing Communications and Web Specialist
      • Jun 2012 - Aug 2017

      In my current role, I am responsible for digital marketing on a variety of different platforms including the corporate website, social media, and email marketing. I oversee our corporate blog and thought leadership program, manage our corporate social media program, and coordinate campaigns that integrate email marketing, our website, and social media. I also update the corporate website, posting content and providing structural updates as needed. In my current role, I am responsible for digital marketing on a variety of different platforms including the corporate website, social media, and email marketing. I oversee our corporate blog and thought leadership program, manage our corporate social media program, and coordinate campaigns that integrate email marketing, our website, and social media. I also update the corporate website, posting content and providing structural updates as needed.

    • United States
    • Government Administration
    • 1 - 100 Employee
    • Special Assistant to the Erie County Clerk
      • Jan 2010 - Jan 2012

      Managed the Erie County Clerk’s website, including writing/updating content, revising design and maintenance. Redesigned and developed the Erie County Clerk’s website. Wrote press releases, weekly columns and speeches for the Erie County Clerk. Handled contact with media, including interviews. Monitored media to maintain office’s image and respond to events on tight deadlines. Designed all literature for the Erie County Clerk’s Office. Brainstormed office initiatives and monitored legislation to formulate response if necessary. Initiated a popular Veterans Discount Program. Show less

    • Special Assistant to Kathy Hochul
      • Feb 2010 - Jun 2011

      Updated and maintained the campaign website, improving on former design. Handled all social media updates including Facebook and Twitter. Wrote and edited all content for the website . Wrote, designed and executed digital newsletter. Shot/edited photos and video for web content. Wrote speeches and press releases. Designed invitations and organized fundraising events. Assisted in developing TV commercials. Handled media interviews on the campaign trail Updated and maintained the campaign website, improving on former design. Handled all social media updates including Facebook and Twitter. Wrote and edited all content for the website . Wrote, designed and executed digital newsletter. Shot/edited photos and video for web content. Wrote speeches and press releases. Designed invitations and organized fundraising events. Assisted in developing TV commercials. Handled media interviews on the campaign trail

Education

  • SUNY New Paltz
    Bachelor’s Degree, Journalism with a minor in Political Science
    2006 - 2009

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