Experience

Rockford Construction

• United States
• Construction
• 200 - 300 Employee

• Communications Project Manager

  • Aug 2019 - Present



RT London Company - Grand Rapids, MI

• United States
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Design/Marketing Manager

  • Mar 2019 - Aug 2019

  Established in 1989, RT London listened to several local colleges seeking durable furniture from a reputable manufacturer, encouraging us to manufacture a wide range of furniture products for the college and university market. We have since expanded our offering of high quality furniture to other markets such as the government services sector, Hospitality, Senior Living Centers and more. www.rtlondon.com Established in 1989, RT London listened to several local colleges seeking durable furniture from a reputable manufacturer, encouraging us to manufacture a wide range of furniture products for the college and university market. We have since expanded our offering of high quality furniture to other markets such as the government services sector, Hospitality, Senior Living Centers and more. www.rtlondon.com



Wolverine Building Group

• United States
• Construction
• 1 - 100 Employee

• Director of Marketing and Communications

  • Aug 2016 - Dec 2018

  Wolverine Building Group serves the nation by standing in the forefront of the construction industry providing quality building solutions through integrity, value and craftsmanship. Our services include general contracting to construction management to design/build services; renovations and remodels to additions and new construction. Key Responsibilities: • Managed overall marketing budget and media buying • Began the process of branding Wolverine (consistent messaging, look, feel, etc.) • Responsible for all internal and external communications through copywriting and design of newsletters, website, social media, advertising campaigns, media releases and interviews • In charge of all promotions and events such as ground-breaking ceremonies, ribbon cuttings, and employee outings • Successfully submitted construction projects for awards and recognition • Built strong relationships with clients, along with providing them with media exposure and customized print material • Designed all job site signage and subcontractor recruitment campaigns • Successfully wrote, designed, and submitted over 100 proposals for new business and won 78% of the projects • Prepared Prezi presentations and talking points for Wolverine’s presidents and project managers Show less



Comprenew

• United States
• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• Director of Communications and Marketing

  • Sep 2014 - Sep 2016

  Comprenew is a nonprofit electronics refurbisher and recycler, committed to giving your retired electronic devices new life, whenever possible. We maintain the highest international standards in electronics recycling and data security, ensuring your confidential data is never compromised. Key Responsibilities: • Redefine Comprenew's brand and messaging • Responsible for all internal and external communications • Stay within annual budget for all marketing, advertising, and communications • Strategic planner, writer and designer for all advertising • Rely heavily on public relations, gaining over $200k in free media exposure a year • Set-up sponsorship programs and cross promotions to cover all event costs and specific programs • Copy writer and designer for all sales collateral and Prezi presentations • Engage customers and prospective customers through digital campaigns by using social media, blogging, website, and constant contact newsletters/e-blasts • Represent Comprenew at annual conferences and trade shows • Track, interpret and report success of digital marketing, advertising, public relations, events, and trade shows • Strategically ordered all promotional items and designed Comprenew's booth for shows. • Responsible for all interior decorating for new locations (education wall, community wall, paint, carpet, signage, print material, and displays) • Recruit new employees by attending job fairs and soliciting online • In charge of volunteer coordination and orientations • Assist Comprenew's sister organization, Tent Schools International, by writing and designing print material, event planning, and developing presentations with Prezi • Serve as the Public Relations Director for Impact Recyclers, which is a national organization made up of the most elite recyclers in the world. Show less



