Kristen May, MA
Marketing Manager at Christianity Today- Claim this Profile
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Bio
Sandra Hoekstra-Lower
As a Marketing Associate at Christianity Today, Kristen reported to me in my position as Marketing Director. Kristen is an exceptional marketer and strategist. She is passionate about lead and demand generation marketing. She is skilled at identifying customer pain points and developing content marketing campaigns that address those needs. She can manage the numerous details required to implement marketing campaigns. Kristen has demonstrated proficiency in understanding the customer journey and led the way in developing messaging to nurture leads into customers at key points in their journey. Kristen has also shown she can excel when given leadership opportunities. Kristen explores new marketing tactics and ideas and willingly shares them with the team. As a team member, Kristen is enthusiastic, supportive, thoughtful, and collaborative. She is a joy to work with and an asset to any team. I am so grateful to have had the opportunity to work with Kristen!
Jon Martin
Kristen was one of my employees at Invoq Marketing. Kristen is driven to become the best version of herself and the best marketer and strategist possible. Kristen is constantly learning and expanding her knowledge. Kristen is a phenomenal team player and consistently improves the people around her. Anyone that has the chance to work with Kirsten as a coworker, client or manager should consider themselves lucky.
Sandra Hoekstra-Lower
As a Marketing Associate at Christianity Today, Kristen reported to me in my position as Marketing Director. Kristen is an exceptional marketer and strategist. She is passionate about lead and demand generation marketing. She is skilled at identifying customer pain points and developing content marketing campaigns that address those needs. She can manage the numerous details required to implement marketing campaigns. Kristen has demonstrated proficiency in understanding the customer journey and led the way in developing messaging to nurture leads into customers at key points in their journey. Kristen has also shown she can excel when given leadership opportunities. Kristen explores new marketing tactics and ideas and willingly shares them with the team. As a team member, Kristen is enthusiastic, supportive, thoughtful, and collaborative. She is a joy to work with and an asset to any team. I am so grateful to have had the opportunity to work with Kristen!
Jon Martin
Kristen was one of my employees at Invoq Marketing. Kristen is driven to become the best version of herself and the best marketer and strategist possible. Kristen is constantly learning and expanding her knowledge. Kristen is a phenomenal team player and consistently improves the people around her. Anyone that has the chance to work with Kirsten as a coworker, client or manager should consider themselves lucky.
Sandra Hoekstra-Lower
As a Marketing Associate at Christianity Today, Kristen reported to me in my position as Marketing Director. Kristen is an exceptional marketer and strategist. She is passionate about lead and demand generation marketing. She is skilled at identifying customer pain points and developing content marketing campaigns that address those needs. She can manage the numerous details required to implement marketing campaigns. Kristen has demonstrated proficiency in understanding the customer journey and led the way in developing messaging to nurture leads into customers at key points in their journey. Kristen has also shown she can excel when given leadership opportunities. Kristen explores new marketing tactics and ideas and willingly shares them with the team. As a team member, Kristen is enthusiastic, supportive, thoughtful, and collaborative. She is a joy to work with and an asset to any team. I am so grateful to have had the opportunity to work with Kristen!
Jon Martin
Kristen was one of my employees at Invoq Marketing. Kristen is driven to become the best version of herself and the best marketer and strategist possible. Kristen is constantly learning and expanding her knowledge. Kristen is a phenomenal team player and consistently improves the people around her. Anyone that has the chance to work with Kirsten as a coworker, client or manager should consider themselves lucky.
Sandra Hoekstra-Lower
As a Marketing Associate at Christianity Today, Kristen reported to me in my position as Marketing Director. Kristen is an exceptional marketer and strategist. She is passionate about lead and demand generation marketing. She is skilled at identifying customer pain points and developing content marketing campaigns that address those needs. She can manage the numerous details required to implement marketing campaigns. Kristen has demonstrated proficiency in understanding the customer journey and led the way in developing messaging to nurture leads into customers at key points in their journey. Kristen has also shown she can excel when given leadership opportunities. Kristen explores new marketing tactics and ideas and willingly shares them with the team. As a team member, Kristen is enthusiastic, supportive, thoughtful, and collaborative. She is a joy to work with and an asset to any team. I am so grateful to have had the opportunity to work with Kristen!
