Experience

Cornerstone Apartment Services, Inc.

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Director

  • Oct 2022 - Nov 2023

  Denver, Colorado, United States



Avenue5 Residential

• United States
• Real Estate
• 700 & Above Employee

• Regional Marketing Manager

  • Dec 2021 - Oct 2022



Cortland

• United States
• Real Estate
• 700 & Above Employee

• Regional Marketing Manager

  • Dec 2018 - Dec 2021

  Denver, Colorado



Camden Property Trust

• United States
• Real Estate
• 700 & Above Employee

• Regional Marketing Director

  • Oct 2016 - Dec 2018

  Dallas, Texas Directly support communities and regional leadership to enhance online reputation and the customer experience while driving all strategic marketing initiatives for new developments, acquisitions and repositions in the DROC region. Analyze key performance indicators (KPIs) and market variables to recommend and implement appropriate marketing strategies to help Camden communities meet their budget and performance goals.



PrimeLending, A PlainsCapital Company

• United States
• Financial Services
• 700 & Above Employee

• Consumer Direct Marketing Manager

  • Mar 2016 - Oct 2016

  Dallas, Texas Create and manage all national Consumer Direct, Relocation Services and Client-Employee Marketing Programs. Collaboratively develop, execute and manage strategic marketing plans. Drive brand awareness, engagement and pipeline growth through a multichannel campaign approach focusing on email automation, online lead nurture and direct mail combined with other sales support tools.



MONI Smart Security

• United States
• Security and Investigations
• 200 - 300 Employee

• Marketing Programs Manager

  • Feb 2015 - Mar 2016

  Dallas, Texas Create and drive the strategic vision for the Monitronics Lead Program while overseeing the allocation of multimillion dollar budget. Develop new marketing programs and online campaigns to drive acquisition and reduce attrition. Develop, launch and optimize online lead generation and new customer acquisition programs by means of paid search, radio, direct mail/ print and API integrations with affiliate partnerships. Increased marketing generated leads by 21% YOY while exceeding 23%… Show more Create and drive the strategic vision for the Monitronics Lead Program while overseeing the allocation of multimillion dollar budget. Develop new marketing programs and online campaigns to drive acquisition and reduce attrition. Develop, launch and optimize online lead generation and new customer acquisition programs by means of paid search, radio, direct mail/ print and API integrations with affiliate partnerships. Increased marketing generated leads by 21% YOY while exceeding 23% conversion rate. Manage and continuously enhance customer-centric marketing programs including the New Movers and Winback Programs in order to significantly reduce customer attribution while ensuring internal processes are efficiently created. Increased customer saved moves by 16% YOY, and new owner takeovers by 14% YOY. Manage agency and third party relationships, vendors and internal creative development. Show less



Neighborhood Credit Union

• United States
• Banking
• 100 - 200 Employee

• Marketing Director

  • Oct 2009 - Feb 2015

  Dallas, Texas Manage marketing team while overseeing allocation of multimillion dollar marketing budget. Driver behind all strategic marketing initiatives, public & media relations and new product launches. Create and implement the annual Marketing Calendar with tactical goals in order to align and exceed corporate objectives identified in Long Range Plan. Develop strategy and provide creative direction for all digital, print and direct marketing initiatives. Lead all online initiatives… Show more Manage marketing team while overseeing allocation of multimillion dollar marketing budget. Driver behind all strategic marketing initiatives, public & media relations and new product launches. Create and implement the annual Marketing Calendar with tactical goals in order to align and exceed corporate objectives identified in Long Range Plan. Develop strategy and provide creative direction for all digital, print and direct marketing initiatives. Lead all online initiatives including website development, PPC and programmatic marketing, SEO, online reputation management and social media. Drive highly targeted and integrated campaigns by utilizing CRM analysis, projected buying patterns and strategic marketing techniques. Continuously track, monitor and test to drive campaign optimization through results. Drove deposit growth 16% YOY. Show less



KSDB-FM Radio, 91.9 “The Wildcat”

• Underwriting Sales Associate

  • Aug 2007 - Jun 2008

  Manhattan, Kansas Identify and secure new sales contracts while negotiating media contracts and configuring advertising rates in books. Coordinate marketing efforts to formulate sponsorships and provide support towards promotional events. Perform as liaison to media and marketing representatives, broadcasting department and account executives regarding advertising and sales activity.