Experience

Taste Profit Marketing
• United States
• Marketing Services
• 1 - 100 Employee
• Marketing Planning and Communications Director

  • 2022 - Present

Eduvantis LLC
• United States
• Higher Education
• 1 - 100 Employee
• Associate Director, Paid Media

  • 2021 - 2022


Interact Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Communications

  • 2019 - 2021

  La Crosse, Wisconsin Area Marketing agency specializing in two-year colleges Developed and directed strategic comprehensive marketing and communications plans in collaboration with executive leadership. Developed and maintained client relationships, delivered collateral on-time and on-budget. Increased course sign-up by 133% with a successful multi-channel marketing campaign, including the highest performing YouTube campaign companywide. Reported on ROI, presented to executive leadership and… Show more Marketing agency specializing in two-year colleges Developed and directed strategic comprehensive marketing and communications plans in collaboration with executive leadership. Developed and maintained client relationships, delivered collateral on-time and on-budget. Increased course sign-up by 133% with a successful multi-channel marketing campaign, including the highest performing YouTube campaign companywide. Reported on ROI, presented to executive leadership and provided recommendations to increase awareness and enrollment. Show less



Forever Local

• Mexico
• Retail

• CEO

  • 2016 - 2019

  E-commerce site selling only locally made items Improved company’s return on investment with digital marketing campaigns. Developed strategic marketing and communications plan resulting in a 50% increase in sales month over month. Researched new products to increase market base by 400% across the Midwest. Led video production to increase customer awareness and engagement 78%. Built and maintained WordPress website that greatly increased the number of site… Show more E-commerce site selling only locally made items Improved company’s return on investment with digital marketing campaigns. Developed strategic marketing and communications plan resulting in a 50% increase in sales month over month. Researched new products to increase market base by 400% across the Midwest. Led video production to increase customer awareness and engagement 78%. Built and maintained WordPress website that greatly increased the number of site visits. Created engaging content that increased social media followers by 60% in the second year. Show less



Obsidian Link

• Advertising Services

• Communications Consultant

  • Jan 2015 - Jan 2017

  Boutique marketing communications firm specializing in start-ups Increased awareness and sales for clients through strategic business, marketing and communication plans. Improved relationships and partnerships with clients that resulted in a 15% increase in company sales. Developed and directed content on website, social media and blogs that greatly increased customer engagement. Improved company’s return on investment with targeted marketing… Show more Boutique marketing communications firm specializing in start-ups Increased awareness and sales for clients through strategic business, marketing and communication plans. Improved relationships and partnerships with clients that resulted in a 15% increase in company sales. Developed and directed content on website, social media and blogs that greatly increased customer engagement. Improved company’s return on investment with targeted marketing campaigns. Managed media and public relations to maintain a positive image that increased public and investor support. Show less



Organic Valley

• United States
• Food and Beverage Services
• 500 - 600 Employee

• Farmer Communications Supervisor

  • 2010 - 2015

  La Farge, Wi Organic producer marketing cooperative Increased farmer-members sign up through strategic communications plan. Redesigned farmer-facing website and newsletter, developed e-newsletter, monthly call, and email campaigns resulting in increased farmer engagement. Created, developed, and managed all content for website and print that increased farmer-member awareness of the cooperatives services and events. Collaborate with key stakeholders, leadership, and… Show more Organic producer marketing cooperative Increased farmer-members sign up through strategic communications plan. Redesigned farmer-facing website and newsletter, developed e-newsletter, monthly call, and email campaigns resulting in increased farmer engagement. Created, developed, and managed all content for website and print that increased farmer-member awareness of the cooperatives services and events. Collaborate with key stakeholders, leadership, and farmer-members to determine information to share with farmer-members to increase transparency. Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Marketing consultant, writer and English as a Second Language Teacher

  • 2008 - 2010

  Develop strategic business, marketing and communication plans for businesses. Develop and manage content and media relations. Identify and build partnerships. Develop lessons plans each week and taught English to non-native speakers. Write for various publications including newsletters and online blogs.



Atmosphere Engineering | United Process Controls

• United States
• Mechanical Or Industrial Engineering
• 1 - 100 Employee

• Marketing Manager

  • 2005 - 2007

  Develop, write, edit and proofread all company documents including brochures, website, and proposals. Develop and oversee strategic marketing plan. Write and edit user manuals for products used in the heat treating industry. Track and maintain inventory levels, ship products, maintain on-time shipping schedule. Prepare for tradeshows. Answer telephones, assist customers with questions, direct calls to appropriate departments.



Midwest Airlines

• United States
• Airlines and Aviation
• 100 - 200 Employee

• Techincal Publications Coordinator

  • 2003 - 2005

  Milwaukee, WI Write and edit technical manuals primarily for pilots and flight attendants regarding FAA rules and regulations, safety and security. Produce and distribute manual volumes with 100 percent accuracy under strict time limitations. Track distribution and receipt of volumes in database.



University of Wisconsin-Platteville

• United States
• Higher Education
• 700 & Above Employee

• Booth Manager

  • 2000 - 2002

  Platteville, WI Organize trade show booth for UW-Platteville for awareness and enrollment efforts. Assist with office duties, including updating alumni database. Coordinate events and maintain relationships with university alumni.