Jon Martin
Kristen was one of my employees at Invoq Marketing. Kristen is driven to become the best version of herself and the best marketer and strategist possible. Kristen is constantly learning and expanding her knowledge. Kristen is a phenomenal team player and consistently improves the people around her. Anyone that has the chance to work with Kirsten as a coworker, client or manager should consider themselves lucky.
Credentials
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Content Marketing Certification
HubSpot Academy -
Contextual Marketing Certification
HubSpot Academy -
Email Marketing Certification
HubSpot Academy -
HubSpot Software Certification
HubSpot Academy -
Inbound Marketing Certification
HubSpot Academy -
Sales Enablement Certification
HubSpot Academy -
Social Media Certification
HubSpot Academy
Experience
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Christianity Today
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United States
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Book and Periodical Publishing
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100 - 200 Employee
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Marketing Manager
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Aug 2023 - Present
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Marketing Associate
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Mar 2022 - Jul 2023
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TANK New Media
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United States
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Advertising Services
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1 - 100 Employee
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Lead Content Strategist
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Jun 2018 - Feb 2022
- Handled account and project management; liaison between clients & production team - Created content strategy and editorial calendars - Wrote content for blogs, websites, content offers, social media posts, ads, and emails - Wrote content for print collateral, catalogs, and press releases - Oversaw freelance writers - Ensured inbound marketing workflows and email drip campaigns were optimized - Handled account and project management; liaison between clients & production team - Created content strategy and editorial calendars - Wrote content for blogs, websites, content offers, social media posts, ads, and emails - Wrote content for print collateral, catalogs, and press releases - Oversaw freelance writers - Ensured inbound marketing workflows and email drip campaigns were optimized
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Invoq Marketing
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United States
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Advertising Services
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Content Strategist
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Nov 2015 - Apr 2018
- Created and executed Inbound Marketing strategies for clients utilizing HubSpot - Created and executed content strategies for blogs, social media, marketing emails, and more - Created content for Growth-Driven Design on HubSpot COS, Squarespace, WordPress - Created systems for content planning and persona development - Contributed as a member of the Leadership Team - Created and executed Inbound Marketing strategies for clients utilizing HubSpot - Created and executed content strategies for blogs, social media, marketing emails, and more - Created content for Growth-Driven Design on HubSpot COS, Squarespace, WordPress - Created systems for content planning and persona development - Contributed as a member of the Leadership Team
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Discover Lancaster
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United States
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Travel Arrangements
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1 - 100 Employee
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Marketing Manager
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Feb 2013 - Nov 2015
(Formally the PA Dutch Convention & Visitors Bureau)- Managed company website on a day-to-day basis- Managed company’s Facebook, Twitter, Instagram, Google+, and Pinterest accounts- Wrote weekly blog posts and managed a team of contributors- Assembled, edited, and distributed weekly consumer and member e-communications- Created billboard ads, publication ads, and branded collateral for trade shows- Created a reputable #Lancastergram Instagram contest
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Executive Assistant
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Feb 2008 - Feb 2013
(Formally the PA Dutch Convention & Visitors Bureau)- Provided administrative support to the Executive Staff and Board of Directors- Assisted with hiring and on-boarding- Managed office mail, shipments, petty cash, and credit cards- Coordinated building and grounds maintenance
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Fulton Theatre
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Lancaster, Pennsylvania, United States
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Box Office Associate
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2007 - 2010
- Handled ticket sales and gave theatre tours - Provided high-quality customer service to all patrons - Processed membership subscriptions and renewals - Handled ticket sales and gave theatre tours - Provided high-quality customer service to all patrons - Processed membership subscriptions and renewals
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Lancaster Bible College | Capital Seminary & Graduate School
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Lancaster, Pennsylvania, United States
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Admissions Counselor
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2003 - 2006
- Recruited undergraduate students - Organized open houses & worked college fairs - Hired & trained undergraduate students for the college’s traveling recruitment/ministry team - Recruited undergraduate students - Organized open houses & worked college fairs - Hired & trained undergraduate students for the college’s traveling recruitment/ministry team
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Education
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1999 - 2003
Lancaster Bible College | Capital Seminary & Graduate School
Bachelor's Degree (BS), Children & Family Ministry -
2004 - 2008
Lancaster Bible College
Master’s Degree (MA), Organizational Leadership
Community
