Experience

HGC

• 1 - 100 Employee

• Strategic Advisor, Orals Coach, Video Specialist

  • Jul 2021 - Present

  Proposal, Storytelling, and Presentation Coach• Assess solicitations and help teams develop a strategic plan for delivery • Develop story and messages to carry throughout the deck and into orals• Identify areas of strengths in project team, and bring them out in the deck• Support slide development: Critically review decks and provide recommendations for scorability and compliance• Support script development: Apply HGC scripting tools to facilitate story creation and style• Coach individuals on identifying story, voice, and presentation style• Utilize practice sessions (and recording presenters) to empower presenters and hone natural talent• Lead table reads, and time practice sessions to adhere to presentation length• Coach entire team to focus in on transitions and timing during live presentation• Rehearse Q&A strategy with practice questions• Lead video orals development, production, and editing



KM Communiques

• Owner, Consultant

  • Mar 2021 - Present

  When you need of a big idea, content strategy, or presentation training, KM Communiques provides creative, precise communications support to help companies, executives, and teams tell their stories to audiences around the world. For more than 20 years, KM Communiques President, Krista Streips, has helped businesses strengthen their communication strategies, promote and maintain their public image, and guide teams to build business and win work. Krista provides expert consultation for video, public speaking and presentation, web, broadcast, print, and social media needs.



Stantec

• Canada
• Design Services
• 700 & Above Employee

• Senior Communications

  • Aug 2011 - Present

  Intranet and Video Consultation and Management• Lead strategy, design, and content management for enterprise intranet• Produce video strategy and content focus for use on IntranetRelationship Building• Cultivate and expand professional relationships with business partners at all levels and provide strategic communications advisement• Research clients and their stakeholders: Identify client needs, industry trends, and competitive influences • Serve as project manager for large, complex product, service, and sector communications campaigns and intranet launchesPresentation Consultation• Assist stakeholders with identifying key differentiators, benefits, and purpose to develop targeted client-focused presentations • Counsel innovators, subject matter experts, and business developers on diction, presence, and delivery for presentations• Develop creative material and concepts for a variety of media (videos, webinar presentations, events/meetings)• Acting communications lead for global Innovation Summit (internal Pecha Kucha-style forum)• Serve as Presentation Coach to guide story development, presentation delivery, and opportunities for commercialization of innovative ideas, services, or products Strategic Content/Calendar Development and Management• Manage and execute corporate intranet content calendar that aligns key messages and strategies with observances, events, or key market initiatives• Work closely with project/sector project managers to create internal and external communications strategies across key programs, business operating units, or for proposals• Create content that conveys analytic strategy, culture, policy, and insights• Formulate and execute multiple communications plans simultaneously • Promote and support employee feedback channels, leverage real-time feedback, analyze data, and makes recommendations to continuously improve communications approach

• Marketing

  • Aug 2011 - Present

  Ms. Streips leads marketing and communications initiatives for Stantec’s Louisville office. Daily, she writes and designs proposals for various teams across multiple sectors to procure work. Ms. Streips also leads public relations and external communications for the local office and assists with public relations nationwide as well. She finds strategic avenues for press coverage, communicates closely with media contacts to release strategic information, leads and plans community investment events, and educates staff on branding, communications, and strategic marketing. She has helped create more name recognition for Stantec’s Louisville presence through the use of public appearances, social media, event sponsorships, and community involvement.Regionally, Ms. Streips leads Stantec’s internal community site development and refreshment. She manages the community site content management plan and revews and edits contributing articles. She educates team members on technical needs for editing and adding content to the site.Ms. Streips has an extended role, servicing clients with their marketing, public relations, and customer communications needs. She has created flyers, presentations, and public surveys for top clients in the Louisville market, and is increasingly recruited to serve as a key advisor for public initiatives.



Bright House Networks

• United States
• Telecommunications
• 700 & Above Employee

• Senior Marketing Communications Professional

  • Sep 2006 - Jun 2011

  · Develop brand copy and marketing strategy for new and existing products· Oversee branding/copy development and messaging consistency company wide· Lead on-air cross commercial development and delivery for all Bright House Networks Divisions nationwide o Script writing, audio recording, editing schedule and delivery to Divisionso Representing Bright House Networks on broadcast shoots as copy/product/brand/communications expert· Create, cast, shoot and manage Bright House Networks newly launched corporate Internal Training Video Program. · Manage on-air, online, direct mail, public relations and all other internal and external written communications for the whole of Bright House Networks · Create, copyedit and approve all written and on-air communications for the company· Concept and devise internal and external marketing/communications plans, product launches and employee training· Write, update and maintain Bright House Networks copy manual · Oversee division-wide monthly marketing direct mail process from creation to delivery



Teasdale Worldwide

• VP, Communications

  • Oct 2005 - Sep 2006

  · Devised strategic and comprehensive marketing/branding plans for firm’s numerous clients· Developed media, public relations, marketing budgets and publicity strategies for all clients· Maintained marketing budgets for clients· Led the creative and public speaking teams while managing a team of researchers, web and art directors and client relations team· Designed and wrote copy for websites, ads, articles, commercials, pamphlets, billboards, press releases and newsletters· Planned fundraising events and organized all materials needed for press conferences, retreats and award ceremonies· Headed International Business sector for Teasdale Worldwide· Organized and helped create a non-profit organization- Art Movement of Tampa Bay, Inc.



Bright House Networks

• United States
• Telecommunications
• 700 & Above Employee

• Exective News Producer

  • Aug 1999 - Jan 2006

  · Compiled, wrote, and organized an entire TV and website news broadcast each day· Edited video news stories using desktop editing· Produced news broadcasts, by deciding content and order of stories within the show · Worked with Anchor, Reporters, and Assignment editors to present compelling stories, which identified with the public· Pitched ideas with media representatives, to develop story ideas, and followed through with them until completion· Used branding and marketing techniques learned in seminars, to draw in more viewers