EHTC

• United States
• Accounting
• 1 - 100 Employee

• Marketing Director

  • Mar 2012 - Mar 2014

  Echelbarger, Himebaugh, Tamm & Co., P.C. (EHTC) professionals provide the finest tax, accounting, technology solutions, personal planning, and management advisory services. Key Responsibilities: • Established a Brand Identity • Responsible for Brand implementation and awareness • Wrote, designed, and executed all internal and external communications • Responsible for strategic marketing/communication plans and execution • Implemented and posted weekly on EHTC’s employee web portal and social media (Twitter, Facebook, Linked In through Hootsuite, and Blog) • Designed a new company logo, letterhead, business cards, print material, website pages, and signage • Developed new website landing pages through Hubspot that correlated with campaigns and advertising for tracking and re-messaging purposes • Designed and launched online advertising, while tracking and monitoring its success • Trained new staff on EHTC’s Microsoft Dynamic Customer Relationship Management (CRM) software and managed EHTC’s clients and prospects • Administered inbound marketing email campaigns through CRM that consisted of webinars, blogs, and whitepapers with over 350 followers • Results from campaigns: increased website traffic by 115% and page views by 114%, generated over $100,000 in new business • Wrote internal and external online newsletters. External newsletters were sent out bi-weekly to over 4,196 subscribers, which was a 980 subscriber increase from 2012 • Lead an employee Personal Development Committee and implemented employee marketing incentive programs • Gained free media coverage which included TV, radio, print, and online exposure • Coordinated two Chipping for Charity golf outings that raised over $16,550 for the local Not-for-Profit organizations • Met with clients to provide direction on how to market their business (add value service) Show less



Grand Valley Health Plan

• 829 Foest Hill Ave., Grand Rapids, MI 49546

• Communications Manager

  • Nov 2005 - Mar 2012

  Grand Valley Health Plan (GVHP) is a Commercial HMO specializing in family medicine and health benefits programs. Grand Valley's staff is dedicated to the principle that the best health care begins and ends with personal, patient-centered, cost-effective, high-quality primary care. Key Responsibilities: • Created and implemented a brand • Responsible for all internal and external communications • Managed annual marketing budget • Wrote strategic marketing, communications, and business plans • Partnered with Wellness Director to write, design, and implement employer, employee, and patient wellness programs • Successfully planned and executed a year long community-wide weight loss challenge (over 2,500 participants, lost 4 tons of weight) • Wrote and designed advertising campaigns, signs/displays, direct mail, brochures, provider directories, patient guide books, and 4 quarterly newsletters • Planned, organized, and executed successful events, along with promoting and ordering all promotional items for the events. • Implemented and posted weekly on GVHP’s Facebook page, increasing followers by 200% in one year • Actively participated on the product development team and designed new products • Orchestrated a gorilla marketing event that stirred up media exposure and awareness • Assisted in keeping website current • In-charge of public relations—received over $200,000 of free media a year • Conducted market research on brand awareness and member satisfaction • Successfully wrote and submitted entries for national awards • Designed displays for open enrollment and award ceremonies • Orchestrated successful blanket drives, blood drives, Gatorade drives, flu shot clinics, and community sports physicals Show less



Frederik Meijer Gardens & Sculpture Park

• United States
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Marketing Coordinator

  • Jan 2001 - Oct 2004

  Frederik Meijer Gardens & Sculpture Park promotes the enjoyment, understanding and appreciation of gardens, sculpture, the natural environment and the arts. Key Responsibilities • Implemented and supervised the Gardens year-long marketing, promotions, special events, public relations, advertising, and graphic design • Designed and executed advertisements, signs, banners, brochures, a new logo, promotional materials, and other departmental requests • Planned, executed, and obtained media coverage of special events, ground-breaking ceremonies, unveilings, dedication ceremonies, and opening days of exhibits • Generated record-breaking attendance in opening day events • Created hotel packages for guests traveling from out of town • Coordinated and supervised four summer concerts each year • Achieved record-breaking membership sales • Supervised campaigns and worked with creative from advertising agencies • Oversaw photo shoots by directing photographers and professional models • Developed, with the assistance of a branding company, consistent image and message strategies for the Gardens communications and guests experience • Conducted branding presentations • Managed website by supplying images, writing/editing copy, and analyzing monthly Web site statistics • Assisted the Gardens website company in redesigning the site to follow the brand • Created press kits; wrote press releases, PSA’s, and media alerts • Oversaw marketing research by intercept surveys, focus groups, and zip code analysis • Maintained Marketing Department’s overall budget and media databases • In charge of all marketing, advertising, print materials, and budgeting for the Gardens annual Great Gardens Plant Sale and Holiday Gift Show • Hosted and promoted annual cooking show • Organized and served on the Gardens Marketing Committee Show less