Communications and Marketing Coordinator

• Jan 2023 - Present

Marketing and Development Specialist

• Jul 2021 - Nov 2022

Provided marketing and development support for Goodwill of Central Iowa's mission, brand and retail thrift stores. Responsible for digital and print marketing to various audiences, designed promotional materials, managed social media platforms, and developed multimedia content, including photo, video and written copy. Supported fundraising efforts through identification, grant writing support, and database contact management. -Managed social media platforms and paid advertising -Developed content for website, blogs and social media -Led multi-department projects and reporting -Photographed and recorded video of special events, store promotions and general marketing -Maintained retail store signs and pricing — conceptualized new signs for unit price project and conversion -Managed in-store digital displays through Yodeck systems and pre-recorded announcements -Supported website growth with keyword search, SEO, landing page optimization and implemented other digital marketing strategies -Maintained vendor relations to support marketing campaigns Show less

Social and Digital Specialist

• Oct 2020 - Apr 2021

Marketing professional specializing in growing company culture and brand messaging through social media and digital strategy. Marketing Cloud administrator and operator managing contact data, email strategy, and build unique customer journeys in coordination with Salesforce. Marketing professional specializing in growing company culture and brand messaging through social media and digital strategy. Marketing Cloud administrator and operator managing contact data, email strategy, and build unique customer journeys in coordination with Salesforce.

Market Relations Coordinator

• Jan 2015 - Apr 2020

•Event planning and fundraising, including new market expansion across Iowa and Nebraska•Accounts payable and receivables, compliancy & data entry•Staff Ambassador, internal program to assist with onboarding of new hires and mentor for current employees•Provided internal and external IT support on system services•Managed and recruited summer intern•Grant writing•Created unique marketing pieces for marquee events and volunteer engagement•Managed media & vendor relations•Prepared and updated content for social media and websites in cooperation with national management•Maintained and developed relationships with business partners supporting foundation events Show less

Special Events Assistant

• Sep 2014 - Dec 2014

FT Internship with the Iowa office to support the Event Director in planning events and managing front desk operations.•Cold calling for donation leads and vendor inquiries•Managed incoming/ outgoing mail and donations •Answered and routed incoming calls•Scheduled meetings•Marketing support and data entry

Financial Literacy Program Assistant - AmeriCorps VISTA

• Jul 2013 - Dec 2013

•Worked directly with United Way of Central Iowa on projects informing the public on financial issues •Led “Bank On” workshops funded by Wells Fargo, taught people about basic money management •Coordinated social media relations with United Way and the community •Took event photos and created promotional materials for the center’s various programs •Worked with children and families in poverty, assisted with organization of a local back-to-school event for the community •Worked directly with United Way of Central Iowa on projects informing the public on financial issues •Led “Bank On” workshops funded by Wells Fargo, taught people about basic money management •Coordinated social media relations with United Way and the community •Took event photos and created promotional materials for the center’s various programs •Worked with children and families in poverty, assisted with organization of a local back-to-school event for the community

Community Development - Americorps VISTA

• Jun 2012 - Dec 2012

•Researched to prioritize community needs •Managed promotional materials for United Way and Community Foundation campaigns •Proposed and developed a plan for a monthly e-newsletter for the foundation •Redesigned website with a third-party vendor to create a better user-friendly interface for the public •Researched to prioritize community needs •Managed promotional materials for United Way and Community Foundation campaigns •Proposed and developed a plan for a monthly e-newsletter for the foundation •Redesigned website with a third-party vendor to create a better user-friendly interface for the public

Production Assistant for KWAR 89.9

• Aug 2011 - May 2012

•Made promotional materials, PSAs and managed a variety of miscellaneous production projects•Worked directly with community businesses, students and alum for campus and city-wide events

College Achievement Program Mentor

• May 2010 - May 2012

•Worked with first-year students to help them develop realistic class schedules and goals for college•Helped undeclared students chose a major and discover their own definition of a greater calling•Assisted students with time-management skills, matched students with tutors on an individual basis•Acted as a peer confident and problem solver to help students adjust academically and socially

Special Events Staff

• Sep 2009 - Dec 2011

Served as support staff for parties, meetings, receptions, & conventions hosted by the college. Aided in event setup, meal planning, menu selection and layout, and assisted with event check-in procedures and other event logistics.

"Knight" Caller

• Sep 2009 - Apr 2010

•Called Alumni and friends of the college to increase funding for the school and its community•Researched and developed new strategy to reach out to new supporters•Helped train employees on the new strategy